Book Review on - ‘Shoe Dog:

A Memoir by the Creator of

Nike’
1962-1967
 1962-1967

• Meets Onitsuka executives in Japan .

• Bowerman enters into partnership with Phil
• Johnson as a commissioned salesmen
• Seeks a 5 year contract extension gets only 3 years
• Becomes suspicious of Onitsuka
1971-1980
 1971-1980
• Kitami visits Blue ribbon
• Phil gets into an agreement with another company
• Onitsuka slaps a lawsuit
• Nike is created
• Nike goes public
Managerial
Implications
 Managerial Implications
Sunk Cost Fallacy. To prevent feeling like they've squandered their money, consumers feel pressured to use the
things they bought
Create a strong brand identity:
Phil Knight recognized the importance of branding and created a strong identity for Nike. As a manager, you need to
focus on creating a strong brand identity that resonates with your customers.

Importance of soft data in business decision making.

Data, which is context specific not context free, can help in concluding direct inferences about consumer behaviour
not just a general relation about it.

Build strong relationships: Phil Knight built strong relationships with suppliers and distributors, which helped
him grow Nike. As a manager, you need to focus on building strong relationships with your partners and stakeholders.
Conclusion
 Conclusion

Phil Knight's personal story of building Nike from the ground up offers a wealth of practical
advice on entrepreneurship and leadership. Knight's persistence, determination, and ability to
adapt in the face of adversity are qualities that every manager should strive to emulate
Additionally, Knight's emphasis on innovation and taking calculated risks is a valuable lesson
for managers seeking to stay ahead of the curve in an ever-changing business landscape.
Overall, "Shoe Dog" is a must-read for any manager looking to gain insights into the world of
entrepreneurship and leadership.
Thank You