E-commerce in Mexico

E-COMMERCE IN MEXICO

Table of Contents
 Table of Contents

01 Overview
E-commerce sales in Latin America 2020-2024, by country 02
Latin America & the Caribbean: e-commerce market share 2020-2021, by country 03
Latin America: e-commerce share of retail sales 2020, by country 04
Mexico: e-commerce market value 2015-2019 05
Mexico: retail e-commerce sales 2019-2023 06
Mexico: retail e-commerce sales growth 2018-2025 07

02 Segments
Mexico: number of online shoppers 2020, by category 09
Mexico: most popular products bought online 2019 10
Mexico: products most interesting to buy online during & after COVID-19 11
Mexico: main service categories purchased online during COVID-19 12
Mexico: change in travel website visits during COVID-19 2020 13
 Table of Contents

03 Companies
Mexico: leading e-retailers 2019 15
Mexico: leading e-retailers 2019, by sales revenue 16
Most-visited e-commerce sites in Mexico 2020 17
Amazon Mexico key figures 2020 18
MercadoLibre's quarterly net revenue in Mexico 2018-2021 19
El Puerto de Liverpool: sales revenue in Mexico 2017-2020 20
Mexico: share of small & medium-sized enterprises selling online 2019-2020 21

04 Consumption
Digital buyer penetration in Mexico 2017-2025 23
Online retail users in Mexico 2017-2025 24
Mexico: share of digital buyers 2020, by gender 25
Mexico: share of digital buyers 2020, by age 26
Mexico: share of consumers who increased online shopping after COVID-19 2020 27
 Table of Contents

Mexico: reasons for buying online during the COVID-19 pandemic 2020 28

05 Mobile commerce
M-commerce retail revenue in Latin America 2020-2024, by country 30
Latin America: changes in e-commerce apps install 2020, by country 31
Mexico: m-commerce retail sales 2017-2022 32
Mexico: weekly share of shopping app installs during COVID-19, by type 33
Mexico: market share of selected mobile payment apps 2019 34

06 E-commerce dates
Mexico: main online shopping events 2019 36
Mexico: Hot Sale key figures 2020 37
Mexico: most purchased categories during Hot Sale 2020 38
Mexico: El Buen Fin online shopping sales 2016-2020 39
Mexico: main product categories bought online during El Buen Fin 2020 40
Table of Contents
E-COMMERCE IN MEXICO

Overview
E-commerce sales revenue in selected countries in Latin America in 2020 and 2024 (in billion U.S.
dollars)
E-commerce sales in Latin America 2020-2024, by country

2020* 2024**

60
56
53

50
Revenue in billion U.S. dollars

40
36

29
30

21
20
14
10 9
10 8 8
6 5

0
Brazil Mexico Argentina Chile Colombia Peru

Note(s):2020; Including desktop and mobile sales

Further information regarding this statistic can be found on page 42.
2 Source(s): Worldpay; ID 804022 Overview
Distribution of the e-commerce market in Latin America and the Caribbean in 2020 and 2021, by
country
Latin America & the Caribbean: e-commerce market share 2020-2021, by country

Share of e-commerce market

2021 2020

0% 5% 10% 15% 20% 25% 30% 35%

31.24%
Brazil 32.08%
27.78%
Mexico 28.42%
8.95%
Argentina 8.37%
8.58%
Chile 8.42%
8.43%
Colombia 8.37%
4.91%
Peru 4.65%
1.78%
Costa Rica 1.72%
1.48%
Dominican Republic 1.5%
1.48%
Ecuador 1.45%
0.87%
Uruguay 0.85%
0.79%
Panama 0.72%
0.7%
Paraguay 0.62%
0.66%
El Salvador 0.61%
0.58%
Guatemala 0.52%

Note(s):July 2021; forecasts adjusted for the impact of COVID-19

Further information regarding this statistic can be found on page 43.
3 Source(s): Statista Digital Market Outlook; Statista; ID 256166 Overview
E-commerce share of total retail sales in selected countries in Latin America in 2020
Latin America: e-commerce share of retail sales 2020, by country

