The Romanian Ministry Of Education

“Petru Rares” National College, Suceava

 

The Rise And Fall Of Victoria’s Secret

Coordinative teacher,
Butnaru Camelia Candidate,
Munteanu Paula-Sanziana
2023 XII-A
Page Of Contents
• Motivation…………………………………………………………………………………….1
• 
• 1.Short History...……………………………………………………………………………...2
• 
• 2.The Rise…………………………………………………………………………………….5
• 2.1 Golden Era…………………………………………………………………………......5
• 2.2 Icons……………………………………………………………………………………6
• 
• 3.The Fall…………………………………………………………………………………......7
• 3.1 The life of a model………………………………………………….………………....8
• 3.2 The industry……………………………………………………………………….......8
• 
• Conclusion………………………………………………………………………………….9
• 
• References…………………………………………………………………………...…..…11
Motivation
• Victoria's Secret is an American lingerie,
clothing, and beauty retailer known for high
visibility marketing and branding, starting with a
popular catalog and followed by an
annual fashion show with supermodels dubbed
Angels.
• By writing this research paper I would like to
address a few problems concerning this industry,
in hopes of raising awareness on a higher level.
• Some of these issues include:
harsh diets that models must follow
constant comparison between them
lack of personal life and full disclosure in terms
of their privacy norms
 extremely high standards that must be reached.
Short History
• Victoria's Secret was founded by Roy
Raymond, and his wife, Gaye Raymond,
on June 12, 1977.
• The first store was opened in the Stanford
Shopping Center in Palo Alto, California.
• The first Victoria's Secret Fashion Show,
held in 1995 in New York, became a
mainstay for the company's image for the
next 23 years.
• By 2006 the Victoria's Secret Beauty
division had reported sales of nearly US$1
billion.
• The international expansion of Victoria's
Secret stores began in 2008.
The Rise.Icons
Gisele Bündchen Stephanie Seymour Adriana Lima
The Problems Of The Industry
Victoria’s Secret has long been
criticized for a lack of diversity
and objectification of women in
its advertisements and on the
runway of its now-canceled
annual fashion show. A new
report found that the work
environment, from the top
down, was misogynistic and rife
with sexual harassment and
bullying.

As a result,sales have dropped

considerably and public
opinions started to get more
negative.
Conclusion
• Rebranding from a muddled past is a long
journey that requires consistent and
authentic messaging supported by real
action.
• Victoria’s Secret has come a long way
since, with swimwear and intimates lines
that feature an expanded size range;
bringing on trans, plus-sized, and Black
models; and extending its styles.
• Having said all this, all I can hope is that
I’ve raised awareness about the fact that
appearences can and often are misleading,
and that not everything we see is true. Just
because the face of a brand presents itself
a certain way, it does not mean that there
is nothing more to it.
References:
Internet sources:
• https://english.elpais.com/society/2022-07-02/a-dictatorship-of-perfection-and-misogyny-a-look-
into-victorias-secrets-angels-and-demons.html
• https://www.teenvogue.com/gallery/victorias-secret-models-icons-tyra-banks-heidi-klum-gisele