IGNITE Pitch

Deck
Milestone 2
Who we are
Place your
Name of your Venture:historia culture venture
logo here
Why ?
Explain why do you want to pursue this Business Idea.

Bringing benefits to your own economy, opening a business also means

opening opportunities for others.

What ? Your goal when

Provide a brief on what does your venture do.
answering this slide should be
creative businesses related to the design of clothing, footwear, to create enough interest about
accessories, production of clothing and accessories, as well as your venture.
consultation and distribution of fashion products.

How ?
Explain how your venture solves the problem and make its revenue.

I want to look fashionable at a low price, with me creating this fashion

brand you can look cool with a low budget.
Problem/Opportunity
CONTEXT
When does the problem occur?
when just opening a business
CUSTOMERS
Who has the problem most often?
business owner
Place your
logo here
PROBLEM ALTERNATIVES
What is the root cause of the problem? What do customers do now to fix the problem?
the root cause in fashion business is finding the right choose suitable materials, choose the design t.hey want
vendor, as well as finding markets.
EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS
How does the customer feel? What are the disadvantages of the alternatives?
As long as it matches what the buyer asks for, there will
be no problem design in a product, because not everyone has the
same taste, so it is important that we understand the
market and it would be nice to use promotion to
QUANTIFIABLE IMPACT some people who are quite famous to make the
What is the measurable impact (include units)? brand image more recognizable.
What is the measurable impact (include units)?
3
The fashion business has a dark side that has a
negative impact on the environment, as reported
by Earth.org. According to an analysis from
Business Insider, fashion production accounts for
10 percent of total global carbon emissions. The
fashion and clothing industry sources large
amounts of water while polluting rivers.
This table helps you define the problem and existing
market gaps.
Problem Interviews And Surveys Results Place your
logo here

• How many customers did you interview?

• 5 people
• What was the interview mode?
• apakah bisnis fashion menguntungkan?""bagaimana cara
menemukan pasar?""apakah desain fashion harus mengikuti
jaman atau mengikuti gaya"

• How many of them agree this is a problem and wants a

solution?
• 2 person
The aim of this slide is to capture the customer
responses to substantiate and validate the problem your
• How many of them said they don't need a new solution? venture is solving. Present result analysis of the problem
• 3 person interviews conducted with your potential customers in
graphical representation.
Market Size Estimation Place your
logo here

How to calculate market size?

TAM 1. Start with Total Addressable market: 1000 tshirt, 1000 footwear, and 1000 jeans

TAM refers to the total market demand for a product or service.

If you’re entering a pre-existing space (like small business banking) you can research it and
provide credible sources or reference points on how you arrived at the TAM. If you’re
SAM creating a new product or space (like Slack), you can estimate the number of customers that
would want your product and approximate how much you could charge them.

2. Take your target market (SAM), within that TAM, which varies depending on geography
. and other logistical factors. Determine the penetration potential of your target market. This
is the portion of the market you can reasonably compete with our target market is young
people
SOM 3.By conducting research with existing competitors, distributors etc., understand the likely
penetration rate : penetration is around 20% because many people have alredy started this
business

4. Multiply target market by penetration rate to find your market size : around 10% beacuse
just can sell 100 pcs / mounth

This slide is to provide details on Market Size and

demonstrate How big is the market opportunity your
Sources: …… venture is pursuing. Add source/reference to the data
presented.
Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals
Want to look fashionable
Photo

Frustrations
Ethos

Age: 21
Occupation: student
Location:Bandung Bio
Want to be cool on a low budged
Personality The aim is to collect
the information about your
ideal customer persona who
are likely to buy your product
or service . It will help you
tailor the user experience
through targeted design.
 Place your

Value Proposition Canvas .

logo here

I would LOVE it if:

What do you offer that makes the customers happy? ? What would make the customer happy? Use good
Use good materials
materials
? What do the clients want when facing the problem?
Contact us and we will replace the demaged item with
a new one
This refers to the feeling/action of customers before he
gets in contact with your solution.
What is the product or service that you are I would WANT:
offering?
Tshirt ,footwaear,and jeans GAIN CREATORS GAINS What do the clients do (actions) when facing
FIT the problem? Contact us and we will replace the
PRODUCT/ demaged item with a new one
SERVICE JOBS
This refers to the feeling/action of customers
PAIN KILLERS PAINS before he gets in contact with your solution.