Percentage of e-commerce sales

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

Panama 8.03%

Brazil 7.84%

Argentina 6.73%

Colombia 6.15%

Paraguay 4.97%

Mexico 4.57%

Dominican Republic 4.21%

Chile 3.7%

El Salvador 3.03%

Guatemala 2.86%

Honduras 2.42%

Peru 1.86%

Bolivia 0.94%

Note(s): LAC; as of April 2020

Further information regarding this statistic can be found on page 44.
4 Source(s): Euromonitor; CAF - Banco de Desarrollo de América Latina; Telecom Advisory Services; ID 1178169 Overview
Value of the e-commerce market in Mexico from 2015 to 2019 (in billion U.S. dollars)
Mexico: e-commerce market value 2015-2019

16
14.5

14

12
11
Value in billion U.S. dollars

10 9.2

7.9
8
6.8

0
2015 2016 2017 2018 2019

Note(s): Mexico; 2015 to 2019

Further information regarding this statistic can be found on page 45.
5 Source(s): Trendex North America; ID 1053413 Overview
Retail e-commerce sales in Mexico from 2019 to 2023 (in billion U.S. dollars)
Mexico: retail e-commerce sales 2019-2023

35

30.38
30 28.93
27.04

24.36
25
Sales in billion U.S. dollars

20.64
20

15

10

0
2019 2020* 2021 2022 2023

Note(s):2019
Further information regarding this statistic can be found on page 46.
6 Source(s): eMarketer; MercadoLibre; ID 1060403 Overview
Annual retail e-commerce sales growth in Mexico from 2018 to 2025
Mexico: retail e-commerce sales growth 2018-2025

50%
45.4%
45%

40%
34.5%
35% 31.9%
Year-on-year growth rate

30%

25%

20%

15% 12.8%

10% 7.3%
4.1%
5% 2.3%
1.4%

0%
2018 2019 2020* 2021* 2022* 2023* 2024* 2025*

Note(s):2018 and 2019; * Forecast adjusted for the impact of COVID-19

Further information regarding this statistic can be found on page 47.
7 Source(s): Statista Digital Market Outlook; ID 261368 Overview
E-COMMERCE IN MEXICO

Segments
Number of online shoppers buying products and services from selected categories in Mexico in 3rd
quarter 2020
Mexico: number of online shoppers 2020, by category

Number of online shoppers

0 2 4 6 8 10 12 14 16 18 20

Taxi 17.8

Payment of services 14.2

Clothing & accessories 11.5

Food 11.3

Electronics 9.9

Groceries 4.8

Books & magazines 3.9

Traveling 2.7

Entertainment 2

Note(s):Q3 2020
Further information regarding this statistic can be found on page 48.
9 Source(s): CIU; ID 730345 Segments
Most popular types of products bought online in Mexico in 2019
Mexico: most popular products bought online 2019

Share of internet users

0% 10% 20% 30% 40% 50% 60% 70%

Goods for personal use* 62.6%

Reservations and tickets 43.5%

Mobile phones and accessories 28.6%

Household items 26%

Electronic devices 23.4%

Software 23.1%

Food & beverage 21.9%

Music and video 18.4%

Books 15.3%

Vehicles or spare parts 12.3%

Computers, laptops and tablets 5.9%

Others 6%

Note(s): Mexico; As of July 2019; Preliminary figures; Among internet users who have made purchases online
Further information regarding this statistic can be found on page 49.
10 Source(s): INEGI; ID 732723 Segments
Products that were most interesting to purchase online during and after the coronavirus (COVID-
19) pandemic in Mexico between April and June 2020
Mexico: products most interesting to buy online during & after COVID-19

Share of respondents

After the pandemic During the pandemic

0% 10% 20% 30% 40% 50% 60% 70%

29%
Food (Frozen, canned, fruits, vegetables) 64%
20%
Medications 43%
41%
Technology 16%
24%
Media and entertainment 15%
12%
Health and wellness (e.g. physical, spiritual, psychological) 14%
22%
Beauty and personal care 11%
10%
Beverages (alcoholic and non-alcoholic) 10%
9%
Pets 10%
13%
Children and babies 8%
29%
Fashion and accessories 7%
11%
Sports 4%
14%
Furniture and home decor 3%

Note(s): Mexico; April 8 to June 25, 2020; 18 years and older; 916*
Further information regarding this statistic can be found on page 50.
11 Source(s): Asociación Mexicana de Venta Online; Netquest; ID 1176854 Segments
Most popular service categories purchased during the coronavirus (COVID-19) pandemic in Mexico
in 2020
Mexico: main service categories purchased online during COVID-19

