RECAP: 7Ps of Marketing Mix and Brand Name

A. Directions: Ubecheesedesal is the new hype today. Imagine you will put up your own
ubecheesedesal store. How will you create an effective and integrated marketing mix for it?

B. Directions: Considering your answer in activity A. Create a brand name that will catch the attention of
your customers.
ENTREPRENEURSHIP
The 4Ms of Operations
in Relation to the
Business Opportunity

Q4, W EEK 1, DAY 1

 ACTIVITY
1
GUESS THE PICTURE
1

What is your insight about the above

picture?
2

What is your insight about the above

picture?
3

What is your insight about the above

picture?
4

What is your insight about the above

picture?
4M’s of Operations
 MANPOWER
 METHOD
 MACHINE
 MATERIALS
 Demonstrate Understanding of the 4Ms of
Operations
The 4M’s of operations cover the input portions. These 4 M’s are
composed of Manpower, Method, Machine and Materials. These four
domains are also applicable to business opportunities since it is in
essence-tied to manufacturing as well.
 MANPOWER
Manpower is the worker or human workforce
involved in the manufacturing process of business.
People run factories and service establishments.
Hiring the right people is the first step to good
operations management (Morato 2017).

So me of t h e crit e ria t h at an e nt re pre n eur t o con side r in h irin g

work force:
a. Educati o n al qualifi cati o ns an d ex per ien ce req uired fo r t h e job
b. St at us of em ploy ment ( perm an e nt o r co nt ract ual)
c. Numbe r of em ploye es/ st aff s n e ede d in t h e job
d. Sk ills an d ex perti se re quire d
e. Availabilit y of pot enti al wo rke rs in t h e co mmun it y
f. Salary req uirem ent s an d ot h er man dat o ry ben efi t s ( Aduan a 2017).
 METHOD
Method refers to the system and step by step process in the
business. The process or technique of converting raw materials
to finished products. Operations proper implements and runs
the factory or service shop that converts the input into output
(Morato 2017).

The selecti on of the method of producti on is dependent

on some factors:
a. Product to produce
b. Mode of producti on
c. Manufacturing equipment to use, and
d. Required skills to do the work
 MACHINE
Machine refers to the manufacturing equipment
used in the production of goods or delivery of
services. Without proper equipment, business
will not be able to perform the needed tasks
efficiently and fast.
Sele cti n g an e quipment t o purch ase, t h e ent re pren eur may co n si der
t h e fo llowin g impo rt ant e leme nt s:
a. Ty pe s of p roduct s t o be pro duce d
b. Producti o n syst em t o be adopt e d
c. Co st of t he equipm ent
d. Capacit y of t h e e quipment
e. Availabilit y of spare par t s i n t h e lo cal m ar ket
f. Effi cie n cy an d durabilit y of t he equipm ent
g. Skills require in ope rati n g t h e e quipme nt
MATERIALS
Materials simply refers to the raw materials needed in the
production or manufacturing of a product. Sourcing of raw
materials is critical in any business, the entrepreneur would
want to acquire the cheapest possible price at a highest quality.

The entrepreneur may consider the

following factors in the selecti on of raw materials:
a. Cost
b. Quality
c. Availability
d. Credibility of suppliers
e. Waste that the raw materials may produce
De s cr i be t he 4M s of Op era t i ons
i n r el a ti on t o t he B us i ne s s
O ppor t uni ty
 Operations
Management
Operations Management refers to the
activities, decisions and responsibilities of
managing the resources, which are
dedicated to the production and delivery
of products and services.

It can contribute to the success of

business by using available resources to
effectively produce products and services
in a way that satisfies the customers.
 IMPORTANCE OF PRODUCTION
MANAGEMENT

1
It helps the business to achieve all its objectives.
Therefore, the firm may increase its sales.

It helps the business to satisfy its customers. Therefore, it

2 increases the firm's reputation, goodwill and image.

3
It helps to introduce new products in the market.
Therefore, the firm can develop and offer newer and better
quality products
It helps the business to support other functional areas in the
4 organization such as marketing, finance and human resource
 IMPORTANCE OF PRODUCTION
MANAGEMENT

5 It helps the business to face competition.

It helps the business to facilitate optimum utilization of
6 resources such as manpower, machines, methods and
materials
7 It helps the business to reduce the cost of producing
products and services.

8
It helps the business to expand and grow. Therefore, the firm
can earn higher profits.
9 It helps the business to generate employment.
10 It helps the business to boost the economy.
ACTIVITY
2
L ET ’S A NALYZ E T HE
FO LL OWING SITU AT IONS
 Analyze the picture. Identify the 4M’s of
Operations in the picture.
E XAMPL E :
M AT E R I A L S Meat M AT E R I A L S
MANPOWER Cook, Chef MANPOWER
METHOD Frying METHOD
MACHINE Gas Stove, Frying MACHINE
Pan, and Spatula

https://simcogroup.com.au/blog/post/7-benefits-to-underline-the-importance-of- https://garmentsmerchandising.com/how-to-grade-sewing-machine-operators/
 Analyze the picture. Identify the 4M’s of
Operations in the picture.

M AT E R I A L S M AT E R I A L S
MANPOWER MANPOWER
METHOD METHOD
MACHINE MACHINE

https://www.bria.com.ph/articles/try-out-pottery-in-these-places/ https://www.alibaba.com/product-detail/car-engine-assembly-line-automatic-conveyor
 Questions:
1. Suppose that you are going to put
up a new business venture, how will
you plan to do your operations?
2. What method will you use?
3. Who will you hire for a specific
task? Will you use machineries?
4. How about the materials?
ASSESSMENT
THANK YOU!