The flex gym

Brand manual
The flex gym is the first A+ gym in the
area. The name ( flex ) it shows to work
hard and flex your physique. The gym
provide a very good facility for all and we
assure that it will bring the best out of
each and everyone.
 About company

The company ‘ the flex gym ‘ is been found by the

owner Brajesh Gupta in the year 2022 .
It is one of the biggest gym in the area having three
floors with first floor having lower body second floor
for upper body and third floor for functional training.
It mainly focuses for the healthy and strong life for
youth.
 Typography

Typography used in the logo is algerian and the flex

gym logo is made from the scratch.
The reason to use this font for the logo is because it
is very bold in look and for a strong brand like gym
we need a front name and a font.
 Colour palate
The colour used for the logo is orange.
The colour code for it is #FFA500
It is very strong colour in nature so from being a gym
logo orange is been used in the font colour.
 Logo in different style

The flex The flex

The flex The flex

Visiting
card
Envelope
News paper Ad
Billboard ad
Magazine ad
Transport Ad
Standiee
Merchandise’s
 The fle
x
gym
Web banner
Story board
Front shot  Front shot  1 scene 
The lead character entering Group of boys looking and Front shot 
making fun of the boy  Boy runing with tears in eyes
the park   Out of the park . 
( specifying the lead One shot of only the boys  
character is a very skinny bulling . Scene 2 
boy )    Front shot 
One shot of the lead boy Boy sees the the Brand the flex
  feeling insecure and sad and gym in front of him 
Front shoot from the entry unhappy .
gate.
 Loading…

After 6 months 
 
Total change in the lead
Front shot  A plane scene to skip a period character 
The lead character of   
taking admission in Time  A muscular and strong guy
the brand hardcore   flexing his muscles 
gym . ( 6 months )  
At last the logo of hardcore
gym pop up’s on the television
screen .
Presentation
By
Ayush kathekar
Roll no. – 51