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80%

Online banking 70%

Payment of services ( Phone, water, electricity, pay TV) 51%

Food delivery 45%

Taxi 37%

Purchase or rental of videos/movies 30%

Note(s): Mexico; March 13 to May 14, 2020; 13-70 years; 1,200 respondents; Among internet users that purchased something in the last six months
Further information regarding this statistic can be found on page 51.
12 Source(s): Kantar; Televisa ; IAB México; ID 948346 Segments
Change in visits to travel, tourism and hospitality online services during the COVID-19 outbreak in
Mexico from February to December 2020
Mexico: change in travel website visits during COVID-19 2020

80%

60%

40%
Percentage change

20%

0%

-20%

-40%

-60%

-80%
ee 1
ee 0

ee 2
ee 3
ee 4
ee 5
ee 6
ee 7
ee 8
ee 9
ee 0
ee 1
ee 2
ee 3
ee 4
ee 5
ee 6
ee 7
ee 8
ee 9
ee 0
ee 1
ee 2
ee 3
ee 4
ee 5
ee 6
ee 7
ee 8
ee 9
ee 0
ee 1
ee 2
ee 3
ee 4
ee 5
ee 6
ee 7
ee 8
ee 9
ee 0
ee 1
ee 2
53
ee 9

W k1
W k1

W k1
W k1
W k1
W k1
W k1
W k1
W k1
W k1
W k2
W k2
W k2
W k2
W k2
W k2
W k2
W k2
W k2
W k2
W k3
W k3
W k3
W k3
W k3
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W k3
W k3
W k4
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W k4
W k4
W k4
W k4
W k4
W k4
W k4
W k5
W k5
W k5
W ek

k
e
W

Note(s):February 17 to December 28, 2020; Percentage change vs. week 8

Further information regarding this statistic can be found on page 52.
13 Source(s): Netrica; GfK; Asociación Mexicana de Venta Online; Statista; ID 1118242 Segments
E-COMMERCE IN MEXICO

Companies
Leading e-retailers in Mexico in 2019, by market share
Mexico: leading e-retailers 2019

16%

14% 13.4%

12% 11.4%
Sales market share

10%

8%

6%
4.7%
3.7%
4% 3.4%

2%

0%
Amazon MercadoLibre Grupo Coppel Walmart Mexico (Walmex) Liverpool

Note(s): Mexico; 2019

Further information regarding this statistic can be found on page 53.
15 Source(s): Euromonitor; El CEO; ID 742821 Companies
Leading B2C e-commerce companies in Mexico in 2019, by sales revenue (in million U.S. dollars)
Mexico: leading e-retailers 2019, by sales revenue

1,200
1,130

1,000
Sales revenue in million U.S dollars

800

600

390
400
295

200

0
Amazon Liverpool Walmart

Note(s): North America, Mexico; 2019; Only e-retailers with first-party sales
Further information regarding this statistic can be found on page 54.
16 Source(s): ecommerceDB.com; ID 822215 Companies
Most popular e-commerce websites in Mexico as of July 2020, based on number of monthly visits
(in millions)
Most-visited e-commerce sites in Mexico 2020

Number of visits in millions

0 20 40 60 80 100 120

Mercado Libre (mercadolibre.com.mx) 106.5

Amazon (amazon.com.mx) 47.5

Coppel (coppel.com) 22.5

Walmart (walmart.com.mx) 20

Liverpool (liverpool.com.mx) 15.5

Amazon (amazon.com) 14.5

Mercado Libre (mercadolibre.com) 7.5

Ebay (ebay.com) 7.5

AliExpress (aliexpress.com) 7.5

El Palacio de Hierro (elpalaciodehierro.com) 6

Note(s):July 2020; total visits and engagement

Further information regarding this statistic can be found on page 55.
17 Source(s): EBANX; SimilarWeb; Statista estimates; ID 434042 Companies
Key figures on Amazon in Mexico as of October 2020
Amazon Mexico key figures 2020

Indicator Value
Launch year 2015
Number of users (in millions)* 50
Amazon Prime monthly price (in U.S. dollars) 4.6
Number of cities served per day* 25
Size of the Amazon's MEX3 distribution center (in 1,000 square meters)* 100

