TOGETHER WEDDING

Digital Marketing Plan

Objective

● Attract more couples

● Convert more couples
● Increase the price from each booking
● To upsell more
● Attract specific couples; for example they might want to target same
sex weddings
● Become one of the top wedding studio in the area
● Promote a new product or service
Key steps to get the best from Facebook Page:
●Ensure your profile is up to date
●Ensure it follows your brand
●Post consistently
●Engage
●Check your DM’s!
 Digital Channel to the target group

Digital Facebook Instagram Tiktok Youtube Wechat Google

Channel ads

Male

Female

Business
Target Facebook Ads To "Wedding Studio" Audience
-The interest "Wedding photography" has 96,993,850 audiences on Facebook.

The interest "Wedding photography" overview

Interest Audience Gender ratio of the audience Major

Age

Wedding photography 96,993,850 Men accounted for 27.6% 25-34

Women accounted for 72.4% 46.97%
"Wedding photography" Facebook ads audience analysis report

Age - The majority of people interested in "Wedding photography" between 25-34, and they accounted for 46.97%.
And other age groups like 18-24 accounted for 31.05%. The people interested in "Wedding photography" between
35-44 accounted for 13.86%.

Gender - Women accounted for 72.4% and men accounted for 27.6%.

Relationship Status -The majority of people interested in "Wedding photography" are in a relationship of
Engaged and they take a large proportion for about 39.4% .

Educations - The majority of people have a College degree.

Job Title - The people interested in "Wedding photography" who work on Administrative Services have the largest
audience account for 23.6%. Besides this, people work on Sales and Management also have many audience.
Digital Channel

- Facebook
- Instagram
- Tiktok
- Wechat
- Youtube
- Google ads
Social Media Tools
Tools Purpose/Strategy Metrics

Facebook Headlines, engage, sales, Followers, boost, replies, links

customer service, network, clicked,
competitor insight Social, Page likes, post likes, comment
friendly, recruiting,

Instagram Engagement, recruiting, Comments, readership, social

networking, professional sharing

Tiktok Brand awareness, amazing Video views, subscribers,

stories comments

Wechat
Social Networks
Network How active What type of activity

Facebook 5 or 6 post and 7 story Service items, special

per week days, our shop list,Video
content,promotions
Instagram 3 post per week and 3 Service items, special
story per week days, our shop list,Video
content,promotions
Tiktok Create making video , 4 Video content , pic of our
post per week service

Wechat
Content Buckets

-Behind the Scenes

-Location and Scenery

-Diversity and Inclusion

-Before and After Transformations of a Space

-Highlighting Together Teams

-Express good workers

-Surprise and Delight Moments

-Holidays and Cultural Events

-Video content
Content Amplification

-Hashtags: Hashtags
(i.e., #nywedding)
1. #weddingphotography
2. #weddinginspiration
3. #weddingseason
4. #weddingflowers
5. #brideandgroom
6. #weddingphoto
7. #coupleportraits
8. #weddingphotographer
9. #weddingdress
10. #photooftheday

-Tag Couples and Vendors

TYPES OF SOCIAL MEDIA POSTS

1. PHOTO INSPIRATION
2. BEHIND-THE-SCENE POST
3. PERSONAL SNIPPETS
4. BUSINESS-RELATED FAQS
5. SHORT-FORM VIDEOS
6.TESTIMONIALS
7. SHOUT-OUT TO VENDORS
8. ANNOUNCEMENT POSTS
 TYPES OF SOCIAL MEDIA POSTS
1. PHOTO INSPIRATION
2. BEHIND-THE-SCENE POST
Others(Facebook /Instagram)
3. PERSONAL SNIPPETS
4. BUSINESS-RELATED FAQS ● Polls & Quizzes
● Giveaways & Competitions
5. SHORT-FORM VIDEOS
● Reels & IGTV
6.TESTIMONIALS ● Stories & Highlights
7. SHOUT-OUT TO VENDORS ● Collaborations & Brand Ambassadorship

8. ANNOUNCEMENT POSTS
 Su Mo Tu We Th Fr Sa

1 2 3 4

5 6 7 8 9 10 11

12 13.Advertising for 14.Bagan & 15.Story 16.Lucky 17.Chatrium 18.Chatrium

Promotion Post /Story Ngwe Saung Draw Post Hotel Fair Post , Hotel Fair Activity
Promotion Detail ( Coming Soon Story Post , Story
Post , Story ) , Story

19.Chatrium 20. Lucky Draw Post / 21. Story 22.Pyinoolwin 23. Photo post 24. 25. Story
Hotel Fair Activity Story Post , Story Story
Post , Story Boost

26. Makeup 27. 28. Wyndham 29. 30.Wyndham 31.Wyndham 1.Wyndham

livePhoto Grand Hotel Fair Grand Hotel Grand Hotel Fair Grand Hotel Fair
Post Fair ( Remind ) Activity Post , Activity Post,
, Post / Story Story Story