THE EFFECT OF PRODUCTION KNOWLEDGE

MANAGEMENT & COMPETITIVE

ADVANTAGE ON THE SCM OF THE TEXTILE
INDUSTRY

PRESENTED BY:
PRESENTED TO:
CONTENTS

01 INTRODUCTION 02 LITERATURE REVIEW

03 RESEARCH METHODOLOGY 04 DATA & RESULTS

05 CONCLUSION
 1.Research gap

2.Problem statement

01 3.Research objectives

Introduction 4.Research questions

5.Research hypothesis

6.Research contribution
INTRODUCTION
 Employees are knowledge-based

 Competitive in the environment

 Long-term business success

 The Lisbon Strategy's key used in the improvement

of competitiveness.
RESEARCH GAP
Gap 1
It had a considerable negative impact on organiza-
tional performance. Furthermore, Yaseen et al. (2016)
found combination link in an organization isn't clear,
and more research is needed.

Gap 2
The developments put seniors to the test in terms of
forecasting suggesting an ambiguous environment,
Payal et al. (2019).
PROBLEM STATEMENT

1. The scarcity and the lack of

knowledge

2. Environmental consciousness.
RESEARCH HYPOTHESIS
H1: Competitive advantage is having a positive relationship with intellectual capital.

H2: Innovativeness is having a positive relationship with intellectual capital.

H3: Competitive advantage is having a positive relationship with knowledge management.

H4: Innovativeness is having a positive relationship with knowledge management.

H5: Competitive advantage is having a positive relationship with innovation.

H6: The relationship between intellectual capital and competitiveness is positively mediated by innovativeness.

H7: Innovativeness has an important role in mediating the relationship between knowledge management and com-

petitive advantage.

H8: Competitive advantage is having a positive relationship with differentiation strategy.

H9: Differentiation strategy moderates the relationship between innovativeness and creativity.
 02 1.Conceptual framework
LITERATURE RE-
VIEW 2.Research theory
LITERATURE REVIEW
1. The knowledge of technology.
2. Three main pillars are human capital, structural capital, & relational
capital.
3. The relationship of technology is discussed by dynamic capability the-
ory, knowledge based theory and theory of organizational learning.
4. The institutes make different demands for the collaboration for the up
and down streams in the supply chain management.
5. Green supply chains result in improved environmental and economic
performance
 CONCEPTUAL FRAMEWORK
Variables

Independent variable

 Intellectual capital

 Knowledge management

 Differentiation strategy

Dependent variable

 Competitive advantage

Mediating variable

 Innovativeness
 RESEARCH THEORY

ROT theory is implemented in the research to notice the influential factors between independent

and dependent variables (Sirmon et al., 2011).

In the research knowledge management and intellectual capital, both are having a positive

relationship with innovativeness.

It is observed that the business strategy is taken over by organizational learning just to

see how influential it is. (Kumar et al., 2020)

 1. Research approach
03
2. Sampling method
RESEARCH
METHODOLOGY
3.Population method
 RESEARCH METHODOLOGY

1. Quantitative approach. (Number of indicators + Number of latent variables) x (Es-

2. Cross sectional
3. Deductive timated parameters)

(23x 5) +5 = 120 + 20 = 140

1. Simple random sampling

2. Non-probability sampling
Overall population of Pakistan is 22 crore and from that
population I have extracted the number of employees work-
ing in the industry of textile sector are 9 million.
1. Research philosophy
2. Epistemology
3. Anti-positivist
4. Positivism
 1. Research approach
04
2. Sampling method
DATA & RESULTS

3.Population method
MEASUREMENT MODEL
MEASUREMENT MODEL
STRUCTURAL MODEL
 1. Recommendation
05
2. Limitation
CONCLUSION

3.Findings
CONCLUSION

We will rotate the questionnaire digitally in the supply chain

department of the three firms mentioned above. After the

completion of responses, the questionnaire will be

statistically run on the SPSS software for getting accuracy

and correlations and hypothesis to be proved.

LIMITATIONS & FINDINGS
1. It is cross-sectional, this study cannot conclusively in-
fer causal relationships. The results represent
necessary but insufficient causation criteria.

2. The supply chain management is one of the most difficult

jobs.

3. Gaps are noticed between the variables.

4. Hypothesis are proved positive with Pearson correlation.

THANK
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