Note(s): Mexico; October 2020

Further information regarding this statistic can be found on page 56.
18 Source(s): Reuters; La Razón; Milenio; Amazon UK Services Ltd.; Statista; ID 1185082 Companies
Net revenue generated by MercadoLibre, Inc. in Mexico from 1st quarter 2018 to 2nd quarter 2021
(in million U.S. dollars)
MercadoLibre's quarterly net revenue in Mexico 2018-2021

300

258.08
250
230.5
Net revenue in million U.S. dollars

204.09
200

150.38
150
125.95

94.75
100 84.8
71.4
64.4
54.56
45.5
50
29
17.1 17.5

0
Q1 '18 Q2 '18 Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21

Note(s):Q1 2018 to Q2 2021

Further information regarding this statistic can be found on page 57.
19 Source(s): MercadoLibre; ID 1088243 Companies
Net revenue generated by the digital segment of El Puerto de Liverpool in Mexico from 2017 to
2020 (in billion Mexican pesos)
El Puerto de Liverpool: sales revenue in Mexico 2017-2020

25

20 19.19
Net revenue in billion Mexican pesos

15

10

6.03
4.92
5
3.55

0
2017 2018 2019 2020*

Note(s): Mexico; 2017 to 2020

Further information regarding this statistic can be found on page 58.
20 Source(s): Liverpool; Statista; ID 1128575 Companies
Share of small and medium-sized enterprises (SMEs) selling online in Mexico in 2019 and 2020
Mexico: share of small & medium-sized enterprises selling online 2019-2020

Selling online Not selling online

100%

90%

35.8%
80%

70%
67%
Share of respondents

60%

50%

40%

64.2%
30%

20%
33%
10%

0%
2019* 2020

Note(s): Mexico; 2019 and 2020**; 377 SMEs***

Further information regarding this statistic can be found on page 59.
21 Source(s): GS1; Asociación Mexicana de Venta Online; Statista; ID 1135131 Companies
E-COMMERCE IN MEXICO

Consumption
Digital buyer penetration in Mexico from 2017 to 2025
Digital buyer penetration in Mexico 2017-2025

60%
57.6%

55%
55%
52.5%

48.7%
Share of population in percent

50%

44.2%
45%

39.3%
40%
36.5%

35% 32.8%

29.7%
30%

25%
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Mexico; 2020

Further information regarding this statistic can be found on page 60.
23 Source(s): Statista; ID 252405 Consumption
Number of e-commerce users in Mexico from 2017 to 2025 (in millions)
Online retail users in Mexico 2017-2025

90

80 77.9

73.7
69.7
Number of users in millions

70
64

60 57.5

50.7
50 46.6

41.4

40 37.1

30
2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Mexico; 2020

Further information regarding this statistic can be found on page 61.
24 Source(s): Statista; ID 251662 Consumption
Distribution of online shopping users in Mexico in 2020, by gender
Mexico: share of digital buyers 2020, by gender

Female 48%
Male 52%

Note(s):January to December 2020; 15 years and older

Further information regarding this statistic can be found on page 62.
25 Source(s): Asociación Mexicana de Venta Online; Netrica; ID 730327 Consumption
Distribution of online shopping users in Mexico in 2020, by age group
Mexico: share of digital buyers 2020, by age

35%

31%
30%

25% 24%
Share of online shoppers

21%
20%

15%
15%

10% 9%

5%

0%
15-24 25-34 35-44 45-54 55+

Note(s):January to December 2020; 15 years and older

Further information regarding this statistic can be found on page 63.
26 Source(s): Asociación Mexicana de Venta Online; Netrica; ID 730334 Consumption
Share of consumers who spent more time either searching or buying products online after the
COVID-19 outbreak in Mexico as of June 2020
Mexico: share of consumers who increased online shopping after COVID-19 2020

45%

39%
40%

35%
35%

30%
Share of respondents

25%

20%

15%

10%

5%

0%
Spent more time searching for products online Spent more time buying products online

Note(s):June 2020; 600 internet users

Further information regarding this statistic can be found on page 64.
27 Source(s): Facebook; Grupo Imagen; Bridge Research; ID 1135008 Consumption
Reasons for buying online during the coronavirus pandemic in Mexico in April 2020
Mexico: reasons for buying online during the COVID-19 pandemic 2020

