B2C E-COMMERCE

Most popular business-to-consumer (B2C) e-commerce

models in Brazil in 2021
Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021
Main B2C e-commerce models in Brazil 2021

60%

50% 48.7%

42.3%

40%
36.5%
Share of respondents

30%

20.5%
20%

10%

0%
D2C B2B2C B2B Planning to enter e-commerce

Note(s): Brazil; May 2021*; 156 industry businesspeople

Further information regarding this statistic can be found on page 8.
2 Source(s): Various sources (Híbrido); ecommercebrasil.com.br; ID 1188504
Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021
Main B2C e-commerce models in Brazil 2021

60% Your Headline

Your Notes:

50% 48.7%

42.3%

40%
36.5%
Share of respondents

30%

20.5%
20%

10%

0%
D2C B2B2C B2B Planning to enter e-commerce

Note(s): Brazil; May 2021*; 156 industry businesspeople

Further information regarding this statistic can be found on page 8.
3 Source(s): Various sources (Híbrido); ecommercebrasil.com.br; ID 1188504
Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021
Main B2C e-commerce models in Brazil 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60%

D2C 48.7%

B2B2C 42.3%

B2B 36.5%

Planning to enter e-commerce 20.5%

Note(s): Brazil; May 2021*; 156 industry businesspeople

Further information regarding this statistic can be found on page 8.
4 Source(s): Various sources (Híbrido); ecommercebrasil.com.br; ID 1188504
Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021
Main B2C e-commerce models in Brazil 2021

Share of respondents Your Headline

Your Notes:
0% 10% 20% 30% 40% 50% 60%

D2C 48.7%

B2B2C 42.3%

B2B 36.5%

Planning to enter e-commerce 20.5%

Note(s): Brazil; May 2021*; 156 industry businesspeople

Further information regarding this statistic can be found on page 8.
5 Source(s): Various sources (Híbrido); ecommercebrasil.com.br; ID 1188504
Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021
Main B2C e-commerce models in Brazil 2021

55%

50% 48.7%

45%
42.3%

40%
Share of respondents

36.5%

35%

30%

25%
20.5%
20%

15%
D2C B2B2C B2B Planning to enter e-commerce

Note(s): Brazil; May 2021*; 156 industry businesspeople

Further information regarding this statistic can be found on page 8.
6 Source(s): Various sources (Híbrido); ecommercebrasil.com.br; ID 1188504
Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021
Main B2C e-commerce models in Brazil 2021

55% Your Headline

Your Notes:

50% 48.7%

45%
42.3%

40%
Share of respondents

36.5%

35%

30%

25%
20.5%
20%

15%
D2C B2B2C B2B Planning to enter e-commerce

Note(s): Brazil; May 2021*; 156 industry businesspeople

Further information regarding this statistic can be found on page 8.
7 Source(s): Various sources (Híbrido); ecommercebrasil.com.br; ID 1188504
Most popular business-to-consumer (B2C) e-commerce models in Brazil in 2021
Main B2C e-commerce models in Brazil 2021

Description
Source and methodology information
Direct-to-consumer (D2C) is the most popular business model among e-commerce businesspeople in Brazil.
Source(s) Various sources (Híbrido); ecommercebrasil.com.br According to a May 2021 survey, almost half of the industry executives interviewed (48.7 percent) said their
company sold products to final consumers through an online store, without intermediaries. The second main
Conducted by Various sources (Híbrido); ecommercebrasil.com.br sales channel was B2B2C – i.e. selling products to the final consumer through marketplaces – with 42.3 percent
of respondents. Traditional B2B, where manufacturing businesses sell to distributors or retailers before
Survey period May 2021* reaching final consumers, was used by 36.5 percent of respondents.

Region(s) Brazil

Number of respondents 156 industry businesspeople

Age group n.a.

Special characteristics n.a.

Published by Various sources (Híbrido)

Publication date May 2021

Original source Relatório: Desafio da Indústria no Ecommerce, page 8

Website URL visit the website

Notes: * The source does not provide the exact date of data collection. The date of
survey given is the month of publication. Multiple answers were possible.