How to use this Template

● Make a copy of this Google Slide deck (Google Drive Directions).

● We have provided these slides as a guide to ensure that you submit all the required components to successfully
complete your project.
● When presenting your project, please only think of this as a guide. We encouraged you to use creative freedom
when making changes as long as the required information is present.
● Don’t forget to delete this before you submit your project.
[Title]
[Subtitle]

Product Owner: [Your Name]

© 2019 Udacity. All rights reserved.

Background
Why Are We Here?

• [Use these bullet points to outline the basic idea. No detail yet, those will
come later. This slide is just a tease of what’s to come]

[Tagline for your app or idea]

© 2019 Udacity. All rights reserved. 3

Business Case

9
© 201 Udacity. All rights reserved.
Initial Focus
Where are we starting?

• [Use this area to highlight your focus. Why did you choose this focus? It can
be as simple as “this was assigned to me by my boss” or “this matches the
company goals.]
• [Clearly articulate what the pain is,
Included specific metrics to back up your claim,
Included potential cause(s),
Included a call to action that would resonate with stakeholders.]

© 2019 Udacity. All rights reserved. 5

Opportunity
What’s the problem?
• [Tell me about the problem. What’s the issue that causing you to look into a
new product? Is there a company goal? Is there competitive pressure?
What’s the scope of the problem that you’re trying to solve? Give some
details as to how big or small this problem is from a market perspective]
• [Use links and sources where possible. This doesn’t need to be
comprehensively footnoted, but quotes and numbers are always more
believable when the source is mentioned]
• Provide at least two stats from your research to support your claim. Total
Addressable market is one, others could be competitor revenue, market
saturation, market population or others].

© 2019 Udacity. All rights reserved. 6

Proposal
What’s Our Solution?

• [State what you want to built. Give brief details at a high level on
functionality, just enough for readers to understand the proposal]

© 2019 Udacity. All rights reserved. 7

Return On Investment
What can we do?
• [What do you think this will cost? What do you think this will produce in
terms of revenue or cost savings? What is the return on investment? You
don’t need to provide an extremely detailed business case here, that’s
usually provided as supporting material. This slide should be just enough
for readers to understand the ROI and where it’s coming from.]
• [Note that the level of detail should be tailored to the audience. Some folks
will like a detailed business case, others will like high level notes. In this
example we’re using high level notes only but this may not always be the
case]

© 2019 Udacity. All rights reserved. 8

Measurement
How will we know if we’re successful?

• [How will you measure success of your idea? What is the goal for the first
year?]

© 2019 Udacity. All rights reserved. 9

Competitors

9
© 201 Udacity. All rights reserved.
 [Competitor 1]
E.G. []

• [What does this competitor do? What features do they have? Are they seeing
good market penetration? Any stats you can give on revenue?]
• [For the competitor give a brief overview of at least 4 features. Provide enough
so that the audience can understand their offering.]

© 2019 Udacity. All rights reserved. 11

 [Competitor 2] (Optional)
E.G. []

• [What does this competitor do? What features do they have? Are they seeing
good market penetration? Any stats you can give on revenue?]
• [For the competitor give a brief overview of at least 4 features. Provide enough
so that the audience can understand their offering.]

© 2019 Udacity. All rights reserved. 12

Our Advantages
Why are we better?

• [Answer the question “why us?” Why should buyers choose your product
and not that of the competitors you just mentioned? Ideally, the answer is
not “we’re cheaper” since that’s a supply chain strategy and not a product
one. You need clear differentiators that are hard for the competition to
match]

© 2019 Udacity. All rights reserved. 13

Roadmap and Vision

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© 201 Udacity. All rights reserved.
Roadmap Pillars
Where do we go from here?

• [What is your vision? What’s the big picture, bold statement of where you
want this to go?]
• [What are the two or three big themes that your roadmap will follow from
here? No more than 3 themes. Anything else and your roadmap becomes
diluted]

© 2019 Udacity. All rights reserved. 15

[Theme 1]
[Subtitle]

• Provide two or three features that you want to develop for this theme along
with a brief explanation on each.
• The features under the theme should be related.

© 2019 Udacity. All rights reserved. 16

[Theme 2]
[Subtitle]

• Provide two or three features that you want to develop for this theme along
with a brief explanation on each.
• The features under the theme should be related.

© 2019 Udacity. All rights reserved. 17

[Theme 3]
[Subtitle]

• Provide two or three features that you want to develop for this theme along
with a brief explanation on each.
• The features under the theme should be related.

© 2019 Udacity. All rights reserved. 18

Where do we go from here?
Widening the scope

• [Assuming you execute on your roadmap, what’s next for your product?
What are some ambitious goals you think this product can achieve?]

© 2019 Udacity. All rights reserved. 19