Share of respondents
0% 10% 20% 30% 40% 50% 60%

I did not want to go out due to the COVID-19 pandemic 55%

I wanted to avoid crowds in physical stores 48%

I found more special offers and discounts online than at physical stores 35%

I needed to get my orders delivered 34%

I was able to compare prices and variety of items before I made the purchase 31%

I found products that were not available in physical stores 30%

I was able to pay in several ways 27%

My orders' delivery was very quick and easy 26%

I needed to do my shopping from where I was 25%

I needed to save time 20%

I was able to see a detailed description of the products 20%

I was able to see reviews from other buyers 18%

I found products that were not up for sale in Mexico 11%

Note(s):April 8 to 16, 2020; 303 respondents; Only among 100 consumers who bought online
Further information regarding this statistic can be found on page 65.
28 Source(s): Asociación Mexicana de Venta Online; Netquest; ID 1115164 Consumption
E-COMMERCE IN MEXICO

Mobile commerce
Mobile commerce sales revenue in selected countries in Latin America in 2020 and 2024 (in billion
U.S. dollars)
M-commerce retail revenue in Latin America 2020-2024, by country

2020* 2024**

40

35 34
33

30
Revenue in billion U.S. dollars

25

20 18
15
15 13

10
6 6
5
5 4
3
2 2

0
Brazil Mexico Argentina Colombia Chile Peru

Note(s):2020
Further information regarding this statistic can be found on page 66.
30 Source(s): Worldpay; ID 734597 Mobile commerce
Changes in e-commerce app installation in selected countries in Latin America between January
and May 2020
Latin America: changes in e-commerce apps install 2020, by country

Year-over-year change
-40% -20% 0% 20% 40% 60% 80% 100% 120%

Brazil 99.3%

Chile 58.5%

Peru 29.4%

Colombia 19.4%

Uruguay 16%

Mexico 13.5%

Argentina -10.4%

Venezuela -22.2%

Note(s):January to May 2020; YoY growth is Year to date (YTD)

Further information regarding this statistic can be found on page 67.
31 Source(s): Apptopia; ID 1136503 Mobile commerce
Mobile retail e-commerce sales in Mexico from 2017 to 2022 (in billion U.S. dollars)
Mexico: m-commerce retail sales 2017-2022

3.5

2.95
3.0
2.63

2.5 2.33
Sales in billion U.S. dollars

2.03
2.0
1.76

1.43
1.5

1.0

0.5

0.0
2017 2018* 2019 2020 2021 2022

Note(s):2017
Further information regarding this statistic can be found on page 68.
32 Source(s): eMarketer; EPA Digital; ID 995270 Mobile commerce
Weekly percentage of shopping app installs in Mexico during the coronavirus (COVID-19) outbreak
from February to June 2020, by install type
Mexico: weekly share of shopping app installs during COVID-19, by type

Organic Non-organic

8.5%

8.0%

7.5%

7.0%
Share of installs

6.5%

6.0%

5.5%

5.0%

4.5%

4.0%

3.5%
Feb 25- Mar 3-9 Mar 10-16Mar 17-23Mar 24-30 Mar 31- Apr 7-13 Apr 14-20 Apr 21-27 Apr 28- May 5-11 May 12- May 19- May 26- June 2-8 June 9-15 June 16-
Mar 2 Apr 6 May 4 18 25 June 1 22

Note(s):February 25 to June 22, 2020

Further information regarding this statistic can be found on page 69.
33 Source(s): AppsFlyer; ID 1172528 Mobile commerce
Market share of selected payment apps used by mobile app users in Mexico as of July 2019
Mexico: market share of selected mobile payment apps 2019

8%

7% 6.8%

6%

5%
Market share

4%

3%

1.9%
2% 1.7%

1%

0.1%
0%
Samsung Pay Paypal Mercado Pago Cashi (from Walmart)

Note(s): Mexico; July 2019; 18 years and older; Based on the percentage of devices that have the app installed on them; includes Android and iOS mobile devices,
Further information regarding this statistic can be found on page 70.
34 Source(s): eMarketer; Ogury; ID 1080574 Mobile commerce
E-COMMERCE IN MEXICO

E-commerce dates
Most relevant shopping events among online buyers in Mexico in 2019
Mexico: main online shopping events 2019