I would HATE it if:

Which features of your offering relieve the
customer's pains? What are the pains of the clients when facing the
Materials problem?the clint lied to us

This refers to the feeling/action of customers before he gets

in contact with your solution.

Demonstrate the fit between what

you are offering and why people buy it. You
must build on solution (products & service)
that match their needs ( pains & gains).
Solution Place your
logo here

Describe your Solution: List the Benefits of Your solutions

We offer fashion brand business ideas 1.Has a large and endless number of
The details of our offering consist of: enthusiasts
1. tshirt
2. footwear 2. Product quality that lasts long
3. jeans enough

3. Media to sell many and wide

Competition Analysis Place your
logo here

Benefits Competitor 1 Competitor 2 Competitor 3 Competitor 4 Your Venture

Product tshirt Footwear Jeans tshirt Tshirt, footwear and
jeans
Price 160000 450000 200000 150000 Tshirt 140000,
footwear 400000,
jeans180000

Branding channels Make your own Buy in china and resell Buy in china and resell Make your own Make all your own
products products products
Packaging Use plastic bags Use box Use plastic bag Use plastic bag Use paper bag and box

Market reviews Pretty good Pretty good Pretty good Pretty good Good

UVP Look more up to date

and confident
collection of outfits
avalible from tshirt,
footwear, and jeans
that’s come in
versatilwe silhouettes
making it easy to mach
for variety of stayles
and your faforite items

Add more as required

Lean Canvas
SOLUTION
Opening fashion retail UNFAIR ADVANTAGE
stores in major • Unique designs
metropolitan cities Business Model (Explain with a process diagram)
PROBLEM
UNIQUE VALUE
poor availabbility of high
PROPOSITION
quality clothes and CUSTOMER SEGMENTS
fashion design KEY METRICS College going students
Spacoius strores that offers
• Costumer footfall
comfortable shopping
• Number of items CHANNELS
experiences
sold • Retail stores
• Gift cards

This canvas explains

COST STRUCTURE how the venture makes
• Manufacturing and logistics REVENUE STREAMS money (attracts, serves and
• Retail sales keeps customers)
MVP

• Provide Full product/service description

Name : historia culture tshirt, footwear, and jeans
• Insert a picture of the prototype

•
•
Tshirt footwear jeans
• No heve video working prototype
• We sell on offline store
• We not use web
• Share App link
• Description of how the product will work and steps the customer will follow
Tshirt : do not use wash with bleach, do not wash with brush
Footwear : do not use wash with hot water The slide helps to see your vision in
Jeans : do not use wash with hot water, do not wash with brush action with a clear demonstration
• Any other information
MVP Validation
What is your MVP
Conclusion:
Test Details: Persevere
Pivot
How long will we test this MVP? 1 mounth
Not conclusive

Who is our target audience for the test? How many of them? The target audience is friend,
20 people
How will we get to that audience? By offering products

Results of Test:
Realizations / Insights:
Did enough customers buy? Why or why not?no because this is prototipe

Did customers pay the price we expected? Why or why not?no because the this the new produts
An we use diskon

Did customers come back to our product or show interest in doing so? Why or Next Steps:
why not? Yes because our product is good

Did customers recommend our product to others or evangelize about

it? Why or why not? Yes customer recommend to their relatives and
frien to buy our products because they are worth it
Team Composition

Reza Wahyu Maulana Muhammad Haidir Syahdan Krim Yusrin

Ali
Role/Position: Role/Position: Role/Position:
CEO COO/CTO CFO/CMO

What makes us a good team to solve the problem we chose?

Express each othersnproblem in the lack of an idea
Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities
Can menage all opration and Can menage opration and :
finance production well Menage finances well

The goal is to demonstrate teams

commitment. Mention who’s on your team, why
them and their extremely relevant credentials
THANK YOU!