SPA STRATEGIC

DEVELOPMENT
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 TEACHING PLAN
WEEK TOPICS
1 Introduction to Spa Strategic Development
2 Introduction to Spa Strategic Development (Continued)
3 Policy and Regulatory in Spa Strategic Development
4 Policy and Regulatory in Spa Strategic Development (Continued)
5 Organisation Capacity in Spa Strategic Development
6 Marketing in Spa Strategic Development
7 Product and Service in Spa Strategic Development
8 Resource Mobilization in Spa Strategic Development
9 Mechanism for Implementation in Spa Strategic Development
10 Alternative Perspective in Spa Strategic Development
11 Review and Evaluation in Spa Strategic Development
12 Communication in Spa Strategic Development
13 Issues in Spa Strategic Development
 Objectives

• Overview of Spa Strategic Development

• Definition of related terms
• The Spa Revolution
• Future Spa trends
 Overview of
Spa Strategic Development
• Process of researching and
identifying strategic options, selecting the
most promising and deciding how resources
will be allocated across the organization to
achieve objectives.
• Having a strategic plan in place can enable
you to track progress toward goals.
• When each department and team
understands your company's larger strategy,
their progress can directly impact its success,
creating a top-down approach to
tracking key performance indicators (KPIs)
Example of Strategic
Development
 Definition of related terms
i. Spa?
ii. Strategy?
- tactics, goals and even actions.
- plan of action designed to achieve a
long-term or overall aim
iii. Development?
- changes
- process of growth (business)
 The Spa Revolution???

• A sudden/complete change in business

• a) natural hot spring to brick & mortar
b) brick & mortar to mobile spa
c) traditional to modern massage
d) flyer advertisement to IG/Tik Tok
• Does Spa Revolution really works?
 Future Spa trends

• Artificial Intelligence and Virtual Spa

• Clean Nature (Organic/Green)

• Exclusivity