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Christmas 78%

El Buen Fin 72%

Black Friday 68%

Hotsale 68%

Cyber Monday 58%

Mother's Day 53%

Note(s):November 2019; 18 years and older; 1,759 respondents

Further information regarding this statistic can be found on page 71.
36 Source(s): AMIPCI; ID 966799 E-commerce dates
Key figures on Hot Sale in Mexico in 2020
Mexico: Hot Sale key figures 2020

Indicator Value
Number of buyers in millions 12.3
Percentage of new buyers 58
Number of products sold in millions 29.1
Sales revenue in billion Mexican pesos 20.16
Average ticket value in Mexican pesos 1140

Note(s): Mexico; May 23 to June 1, 2020

Further information regarding this statistic can be found on page 72.
37 Source(s): Asociación Mexicana de Venta Online; Xataka México; ID 822032 E-commerce dates
Most popular categories purchased online during Hot Sale in Mexico in 2020
Mexico: most purchased categories during Hot Sale 2020

Share of purchases
0% 5% 10% 15% 20% 25% 30% 35% 40%

Fashion 38%

Electronics 33%

Mobile phones 22%

Home appliances 22%

Beauty & personal care 21%

Note(s): Mexico; May 23 to June 1, 2020

Further information regarding this statistic can be found on page 73.
38 Source(s): Asociación Mexicana de Venta Online; Milenio; ID 1063925 E-commerce dates
Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2020 (in billion
Mexican pesos)
Mexico: El Buen Fin online shopping sales 2016-2020

40
36
35
Sales revenue in billion Mexican pesos

30

25

20

15
10.9
10
6.9

5
2.48
1.73

0
2016 2017 2018 2019 2020

Note(s):2016 to 2020
Further information regarding this statistic can be found on page 74.
Source(s): Ministry of Economic Affairs (Mexico); Asociación Mexicana de Venta Online; Various sources (Centro de Estudios Económicos del Sector Privado (CEESP)); Xataka
39 México; ID 821893 E-commerce dates
Most popular product categories purchased online during El Buen Fin in Mexico in 2020
Mexico: main product categories bought online during El Buen Fin 2020

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Fashion 45%

Electronics 34%

Home appliances 27%

Beauty and personal care 25%

Toys 24%

Note(s):November 2020; 18 years and older; 660 respondents; Among internet users who purchased a product or service online during El Buen Fin
Further information regarding this statistic can be found on page 75.
40 Source(s): Asociación Mexicana de Venta Online; Netquest; Xataka México; ID 945135 E-commerce dates
E-COMMERCE IN MEXICO

References
E-commerce sales revenue in selected countries in Latin America in 2020 and 2024 (in billion U.S.
dollars)
E-commerce sales in Latin America 2020-2024, by country

Description
Source and methodology information
In 2020, Brazil was the leading e-commerce market in Latin America, generating approximately 36 billion U.S.
Source(s) Worldpay dollars. Mexico ranked second with 29 billion dollars. However, according to forecasts, the North American
country is expected to move closer to the first place by 2024. That year, e-commerce sales in Mexico are set to
Conducted by Worldpay
reach 53 billion dollars, about three billion dollars more than predicted for Brazil.
Survey period 2020

Region(s) LAC

Number of respondents n.a.

Age group n.a.

Special characteristics Including desktop and mobile sales

Published by Worldpay

Publication date February 2021

Original source Global Payments Report 2021, pages 53, 59, 63, 67, 91, and 101

Website URL visit the website

Notes: * Estimate. ** Forecast. Figures have been rounded.

Back to statistic

42 References
Distribution of the e-commerce market in Latin America and the Caribbean in 2020 and 2021, by
country
Latin America & the Caribbean: e-commerce market share 2020-2021, by country

Description
Source and methodology information
Brazil was forecast to concentrate almost one-third (32 percent) of the e-commerce market in Latin America and
Source(s) Statista Digital Market Outlook; Statista the Caribbean in 2020. It was followed by Mexico and Argentina with approximately 28.4 percent and 8.4
percent, respectively. According to projections, various economies in the region are expected to increase their
Conducted by Statista Digital Market Outlook; Statista
participation in the market in 2021, with Argentina and Peru experiencing the most notable growth in online sales
Survey period July 2021 .

