UNIT 3

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PERSUASION AND SALESMANSHIP
BY VISHNUPREYA.S
 Topics
 Introduction to Salesmanship Ideas as Products,

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 Insights of Products,
 Six I‟s,
 Me First and Me Too,
 Evolution of New Products Introduction,
 Four Parameters of Judging a Product Idea,
 Evaluating New Product Ideas,
 Does Form Follow Function? ,
 Evolution of Products: An Example,
 Evaluating a Product.
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ship
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 Art of face-to-face communication
between a seller and a buyer.
 Sale of goods at a personal level.
 Selling requires skills.
 final purchasing decision.
 all product-related information.
 convince customers.
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Sales ideas for product

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Product insight Your text here

an interpretation of how users feel

when they use the product.
Growth of the product

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to next level.
Product
Insight

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SIX I’s in product and sales
Involvement

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idea interaction

6 I’s
individual intimacy

influence
 Concept of
me 1 and mee too
st

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Do you know which was
the 1st washing powder
in India?
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In 1965 for
Rs.3.50 paise
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Evolution of a new product

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introduction.
Base of any product.

The phase in

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which idea to be
judged!
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How to judge a good Your text here

new product idea?

Four parameters of judging a product
idea.

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1. How big of a problem does the product solve?
2. How well does the product solve the problem?
3. How well do the docs, if any, support the idea?
4. How has collaboration helped the idea?

5. Do the goals and tasks adequately outline a roadmap to success?

One of the best and
successful recent product

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idea…
WHY IS THE PENCIL LIKE THIS?

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Why a plane is in this form of structure?
Does form of the product follow its function?

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Form follows its

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function.
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Evolution of a product

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Evaluation of product

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process of evaluating the suitability and safety
of the product for use by consumers.
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Do you remember what

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type of market test did
Maggie do?

What type of testings

can be made if its
food industry?
Methods of Product Evaluation Based
on User Experience

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• Human-centered computing
• Interaction design
• Interaction design process
and methods
• User centered design
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Learning is an endless process….