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  • Unit 9 Bst-Xi - 2nd Nov

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    The document compares and contrasts wholesale trade and retail trade. Wholesale trade involves selling large quantities of goods to retailers and businesses, while retail trade involves selling goods directly to consumers in smaller quantities. Key differences include that wholesale has lower prices but larger transactions, serves a wider area but with less competition and advertising, while retail has higher prices but smaller transactions, serves a limited area but with more competition and need for advertising and salesmanship. The document also describes department stores as large retail establishments with separate departments for different product categories under one roof and management.

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    Unit 9 Bst-xi_2nd Nov

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    The document compares and contrasts wholesale trade and retail trade. Wholesale trade involves selling large quantities of goods to retailers and businesses, while retail trade involves selling goods directly to consumers in smaller quantities. Key differences include that wholesale has lower prices but larger transactions, serves a wider area but with less competition and advertising, while retail has higher prices but smaller transactions, serves a limited area but with more competition and need for advertising and salesmanship. The document also describes department stores as large retail establishments with separate departments for different product categories under one roof and management.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views12 pages

    Unit 9 Bst-Xi - 2nd Nov

    Uploaded by

    Mahima 1
    The document compares and contrasts wholesale trade and retail trade. Wholesale trade involves selling large quantities of goods to retailers and businesses, while retail trade involves selling goods directly to consumers in smaller quantities. Key differences include that wholesale has lower prices but larger transactions, serves a wider area but with less competition and advertising, while retail has higher prices but smaller transactions, serves a limited area but with more competition and need for advertising and salesmanship. The document also describes department stores as large retail establishments with separate departments for different product categories under one roof and management.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    CHAPTER 9

    Price

    Difference between Wholesale Trade and Retail Trade

    Basis Wholesale trade Retail Trade


    Meaning Wholesale is a business in which When the goods are sold to
    goods are sold in large quantities to the final consumer in small
    the retailers, industries and other lots, then this type of
    businesses. business is termed as retail.
    Creates link Manufacturer and Retailer Wholesaler and Customer
    between
    Price Lower Comparatively higher
    Price

    Difference between Wholesale Trade and Retail Trade

    Basis Wholesale trade Retail Trade


    Competition Competition is Less Competition isVery high
    Volume of Volume of transaction is Large Volume of transaction is
    transaction Small
    Capital Capital Requirement is Huge Capital Requirement is
    Requirement little
    Price

    Difference between Wholesale Trade and Retail Trade

    Basis Wholesale trade Retail Trade


    Deals in Limited products Different products
    Area of operation Area of operation Extended to Area of operation Limited
    various cities to a specific area
    Art of selling Not Required Art of selling is required
    Need for Need for advertisement Need for advertisement is
    advertisement Is not there there
    TYPES OF RETAILERS
    FIXED SHOP LARGE RETAILERS-DEPRTMENTAL STORES
    •A departmental store is a large establishment
    offering a wide variety of products, classified
    into well defined departments, aimed
    at satisfying practically every customer’s
    need under one roof.
    •It has a number of departments, each one
    confining its activities to one kind of product.
    • For example, there may be separate
    departments for toiletries, medicines,
    furniture, groceries, electronics, clothing and
    dress material within a store.
    a Departmental Stores
    It is a large scale retail shop selling a wide variety of goods in
    different departments under one roof and one management

    Textile Department Consumer Goods Department

    Each department deals in separate line of goods like stationery,


    books, furniture, clothing, footwear etc.
    Features of Departmental Stores
    ●
    Additional facilities like restaurant, telephone booth, rest
    room, play area etc.
    ●
    Usually located in central place of a big city.
    ●
    Large scale retail organization, generally formed as joint stock
    companies.

    ● Play Area for Children


    Features of Departmental Stores
    ●
    Elimination of middlemen – They are making their
    purchases directly from the producers.
    ●
    Centralized purchases and decentralized selling.

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