AR FILTERS

DONE BY: 
AYA KARAM
RIM BENAMAR
SOUFIANE FAKR
 Summary :
 AR FILTERS MEANING 
 AR FILTERS TYPES 
 WHY DO WE USE AR FILTERS IN THE FIRST PLACE ? 
 THE RISE OF AR FILTERS ON SOCIAL MEDIA PLATFORMS 
 AR'S NEGATIVE EFFECTS ON SELF IMAGE 
AR FILTERS:WHAT DOES IT
MEAN ?
Augmented reality (AR) filters are computer-generated
effects that are designed to be placed on real-
life images. AR filters operate with your camera to add
a layer of imagery to your image’s foreground or
background
AR Technology
AR technology is all about enhancing the real
world with digital information. AR devices use
cameras and sensors to recognize objects and
locations, and then overlay digital content onto
them. This can include anything from text and
images to 3D models and animations.

One of the most popular examples of AR

technology is the mobile game Pokemon Go.
Players use their smartphones to capture virtual
creatures that appear in the real world through
the game's AR technology
Comparing AR and VR
Technology
COMMON POINTS :

• Immersive Experience
• Digital Overlays
• Interactive Elements
• Growing Popularity

DIFFERENCES :

• Environment
• Hardware
• Interaction
• Use Cases
AR Filters TYPES
Face filters are mostly
used to modify facial
features
MINI GAMES FILTERS
(AR gaming) is the integration of
game visual and audio content
with the user's environment in
real time.
TRY-ON
PRODUCTS
Users can virtually try on
consumer product such as
clothing and many others
onto themselves
RANDOMISERS
We have all seen these "WHAT X
ARE YOU" ranging from "which
Disney Villain are you" to "what
McDonald's meal are you ?"
These may be simple but they're
also incredibly effective
marketing tools.
RANDOMISERS

We have all seen these "WHAT

X ARE YOU" ranging
from "which Disney Villain are
you" to "what McDonald's meal
are you ?" These may be simple
but they're also incredibly
effective marketing tools.
Why do we use AR filters in
the first place ?

In psychology, it's well known that your physical appearance plays a

significant role in helping you form a unique personal identity.

When you use positive feedback on a filtered photo, your brain releases
dopamine.

It's no secret that social media users crave likes and comments on their
photos. 
THE RISE OF AR
FILTERS ON SOCIAL
MEDIA PLATFORMS  Us Social Network AR Users 2018-2022
Millions and & Change

• More than 1 billion
people used AR features in
2022 including social lenses on Snapchat and
Instagram.​

• Overall, the rise of AR filters on social media

platforms between 2018 and 2022
can be attributed to advancements in
 technology, their engaging and
interactive nature, their ease of use,
and their potential as a marketing tool for
brands.​
 AR'S NEGATIVE EFFECTS
ON SELF IMAGE 

• research on filters and mental health reveals that

filtering actually depletes self-esteem and distorts
body image. 
• 94 percent of participants said they felt under
pressure to look a particular way, and more than
half of those said the pressure was intense 
• 70 percent felt pressure to showcase a “perfect
life”
• 86 percent said their social media representations
did not reflect their real life
 AR'S POSITIVE EFFECTS
• AR Filters are an Affordable • Try-Before-You-Buy Filters for • Expressing ourselves 
AR filters can also be used to express creativity and
Investment  Immersive Shopping​
individuality. Many filters are designed to be fun and
entertaining, allowing users to express themselves in
A brand’s marketing strategy can be an expensive At times, online shopping leaves the customer new and exciting ways. This can be especially
proposition. Budgets for ad buys, video production, unsure of what will fit them or their environment beneficial for people who may feel constrained or
audio production, and animation can really add up.  better in person.​ limited by their physical appearance or social
expectations.
With AR filters, there is far less financial risk in AR Filters are a perfect solution to this issue. For
devoting resources toward their creation. AR filters online shoppers, brands can utilize AR Filters to
tend to be simpler projects than other AR give their customers the option to try on or
experiences, like AR portals.They also capitalize visualize any product before buying it. It can be
heavily on users sharing, rather than brands having anything from clothes to furniture to automobiles
to pay a lot to get an ad out there.Their accessibility to jewelry. The list goes on and on.
also gives smaller brands the same opportunities and
benefits as bigger brands
o FACE
FILTERS

Face filters are mostly used to

modify facial features
Mini games filters

(AR gaming) is the

integration of game visual
and audio content with the
user's environment in real
time.