Scribd Logo
Upload

Welcome to Scribd!

  • Mcdonald's

    Uploaded by

    Hamza Mulham
    5 views9 pages
    McDonald's is the 8th largest company in the world known for its affordable, high quality fast food like burgers, fries, and drinks served at its over 38,000 locations worldwide. It aims to reach customers of all ages and incomes through mass advertising campaigns, promotions, and a diverse menu while analyzing customer segments based on geographic, demographic, behavioral, and psychographic factors to drive its $23 billion annual revenue.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    McDonald's is the 8th largest company in the world known for its affordable, high quality fast food like burgers, fries, and drinks served at its over 38,000 locations worldwide. It aims to reach customers of all ages and incomes through mass advertising campaigns, promotions, and a diverse menu while analyzing customer segments based on geographic, demographic, behavioral, and psychographic factors to drive its $23 billion annual revenue.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views9 pages

    Mcdonald's

    Uploaded by

    Hamza Mulham
    McDonald's is the 8th largest company in the world known for its affordable, high quality fast food like burgers, fries, and drinks served at its over 38,000 locations worldwide. It aims to reach customers of all ages and incomes through mass advertising campaigns, promotions, and a diverse menu while analyzing customer segments based on geographic, demographic, behavioral, and psychographic factors to drive its $23 billion annual revenue.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Mcdonald’s

    Marketing Plan
    01
    About us
    McDonald's is one of
    the most known
    restaurants world
    widely
    Our company
    McDonald's is the 8th biggest company in
    the world and it’s well known for its high
    quality – low price fast food services
    McDonald's Marketing Mix:

    ● Product: Ice cream, Fries, Burgers, Meals,

    Coffees and shakes, McCafe and desert

    ● Price: McDonalds is affordable by nearly everyone

    ● Place: McDonald's has 38000 locations worldwide

    in over 200 country!

    ● Promotion: Advertisement , Promotion for sales,

    Direct Marketing and Media Relations


    A picture is worth a thousand words
    Segmentation analysis

    G Geographic
    Region, Density

    D Demographic
    Age, Gender, Income

    B Behaivoral
    Benefits Sought, Personality

    P Psychographic
    Social Class, Lifestyle
    23,000,000,000
    2022 McDonald’s Revenue
    Mcdonald’s fast food locations
    Thanks!

    You might also like