Region(s) LAC The largest market has a foreign leader
In 2020, Latin America saw its largest e-commerce economy thrive. That year, online shopping in Brazil
Number of respondents n.a. generated over 126 billion Brazilian reals in revenue. This figure was projected to increase by 18 percent in
2021. Competition amongst online retailers for Brazilian shoppers is tight, but Argentina-based Mercado Libre is
Age group n.a.
on the top of its game. In July 2020 alone, this marketplace welcomed over 256 million shoppers to its platform,
Special characteristics forecasts adjusted for the impact of COVID-19 more than twice as much as its closest rival, Americanas.com.

Published by Statista A watershed in Argentine e-commerce
Argentina was projected to outperform both Chile and Colombia in 2021 by increasing its market share to nearly
Publication date July 2021 nine percent. That South American country saw its online shopping revenue boom during the COVID-19
pandemic. In 2020, e-commerce sales surpassed 905 billion Argentinian pesos, a growth of roughly 125 percent
Original source Statista Digital Market Outlook
compared to the previous year. According to another source, which compared results on a global scale, the
Website URL visit the website expansion of Argentina's e-commerce surpassed both Brazil's and Chile's in 2020.

Notes: The e-commerce market includes the sale of physical goods via a digital
channel to a private end user (B2C). This comprises purchases via
desktop computer (including notebooks and laptops) as well as purchases
via mobile devices such as smartphones and tablets. The following are not
included in the [...] For more information visit our Website

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43 References
E-commerce share of total retail sales in selected countries in Latin America in 2020
Latin America: e-commerce share of retail sales 2020, by country

Description
Source and methodology information
As of April 2020, e-commerce sales accounted for over eight percent of all retail sales in Panama , surpassing
Source(s) Euromonitor; CAF - Banco de Desarrollo de América Latina ; Telecom the percentage reached by Brazil, where e-commerce sales represented 7.8 percent of total retail sales.
Advisory Services

Conducted by Euromonitor; CAF - Banco de Desarrollo de América Latina ; Telecom

Advisory Services

Survey period as of April 2020

Region(s) LAC

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CAF - Banco de Desarrollo de América Latina

Publication date April 2020

Original source El estado de la digitalizaciónde América Latina frente a la pandemia del

COVID-19, page 20

Website URL visit the website

Notes: n.a.

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44 References
Value of the e-commerce market in Mexico from 2015 to 2019 (in billion U.S. dollars)
Mexico: e-commerce market value 2015-2019

Description
Source and methodology information
In 2019, the e-commerce market in Mexico was valued at 14.5 billion U.S. dollars, an increase of nearly 32
Source(s) Trendex North America percent compared to the previous year. Furthermore, Amazon was the country's leading e-retailer .
Conducted by Trendex North America

Survey period 2015 to 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Trendex North America

Publication date March 2020

Original source Mexican Apparel Insights, page 3

Website URL visit the website

Notes: Value for 2015 was taken from an earlier publication.

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45 References
Retail e-commerce sales in Mexico from 2019 to 2023 (in billion U.S. dollars)
Mexico: retail e-commerce sales 2019-2023

Description
Source and methodology information
In 2019, retail e-commerce sales in Mexico amounted to approximately 20.6 billion U.S. dollars, and are
Source(s) eMarketer; MercadoLibre projected to grow to 30.4 billion dollars by 2023. Furthemore, according to estimates, e-commerce retail sales in
Latin America will increase by almost 66 percent between 2019 and 2023.
Conducted by eMarketer

Survey period 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by MercadoLibre

Publication date May 2020

Original source Business Overview MercadoLibre 1Q'20, page 10

Website URL visit the website

Notes: * Starting from the indicated year, figures are forecasts.

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46 References
Annual retail e-commerce sales growth in Mexico from 2018 to 2025
Mexico: retail e-commerce sales growth 2018-2025

Description
Source and methodology information
According to the forecast of the Digital Market Outlook, retail e-commerce sales revenue in Mexico was expected
Source(s) Statista Digital Market Outlook to increase by nearly 32 percent in 2019, compared to the previous year. This momentum is largely a result of
the coronavirus pandemic , as many Mexicans turned to online shopping to supply their needs during weeks and
Conducted by Statista Digital Market Outlook
sometimes months of confinement. Following the 2020 e-shopping craze, the return to the "new normal" is
Survey period 2018 and 2019 anticipated to drive retail e-commerce revenue in the North American country to grow by 12.8 percent in 2021.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics * Forecast adjusted for the impact of COVID-19

