2.

Identify Stakeholder
• People or entities
• Involved in project
• Interests in project
• Influence over project
• Impact by project
• Stakeholder Register
 Types of Stakeholders…

• Part of organization
• Direct involvement/interest/impact
Internal on project activities
• Primary Responsibilities

• Not part of organization

• Indirect involvement/interest/impact
External on project activities
• Secondary Responsibilities
 Stakeholder Analysis…
• Know your purpose.
• Identify the stakeholder.
• Categorize them.
• Identify the power of stakeholders.
• Identify the interest level of stakeholders.
• Identify the Influence level of stakeholders.
• Identify the Impact of stakeholders.
• Communication Strategy for stakeholders.
• Responsibility for communication with stakeholders.
• Update stakeholder register in routine.
Stakeholders Analysis…

Influenc
Power
e

Impact Interest
• POWER:degree of authority to which they can help,
achieve or block the desired outcome or project
activities.

• INTEREST: degree of concern they have in or about

desired outcomes or project activities.

• INFLUENCE: degree of possible change they can try to

bring to the desired outcomes or project activities.

• IMPACT: degree of effectiveness they have due to or

to the desired outcomes or project activities.
 1. Power – Interest Grid
HIGH

KEEP SATISFIED MANAGE CLOSELY

P
O
W
E
R

MONITOR KEEP INFORMED

LOW
LOW HIGH
INTEREST
 2. Influence - Impact Grid
HIGH

I KEEP SATISFIED MANAGE CLOSELY

N
F
L
U
E
N
C
E
MONITOR KEEP INFORMED

LOW
LOW HIGH
IMPACT
 Power - Impact Grid Example
*sponsor
HIGH *Legislators
KEEP SATISFIED MANAGE CLOSELY
*Ministry
P Governing Org *Project Director & Team
o
w
e
r
*Competitors *Direct beneficiaries
MONITOR KEEP INFORMED

LOW *Training team *Municipality

LOW HIGH
IMPACT
 3. Expert Judgement
• To ensure comprehensive identification and
listing of stakeholders, judgment and expertise
should be sought from groups or individuals
with specialized training or subject matter
expertise.
• Experts can be engaged through meetings,
reports, meetings, interviews, workshops,
thematic sessions etc.
 Experts include:
• Senior management
• Other units within the organization
• Project managers who have worked on projects in
the same area (directly or through lessons learned)
• Subject matter experts (SMEs) in the business or
project area
• Industry groups and consultants;
• Professional and technical associations, regulatory
bodies, and nongovernmental organizations (NGOs).
 Stakeholder Engagement Assessment Matrix
• The engagement level of the stakeholders can be classified as
follows:

• Unaware. Unaware of project and potential impacts.

• Resistant. Aware of project and potential impacts and resistant
to change.
• Neutral. Aware of project yet neither supportive nor resistant.
• Supportive. Aware of project and potential impacts and
supportive to change.
• Leading. Aware of project and potential impacts and actively
engaged in ensuring the project is a success.
 Stakeholder Engagement Assessment Matrix

Stakeholder Unaware Resistant Neutral Supportive Leading

Stakeholder 1 C D
Stakeholder 2 C D
Stakeholder 3 DC

C --- Current Engagement

D --- Desired Engagement

• Stakeholders with C should be tried to be in Supportive column.
• Stakeholder 3 is currently at the desired engagement level.
• Stakeholder 1 & 2 needs to be communicated effectively
to move them to desired level of engagement.
 Stakeholder Management Plan

• The stakeholder management plan is a

component of the project management plan
and
• identifies the management strategies required
to effectively engage stakeholders.
• The stakeholder management plan can be
formal or informal, highly detailed or broadly
framed, based on the needs of the project.
 Stakeholder Management Plan elements

• Desired and current engagement levels of key stakeholders

• Scope and impact of change to stakeholders;
• Identified interrelationships and potential overlap between stakeholders
• Stakeholder communication requirements for the current project phase
• Information to be distributed to stakeholders, including language, format,
content, and level of detail
• Reason for the distribution of that information and the expected impact to
stakeholder engagement
• Time frame and frequency for the distribution of required information to
stakeholders
• Method for updating and refining the stakeholder management plan as the
project progresses and develops.
Make a project stakeholder management
plan.
• Project A: Clean water will be provided to 12 villages
of Mithi with 2 filtration plant for each village.
• Project B: Polio vaccination for all children up to 5
years from 15 villages of Warsak, Mohmand Agency,
FATA.
• Project C: For 10 schools at Astor, GB, total of 8 toilets
will be build for each school.
• Project D: For 200 graduate students at Vehari,
Punjab, 15 training sessions will be conducted on
career counseling.
• Project E: For 150 domestic violence victim women
will be given poultry stock to start their own small
scale business in Khuzdar, Balochistan.