This document discusses the concept of power shifting from companies to connected customers. It asks to explain how exclusivity is shifting to inclusivity, and how business models are shifting from vertical to more horizontal structures, providing examples for each. It also asks to explain the influential digital subcultures and provide relevant examples.
This document discusses the concept of power shifting from companies to connected customers. It asks to explain how exclusivity is shifting to inclusivity, and how business models are shifting from vertical to more horizontal structures, providing examples for each. It also asks to explain the influential digital subcultures and provide relevant examples.
This document discusses the concept of power shifting from companies to connected customers. It asks to explain how exclusivity is shifting to inclusivity, and how business models are shifting from vertical to more horizontal structures, providing examples for each. It also asks to explain the influential digital subcultures and provide relevant examples.