Product Vision

The product vision of a virtualized router is to revolutionize the way networks are built, managed, and scaled. The vision is to provide a flexible, scalable, and
cost-effective solution that can be easily deployed and managed in virtual and cloud environments.
The virtualized router solution should offer a range of features that enable organizations to build and manage networks that are highly available, secure,
and performant. These features should include advanced routing and switching capabilities, as well as network virtualization, load balancing, and firewalling.
The product vision should also focus on ease of deployment and management, with a user-friendly interface that enables network administrators to
easily configure, monitor, and troubleshoot the virtualized router solution. The solution should also be flexible enough to integrate with existing network
infrastructure and support a wide range of deployment scenarios.

Positioning
The positioning of a virtualized router should emphasize the key benefits and differentiators of the solution, such as:
1. Flexibility and Scalability: The virtualized router can be deployed quickly and easily in virtual and cloud environments, allowing organizations to rapidly
scale their network infrastructure as their needs evolve.
2. Cost-effectiveness: By eliminating the need for physical hardware, a virtualized router solution can significantly reduce capital and operational expenses,
while enabling organizations to take advantage of pay-as-you-go and subscription-based pricing models.
3. Advanced Features and Functionality: Virtualized router solutions can provide advanced routing and switching capabilities, network virtualization, load
balancing, and firewalling, as well as the ability to integrate with existing network infrastructure and cloud services.
4. Security: Virtualized router solutions can provide enhanced security features, such as network segmentation and isolation, access control, and threat
detection and prevention.
5. Ease of Management: A virtualized router solution should be easy to manage and monitor through a user-friendly interface, providing network
administrators with the tools they need to configure, monitor, and troubleshoot the solution quickly and effectively.
Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationship Customer

• Hardware and software
• Developing and enhancing
the router software
vendors for the
• Testing and validating
virtualization platform
Partnering with hardware
• Cloud service providers
and software vendors
for hosting and
• Marketing and promoting
delivering the virtualized
• Providing customer support
routers
and maintenance services
• System integrators for
implementing the
Key Resources
virtualized router
• Virtualized router software
solutions
• Development & testing tools
• Network equipment
• Hardware infrastructure for
vendors for integration
hosting the routers
with other networking
• Marketing & promotional
components
materials
• Skilled personnel
• Providing personalized
• Flexibility and scalability of
virtualized routers
• Maintaining strong
• Cost savings compared to
traditional hardware-based
routers
• Easy management and
• Offering maintenance and
automation of network tasks
• Compatibility with multiple
hardware platforms and
integration with other
networking components
• High availability and
resilience
support and training services Segments
• Small and medium-sized
relationships with customers businesses with limited IT
through regular comm & budgets and resources
feedback mechanisms • Large enterprises with
complex and dynamic
upgrade services network requirements
• Service providers offering
managed network services
Channels
• Government agencies and
• Direct sales and marketing
educational institutions
through company's website
& social media channels
• Partner network of system
integrators, cloud service
providers, and network
equipment vendors
• Trade shows, industry events
and conferences

Cost Structure Revenue Streams

• Development and testing costs for the virtualized router software
• Infrastructure costs for hosting and delivering the virtualized routers
• Marketing and promotional costs
• Personnel costs for development, testing, support and maintenance services
• Overhead costs such as rent, utilities, and office expenses
• Subscription-based revenue model for virtualized router solutions
• One-time licensing fees for the virtualized router software
• Professional services revenue from system integration, consulting and training
services
• Maintenance and support fees for ongoing customer support and upgrade
services
Product Life Cycle Management

1. Product Development: During the product development stage, the

virtualized router is designed and developed, including the
creation of product specifications, design, and testing. This stage
involves input from stakeholders such as customers, vendors, and
partners, and is focused on creating a product that meets the
needs of the market.
2. Introduction: The introduction stage involves the launch of the
virtualized router into the market. This stage includes marketing
and sales activities to create awareness of the product, generate
demand, and drive sales.
3. Growth: The growth stage involves the expansion of the
virtualized router's market share and sales volume. This stage may
involve product improvements and enhancements to meet
customer needs and stay competitive.
4. Maturity: The maturity stage is characterized by stable sales
volume and market share, and may involve the introduction of
new features or enhancements to maintain customer loyalty and
differentiate the product from competitors.
5. Decline: The decline stage involves a decrease in sales volume and
market share, as the virtualized router reaches the end of its life
cycle. This stage may involve the decision to discontinue the
product or replace it with a newer, more advanced product.
6. End-of-Life: The end-of-life stage involves the discontinuation of
the virtualized router, and may include the phasing out of support
and service for the product. This stage involves the management
of customer relationships and the transition to a replacement
product or service.
 Product Market Fit Small & Medium-sized Business

Customers
Large enterprises

Potential
Service Providers Software based

Key Features
Virtualized routers provide many benefits over Routing protocols
Needs

Government agencies
traditional physical routers, including increased Educational Institutions Security
flexibility, scalability, and cost-effectiveness. Healthcare Organizations Quality of service
Scalability
Cloud providers and telecommunications Automation & Orchestration
Cisco Cloud Services Router
Analytics and reporting
Solutions
Existing

