Case Study

The Why’s & Wherefores

• Case studies are frequently asked in
the GDs of MBA admissions in IIMs
and other B schools.

• They are also extensively used in

exams to ‘test’ the understanding of
MBA & Executive-MBA students.

• This ‘PPT’ is dedicated to the

preparation of case studies and how
to tackle different formats of it.
 Cases need to be ‘studied’ / ‘discussed’ based on the
following guidelines:
• Identify the PROBLEM – (The most critical part of the
case.)
• Identify the PROTAGONIST/s (The person/s facing the
problem.)
• Define the PARAMETERS. (What is already
given/mentioned in the case.)
• Make any RELEVANT ASSUMPTIONS (Very necessary
to arrive at alternative/varied/other solutions.)
• Evaluate the ALTERNATIVE/VARIED/OTHER SOLUTIONS.
• CHOOSE THE BEST POSSIBLE SOLUTION. (Given the
parameters & assumptions – the others become next options.)
• Make a CONTINGENCY plan. (The ace up your sleeve.)