GROUP 6 PRESENTATION

A M A N D E E P S H A R M A - 1 2 11 2 1 8 0
V I K R A M S E H R A WA T - 1 2 1 1 2 9 4 9
R A H U L D E O S H A R M A - 1 2 11 4 9 0 7
S A N O O P M – 1 2 11 0 7 9 5
K I R A N R E D D Y - 1 2 11 2 3 1 4
SCOOPY HALES
“PROTEIN CRUNCH IN EVERY BITE”
 OVERVIEW
 ORGANIC BISCUITS
 MADE WITH ISOLATE PROTEIN INGREDIENTS
 EASILY DIGESTIBLE
 NUTRITIVE VALUE IS HIGH
 PROBLEM STATEMENT

 A HUGE GAP IN THE MARKET OF PROTEIN IN

BISCUIT CATEGORY FOR HEALTH CONCIOUS
PEOPLE WHO WANT ENRICHMENT WITH
FIBRE.
 SOME PROTEIN BISCUIT IN MARKET IS
HAVING VERY HIGH PRICE
 CONTAINS SUGAR
 CONTAINS BUTTER AND MARGRAINE
 PRODUCT DESCRIPTION
 100% GLUTEN FREE
 100% SUGAR FREE
 MADE FROM PREMIUM ORGANIC CEREALS
 EASY TO DIGEST
 ENRISCHED WITH THE GOODNESS OF FIBRE
 PRODUCT INDENTING
NORMAL BISCUITS INDENTING SCOOPY HALES BISCUITS
• REFINED FLOUR • MULTI GRAIN FLOUR (SATTU)
• SUGAR • ASPARTAME
• MARGRAINE/BUTTER • SUCRALOSE
• ADDED PRESERVATIVES • OLIVE BUTTER
• ARTIFICIAL FLAVOURS • ADDED PRESEVATIVES
---------------------------------------------- • NATURAL FLAVOUR

RESULT- ZERO NUTRITIVE -----------------------------------------------

VALUE/ZERO FIBRE/MINIMUM RESULT-HIGH NUTRITIVE VALUE,HIGH
PROTEIN CONTENT PROTEIN BOOST, HIGH FIBRE
NOT HEALTHY HEALTHY & NUTRITIOUS
 TARGET
 FMCG SEGMENTS
 NICHE MARKET
 TARGET AUDIENCE- FITNESS ENTHUSIASTIC
PEOPLE
 AGE GROUP(07-80Yrs. approx.)
 MARKETING SEGMENTATION
 Protein Bars
 Processed Meat Snacks (Jerky, Sticks and Bars)
 Chips & Biscuits
 Breakfast Cereals (Protein Flakes & Granola)
 Bakery Products
 PRODUCT ROADMAP
Process Milestone Beta Testing Promotions
Initial identification of products Final End Product, ready for Products distributed to dealers, Promoting the products, to set
production. retailer for testing. product persona and position it
among the competitors.

3 Months 4 Months 3 Months

02

01 03

2 Months

Launch
Process Milestone Data Collection A Launch event of products
Sample Manufacturing and First Batch of product ready for Taken data of initial testing, with famous personalities
selection testing phase. customer response to flavours, attached the target segment
analysing the data for further to create hype.
actions.
KPI OF PROTEIN BISCUITS
Customer Satisfaction.
Product Quality.
Net Promoter Score.
Revenue Index.
Acquisition of new customers.
ESTIMATED MARKET SHARE

$841 Bn ~12 $1.3 Trillion 6.6%

Healthy Snacks Major Global Forecasted Market CAGR from 2022-
Market Value Competitors Value for 2030 2030
SELECTION ON MEDIA MIX
 Traditional advertising,
Grassroots marketing,
Digital advertising,
Social media,
Email
Landing pages
EVALUATION METRICS
Evaluation metrics or key performance indicator
for protein biscuits
Traditional evaluation metrics Management
Shortfalls
Benefits of New Top-Down KPI Management
PRODUCT LAUNCH PROCESS OF
PROTEIN BISCUITS
Trail Run of biscuits, pre-marketing
Product Launch Checklists
Pitch your positioning to stakeholders.
Create promotional content and marketing through
social media and E-commerce
Planning for a launch