Segments
companies

Customer
Juniper vMX
VMware NSX Edge Large enterprises with complex network Greater flexibility compared to traditional
Nokia Virtualized Service Router infrastructures hardware-based routers

Differentiating
VyOS Organizations with a distributed workforce Variety of security features, such as VPN,

factors
DevOps teams require network infrastructure firewall, and intrusion detection and prevention
Limited Scalability Provides automation and orchestration
Pain Points

CIO/CTO capabilities, which enable fast and efficient

High upfront costs

decision
makers
Network Architects/Engineers deployment, configuration, and management of
Configuration complexity

Key
IT Managers network resources.
Limited Flexibility
Security Officers
Maintenance & Upgrade Cost
Business Leaders
Scalability
looking for

Flexibility To be priced competitively.

Expectation
Features

Customer
Performance To provide high performance and low latency Cisco is a leading provider. Its virtualized router
Security To be reliable and available 24/7 offerings include the CSR 1000V and ASR 1000
s To be well-supported by the vendor or service series
Ease of Use
Cost effectiveness provider Juniper Networks is another major player in the

Market Share
virtualized router space, with a range of
solutions including vMX and vSRX.
Metrics such as throughput, latency, and packet loss can be used to measure the performance
Other notable players in the virtualized router
of the virtualized router
Key Metrics

space include Nokia, Huawei, and VMware.

Metrics such as uptime, mean time to repair (MTTR), and mean time between failures (MTBF)
Nokia's virtualized router solution, the
Metrics such as number of security incidents, number of vulnerabilities, and compliance with
Virtualized Service Router (VSR), is designed for
industry standards and regulations
service provider environments and is known for
Net Promoter Score (NPS), customer retention rate, and customer feedback
its high performance and flexibility.
Total cost of ownership (TCO), cost savings, and revenue generated
 Prioritization Techniques – MoSCoW Approach
Must Have
• Advanced routing and
switching capabilities to
handle complex networks
and traffic patterns
• Network virtualization to
enable multi-tenancy and
support for different
network topologies
• Robust security features
including firewalling,
intrusion detection and
prevention, and encryption
• High availability and fault
tolerance to ensure minimal
downtime and maximum
uptime
Should have
• Advanced routing and
switching capabilities to
handle complex networks
and traffic patterns
• Network virtualization to
enable multi-tenancy and
support for different
network topologies
• Robust security features
including firewalling,
intrusion detection and
prevention, and encryption
• High availability and fault
tolerance to ensure minimal
downtime and maximum
uptime
Could Have
• Custom reporting and
analytics capabilities to
enable better visibility into
network performance and
usage
• Support for software-
defined networking (SDN)
and network functions
virtualization (NFV) to
enable greater flexibility and
agility in network
management
Will not have
• Support for legacy network
protocols or hardware that
are no longer widely used or
relevant
• Integration with non-
networking systems or
applications outside the
scope of the virtualized
router solution
Prioritization Techniques – Kano Model Approach

x-axis represents the level of implementation of a feature or attribute, while

the y-axis represents the level of customer satisfaction with that feature.
The three curves represent the three types of features:

Must-Have: These are features that are expected by customers and are
necessary for basic functionality. Customers will be dissatisfied if these
features are missing, but their satisfaction will not increase significantly as
the level of implementation improves. In the example, "Basic Routing and
Switching" is a must-have feature.
Performance: These are features that provide increasing levels of
satisfaction as the level of implementation improves, but are not strictly
necessary for basic functionality. In the example, "Customizable Reporting
and Analytics" and "SDN and NFV Support" are performance features.
Delight: These are features that provide unexpected or exceptional levels of
satisfaction to customers, and can differentiate a product from its
competitors. In the example, "Zero-Touch Provisioning" is a delight feature.
By analyzing the features of the virtualized router solution in this way, the
development team can prioritize their efforts to focus on the most
important features and ensure that they are meeting customer needs and
expectations. This can help to increase customer satisfaction and adoption
of the solution, as well as driving business success for the organization.
 Orchestration practices

Infrastructure as a Code (IaC)

approach to infrastructure automation that involves using
code to manage and provision infrastructure resources. With
Network Function Virtualization Orchestration (NFVO) IaC, the virtualized router can be deployed and configured

This is a framework that provides an end-to-end automatically, using a declarative language such as YAML or

orchestration of VNFs, including their deployment, JSON.

configuration, and management. NFVO allows for the

automation of the entire lifecycle of VNFs, from Service Function Chaining (SFC)
instantiation to termination. technique that enables the virtualized router to chain
together multiple VNFs to create a specific network

Multi-Vendor Orchestration (MVO) service. SFC can be used to automate the

provisioning of complex network services, such as
approach to orchestration that enables the
firewall-as-a-service or load-balancer-as-a-service.
virtualized router to manage VNFs from
Network Service Management (NSM)
multiple vendors. MVO can be used to
framework for managing network services
integrate different VNFs into a single,
that provides a standardized way of
cohesive network service.
describing and managing network
services. NSM can be used to automate
the deployment & mgmt of network
services, including virtualized routers.