Contemporary state and prospects of

ridesharing services in Dhaka

INTRODUCRION
 Background
 Ridesharing refers to the use of a digital platform to connect riders with drivers for on-demand
transportation services (Chen & Zhang, 2018).
 Ridesharing is a popular alternative to traditional taxis and public transportation, offering convenience,
flexibility, and often cost-effectiveness (Schneider, 2016).
 Ridesharing services have been introduced in several cities in developing countries, including Dhaka, the
capital and largest city of Bangladesh (Ahmed, 2018).
 There have been challenges and controversies in the adoption and implementation of ridesharing services
in Dhaka and other developing cities, including concerns about regulation, safety, sustainability, and the
impact on the local transportation market and driver rights and working conditions (KPMG, 2017).
 Despite these challenges, ridesharing services have the potential to contribute to economic development,
mobility, and quality of life in urban areas of developing countries (KPMG, 2017).
 It is important to understand the current state and prospects of ridesharing services in Dhaka and other
developing cities in order to inform policy and practice and maximize benefits while minimizing risks
(Chen & Zhang, 2018).
Research gap
 Lack of published research specifically focused on the current state and future prospects of ridesharing services
in Dhaka (Chen & Zhang, 2018; Schneider, 2016; Schneider, 2016).
 Limited data on the impact of ridesharing services on traditional forms of transportation in Dhaka (Ahmed,
2018).
 Lack of comparative data on the current state and prospects of ridesharing services in Dhaka compared to other
cities. (Schneider, 2016).
Research Question
 How do the most popular ridesharing platforms in Dhaka compare in terms of service offerings,
pricing, and user satisfaction, and what factors influence user choice among these platforms?
 What challenges and opportunities do ridesharing services present for the transportation sector in
Dhaka, and how can these be addressed in a way that benefits all stakeholders?

Research Objectives
• To examine the present App –based Ride sharing system.
• To Identify the people’s reason for choosing Ride services.
• To explore the challenges of ride-sharing services and provide suggestions.
 Literature review
• Ridesharing services have gained popularity in Dhaka due to their convenience and cost-
effectiveness compared to traditional taxi services (Hossain & Islam, 2018)
• However, there have been concerns about regulation, safety, traffic congestion, and pollution in the
growing ridesharing industry in Dhaka (Gu, 2018; Hossain & Islam, 2018)
• In response, the government of Dhaka has implemented new regulations for ridesharing companies,
including requirements for background checks for drivers and vehicle inspections (Gu, 2018)
• The future of ridesharing in Dhaka is likely to involve continued growth, but also the need to
address ongoing challenges and invest in infrastructure (Hossain & Islam, 2018)
• Further research is needed to better understand the impacts and implications of ridesharing
services in Dhaka, and inform policy and decision-making (Gu, 2018)
• A proposed study on the contemporary state and prospects of ridesharing services in Dhaka can
contribute to this growing body of knowledge and help shape the future of transportation in the
city (Hossain & Islam, 2018)
Theoretical framework
METHODOLOGY
Study area
• The study area is the city of Dhaka, Bangladesh Where Ride
Sharing services are available

Participant
 
• Ridesharing service users From different Age group
• Ridesharing service providers 
• Urban planning and transportation experts
Methodological framework
Step 1: Determine research design (mixed-methods using both quantitative and qualitative data collection
methods)

Step 2: Select data collection methods (online surveys, in-person interviews, focus groups)

Step 3: Determine sampling method (convenience sampling of app-based ride sharing users in a specific
geographic location)

Step 4: Collect data using selected methods

Step 5: Analyze data using descriptive statistics for quantitative data and content analysis for qualitative data

Step 6: Draw conclusions and make recommendations based on analysis.

Sample Size
If the population size is unknown, the population proportion is unknown.

𝑛 = 𝑧2 / 4𝑒2

𝑛 = (1.96)2/ 4 x (0.05)2 = 384

𝑛 = sample size
𝑝 = the population proportions
𝑒If=the
acceptable
population sampling error (𝑒 = 0.05)
size is unknown, the population proportion is unknown.
𝑧 = 𝑧 value at reliability level or significance level.
𝑛 = 𝑧2 / 4𝑒2
Reliability level 95% or significance level 0.05; 𝑧 = 1.96
𝑛 = (1.96)2/ 4 x (0.05)2 = 384
The sample size for the research is 200.
𝑛 = sample size
Sampling Type
𝑝 = the population proportions
𝑒 = acceptable sampling error (𝑒 = 0.05)
𝑧 = 𝑧 value at reliability level or significance level.

Reliability level 95% or significance level 0.05; 𝑧 = 1.96

The sample size for the research is 200.

 Data Collection

Variables Indicators Method of Analysis Source of Data

Total number of users, percentage of Descriptive statistics (mean,
Number of users population using app median, mode, range) App usage data

Descriptive statistics (mean,

Demographics of users Age, gender, location
median, mode)
Average number of trips per Descriptive statistics (mean,
Frequency of use week/month/year median, mode, range)

Satisfaction with app usability, driver

Customer satisfaction Survey/questionnaire Survey/questionnaire
professionalism, safety
Comparison of cost to other transportation
Cost effectiveness Comparative analysis
options
Perceived safety of ride-sharing compared
Safety concerns Survey/questionnaire
to other transportation options
Data Collection
Variables
Demographics of users
Primary mode of
transportation
Distance of typical trip
Frequency of use
Reason for choosing ride
services
Availability of alternative
transportation options
Cost of alternative
transportation options
Perceived convenience of ride
services
Perceived safety of ride
services
Indicators Method of Analysis Source of Data
Descriptive statistics (mean,
Age, gender, location
median, mode)
Mode of transportation used most
frequently
Average distance of trips
Average number of trips per
week/month/year
Convenience, cost, safety,
environmental concerns Survey/
questionnaire
Presence of other transportation Survey/questionnaire
options in the area
Comparison of cost to other
transportation options
Comparison of convenience to other
transportation options
Comparison of safety to other
transportation options
Data Collection

Variable Indicators Method of Analysis Source of Data

Descriptive statistics
Demographics of users Age, gender, location (mean, median, mode)
Descriptive statistics
Average number of trips
Frequency of use per week/month/year (mean, median, mode, Survey/questionnaire
range)
Perceived challenges of Challenges identified by
Survey/questionnaire
ride-sharing services users
Impact of challenges on Relationship between
satisfaction with ride- identified challenges and
sharing services overall
Data Analysis
EXPECTED OUTCOMES
And Implementation
Timeline
Thank you