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  • Q2 DMS Ignite

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    rrraviraj4
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    Ignite overcame several key challenges in its early years that illustrate perceptions of design-led innovation. They were able to expand Salesforce's presence beyond small businesses to large enterprises. This helped strengthen relationships with enterprise clients and garner additional investments. As Ignite took on more projects, it reduced internal and external resistance. Ignite also learned the importance of grounding projects in research and insights to refine their engagement offerings. Initially, Ignite was booked for weeks at a time, making it difficult to schedule, but hiring more employees helped solve this challenge.

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    Ignite overcame several key challenges in its early years that illustrate perceptions of design-led innovation. They were able to expand Salesforce's presence beyond small businesses to large enterprises. This helped strengthen relationships with enterprise clients and garner additional investments. As Ignite took on more projects, it reduced internal and external resistance. Ignite also learned the importance of grounding projects in research and insights to refine their engagement offerings. Initially, Ignite was booked for weeks at a time, making it difficult to schedule, but hiring more employees helped solve this challenge.

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    9 views3 pages

    Q2 DMS Ignite

    Uploaded by

    rrraviraj4
    Ignite overcame several key challenges in its early years that illustrate perceptions of design-led innovation. They were able to expand Salesforce's presence beyond small businesses to large enterprises. This helped strengthen relationships with enterprise clients and garner additional investments. As Ignite took on more projects, it reduced internal and external resistance. Ignite also learned the importance of grounding projects in research and insights to refine their engagement offerings. Initially, Ignite was booked for weeks at a time, making it difficult to schedule, but hiring more employees helped solve this challenge.

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    © All Rights Reserved
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    of 3

    2. What key challenges did Ignite overcome in its early years?

    What do those
    challenges illustrate about perceptions of design-led innovation?

    • Ignite was able to expand salesforces presence in the large scale


    enterprise market instead of just SMB’s.
    • Ignite was successful in strengthening the relationship between salesforce
    and enterprise clients which in turn garnered additional investments.
    • Ignite was one of the key reasons which led to the reduced internal and
    external resistance which was due to the fact that they were getting more
    and more projects.
    • Ignite was able to realise that a good project should be grounded in good
    research and insights which helped them refine their engagement
    offerings.
    • Ignite was usually booked for weeks which made it difficult to work with
    them, this was solved by hiring more igniters.
    2. What key challenges did Ignite overcome in its early years? What do those
    challenges illustrate about perceptions of design-led innovation?

    • Ignite was able to secure some of the biggest clients in 2013-14 which
    helped overcome AE’s unwillingness to work for/with Ignite due to their
    long time consuming processes
    What key challenges did Ignite overcome in its
    early years? What do those challenges illustrate
    about perceptions ofIconic
    design-led
    List Sample
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