BRIDGING CONFERENCE WITH

INTERNATIONAL JOURNAL & ASSOCIATION

Nur Budi Mulyono
School of Business & Management ITB
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About School of Business & Management ITB

The School of Business and Management ITB (SBM ITB) is the only school/faculty in
ITB built on the humanities and management science.

“To educate students to be innovative leaders with an entrepreneurial mindset and

to develop and disseminate knowledge of business and management for the
betterment of business, government, and society”.

SBM ITB’s Study Programs

Bachelor of Bachelor of Master of Master of Doctor of

Management Entrepreneurship Business Science Science
Administration Management Management
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International Conference & International Journal

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International Conference & International Journal

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Rank
 Ketentuan Dalam Surat Edaran

Karya Ilmiah
Mahasiswa
Tingkat
Sarjana

Karya Ilmiah
Mahasiswa
Tingkat Mahasiswa

Ilmiah
Karya
Magister Tingkat
Doktoral

Jurnal Ilmiah Kampus Jurnal Ilmiah Terakreditasi Jurnal Ilmiah

(Terutama Digital) atau (Terutama oleh Dikti/ Internasional
Garuda Reviewed) (Reviewed)
 Proses Publikasi dan Dukungan Dikti
Dukungan Dikti
Melalui

Karya Ilmiah
PIM
Mahasiswa

Menulis
Dipub- S
Karya
likasikan Jurnal Kampus
Ilmiah (Digital)
M Garuda
Seleksi
D
Membimbing Jurnal
Terakreditasi
Seleksi Seleksi
Membantu Kenaikan
Pangkat Jurnal
Scopus
Karya Ilmiah

Internasional
Menulis (reviewed)
Dosen

Dipub- Kenaikan
Karya Pangkat GB
likasikan
Ilmiah
Bantuan dari Dikti:
1. Pembuatan Jurnal Kampus Digital
2. Penerbitan Jurnal Terakreditasi
3. Biaya Penerbitan pada Jurnal
Dukungan Dikti Internasional (reviewed)
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Scopus

1. Over 21,500 peer-reviewed journals.

2. Over 7.5 million Conference papers.

Connecting Conference with Journal & Association

Research Negotiate Communicate

Plan Make Deliver

PLAN …

Link and match between Goal – Context – Journal

STP (Segmenting, Targeting, Positioning)

Goal Context Journal

• Branding • Strengths • Level
• Publication • Weaknesses • Predatory
• Audiences • Scope
MAKE ….

Contact Negotiate

… media & channel … cost benefit

… language … you win  I win
… selling points … iterative process
DELIVER ..

1. General or special issue

2. Quality level
3. Format & procedure
4. MOA
5. Progress & update
6. Continuity
IICIES
ICMEM
MOT Symposium
Concluding Remarks

1. Collaboration with reputable international journal is a must

2. Plan – Make – Deliver is a key success factor in making
collaboration
3. Build loyal audiences
4. Measure impact of international conference
5. Run PDCA cycle along the conference series