The 5 V’s of

Big Data
 It started in the year 2001 with
3 V’s, namely Volume,
Velocity, and Variety. Then
HISTORY Veracity got added, making it
4 V’s. Then Value got added,
making it 5 V’s. Later came
8Vs, 10Vs, etc.
 • It refers to the size of Big Data.
• Data can be considered Big Data
1) Volume or not, is based on the volume.
• The rapidly increasing volume of
data is due to cloud-computing
traffic, IoT, mobile traffic, etc.
 • It refers to the speed at which
the data is getting accumulated.
• This is mainly due to IoTs,
mobile data, social media etc.
2) Velocity
 It refers to Structured, Semi-
structured and Unstructured data
3) Variety due to different sources of data
generated either by humans or by
machines.
• Structured data: It’s the traditional data that is organized and conforms to the formal
structure of data. This data can be stored in a relational database.
Example: Bank statement containing date, time, amount, etc.

• Semi-structured data: It’s semi-organized data. It doesn’t conform to the formal

structure of data.
Examples: Log files, JSON files, Sensor data, CSV files, etc.

• Unstructured data: It’s not organized data and doesn’t fit into the rows and
columns structure of a relational database.
Examples: Text files, Emails, images, videos, voicemails, audio files, etc.
 • It refers to the assurance of
quality/integrity/credibility/accuracy
of the data.
4) Veracity • Since the data is collected from
multiple sources, we need to check the
data for accuracy before using it for
business insights.
 • Just because we collected lots
of Data, it’s of no value unless
we garner some insights out of
it.
5) Value • Value refers to how useful the
data is in decision-making.
• We need to extract the value
of Big Data using proper
analytics.
 • Just because we collected lots
of Data, it’s of no value unless
we garner some insights out of
it.
5) Value • Value refers to how useful the
data is in decision-making.
• We need to extract the value
of Big Data using proper
analytics.
THANK YOU