Marketing Management

RAHUL MG (PES1202204446)
Department of MBA

TOPIC : THE SUCCESS STORY OF NARAYANA

HEALTH
MARKETING MANAGEMENT

INTRODUCTION
Narayana Health is a leading healthcare
provider in India, founded by Dr. Devi Shetty in
2000. The organization has a mission to
provide high-quality healthcare at an
affordable cost, and it has been successful in
achieving this goal through its innovative
business model and dedication to patient care.
 THE SUCCESS STORY OF NARAYANA
HEALTH
NH's success is rooted in its business operations and follows
a distinctive approach to procuring different machines
which are an integral part of the health industry, they hire
the machines where possible instead of the regular practice
of purchasing the machines,

Shetty recognised that most Indian hospitals are exclusively

for the wealthy. “My hospital is for poor people, but we also
treat some rich people. So we’re mentally geared for people
who are shabbily dressed and have trouble paying. We don’t
look at them as outsiders. We look at them as customers.”
MARKETING MANAGEMENT
BUSINESS MODEL OF NARAYANA HEALTH CARE

• Use of generic meds , 80% cheaper than

imported meds

• Lean staff : 22 % of Narayana healths

revenue is fixed for salaries of staff

• Lesser and domestic equipment use

• Fixed packages : basic package of surgery

and hospitalization costs 110000 , which is
the cheapest in the country
MARKETING MANAGEMENT
Purchasing Strategy

• Cost effective surgeries ; use of less

equipments

• Domestic and cost effective equipments

• Purchasing Generic medicines

• Frugality : They does not purchase all the

equipments , they lease some and use some
on pay per use basis
MARKETING MANAGEMENT
Recommendations

• Narayana health should continue to prioritize

patient centric care

• Implement AI powered diagnostics

• Expand their services

• Collaborate with other healthcare providers

THANK YOU

RAHUL MG
SRN (PES1PG22MB398)

Department of MBA