Corporate Social

Responsibility &
The Role of Media in
Corporate Governance

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 What is included in CSR
 Philanthropy
 Doing business responsibly
 Being a good citizen

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 Philanthropy
 Financial donations to worthy causes
 Setting up socially needed bodies
 Running or supporting social bodies
 Supplementing state efforts towards social
welfare

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 Doing business responsibly
 Protecting stakeholders’ interests
 Employees
 Equal opportunity
 Human element
 Clients & Suppliers
 Passing benefit of research
 Not dealing in “bad” goods.

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 Being a good citizen
 Obeying the law (including CCG)
 No direct or indirect tax evasion
 Concern for environment
 Doing general good for the society
 U-fone’s medical line
 Supplementing government’s efforts
towards good citizenship
 Paying for various social campaigns

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 Concern for Environment
 Eco-balance
 Deforestation
 Soil degradation
 Atmospheric changes
 Pollution
 Waste/Discharges management
 Depletion of resources
 Emphasis on creating re-usable resources

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 Strategies for
Prevention of Industrial Pollution
 Environmental processes’ audit
 Waste management audit
 Material usage review
 Non-solid effluents audit
 Financial considerations
 Cost benefit analysis of being eco-balanced
 Use of new cleaner technology
 Life cycle assessments
 Spreading awareness among users
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 Environmental Risk Management
 Elements of environmental risks
 Definition of an environmental disaster
 Probability of its occurrence
 Cost of handling it when it occurs
 Allocation of responsibility
 Means of handling the risk
 Prevention
 Insurance

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 Resource Management
 Energy resources (fossil fuels vs. others)
 Re-cycling of materials
 Using re-cycled material
 Using bio-degradable material
 Conservation of life supporting systems
 Forests, tree, water sources
 Wild life

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 Laws relating to EP
 EP Act
 What else?
 Self-regulation

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 Some Big
Environmental Disasters
 Chernobyl Nuclear Disaster (1986)
 Nuclear reactors went berserk
 Exxon Valdez (1989) in Alaska
 11.5 million barrels of crude spilled
 Tokiamora Accident (1999)
 Nuclear radiation leaked
 Bhopal Tragedy (1984)
 Leakage of poisonous gas, killing 300 and
affecting 400,000 persons

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 Role of Media
 Reporting on facts
 Commentary
 Awareness Campaigns
 Advertisement

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 Objectives of
Media Intervention
 To stop the “bad” corporate practices.
 To encourage the “good” corporate
behavior.

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 Reporting on Facts
and Commentaries
 Corporate reporting is gaining popularity.
 It is coming out of the domain of specialized journals
into daily newspapers.
 It has impact on all stakeholders; so companies
care.
 Shareholders activism
 Consumer activism
 Factual reporting and commentaries can serve
as “carrot and stick” mode of motivation for
companies.
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 Awareness Campaigns
 Media has greater reach; hence is more
effective.
 Polythene bags issue
 Harmful effluents disposal
 Companies can help media in campaigns
for social good.
 Awards
 Political campaigns

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 Advertisement
 Media can insist on honest advertising
 Printing disclaimers is not enough
 Advertisements are also a way of buying
media’s support (or silence)

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 Ethics in Media
 Must maintain editorial independence.
 Refuse dishonest advertisement.
 Avoid sensationalism
 All reports should be substantiated
 Media also needs CSR standards
 Morals in advertising

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Thank you

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