Published by Statista Digital Market Outlook

Publication date November 2020

Original source Statista Digital Market Outlook

Website URL visit the website

Notes: The eCommerce market encompasses the sale of physical goods via a
digital channel to a private end user (B2C). Incorporated in this definition
are purchases via desktop computer (including notebooks and laptops) as
well as purchases via mobile devices such as smartphones and tablets.
The following a [...] For more information visit our Website

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47 References
Number of online shoppers buying products and services from selected categories in Mexico in 3rd
quarter 2020
Mexico: number of online shoppers 2020, by category

Description
Source and methodology information
In the third quarter of 2020, nearly 18 million e-commerce users in Mexico booked taxi services online.
Source(s) CIU Meanwhile, approximately 14.2 million Mexican online consumers used the internet to pay for services during
that period. Moreover, retail e-commerce sales in Mexico are expected to keep increasing in the near future.
Conducted by CIU

Survey period Q3 2020

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CIU

Publication date November 2020

Original source theciu.com

Website URL visit the website

Notes: n.a.

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48 References
Most popular types of products bought online in Mexico in 2019
Mexico: most popular products bought online 2019

Description
Source and methodology information
In 2019, approximately 62.6 percent of internet users who made a purchase online in Mexico shopped for
Source(s) INEGI personal use goods, and over 43 percent for reservations and tickets. That same year, there were almost 22
million internet users who conducted transactions online in Mexico .
Conducted by INEGI

Survey period As of July 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics Preliminary figures; Among internet users who have made purchases
online

Published by INEGI

Publication date February 2020

Original source inegi.org.mx

Website URL visit the website

Notes: * Including clothing and accessories.

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49 References
Products that were most interesting to purchase online during and after the coronavirus (COVID-
19) pandemic in Mexico between April and June 2020
Mexico: products most interesting to buy online during & after COVID-19

Description
Source and methodology information
According to a series of surveys conducted in Mexico from April to June 2020, 64 percent of participants stated
Source(s) Asociación Mexicana de Venta Online ; Netquest to be interested in buying food online during the COVID-19 pandemic. While staple products generated the most
interest when it comes to internet purchases during the sanitary crisis in the North American country, the interest
Conducted by Asociación Mexicana de Venta Online ; Netquest
towards these products decreases as the state of emergency passes and the situation stabilizes. On the other
Survey period April 8 to June 25, 2020 hand, after months of confinement, categories that aim at entertainment (such as technology, media and
entertainment) or long-term care (such as fashion or personal care) are becoming more relevant among
Region(s) Mexico Mexicans.

Number of respondents 916*

Age group 18 years and older

Special characteristics n.a.

Published by Asociación Mexicana de Venta Online

Publication date July 2020

Original source Reporte 3 - Impacto COVID-19 en Venta Online México, page 20

Website URL visit the website

Notes: * The report includes several studies conducted by the source throughout
the COVID-19 pandemic in Mexico. The number of participants in those
four surveys amounted to a total of 1,227 people. To the questions: "What
are the products you are most interested in buying during the pandemic
on the intern [...] For more information visit our Website

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50 References
Most popular service categories purchased during the coronavirus (COVID-19) pandemic in Mexico
in 2020
Mexico: main service categories purchased online during COVID-19

Description
Source and methodology information
During a 2020 survey, 70 percent of responding internet users from Mexico who had made a purchase online in
Source(s) Kantar; Televisa ; IAB México the six months leading up to the survey said they had made banking transactions online, making this the most
popular service purchased by Mexican online consumers during the COVID-19 pandemic. Furthermore, 51
Conducted by Kantar; Televisa ; IAB México
percent of participants stated having paid public services through the internet, while 45 percent said to have
Survey period March 13 to May 14, 2020 ordered food at home.

Region(s) Mexico

Number of respondents 1,200

Age group 13-70 years

Special characteristics Among internet users that purchased something in the last six months

Published by IAB México

Publication date September 2020

Original source Estudio de consumo de medios y dispositivos entre internautas

mexicanos, page 38

Website URL visit the website

Notes: n.a.

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51 References
Change in visits to travel, tourism and hospitality online services during the COVID-19 outbreak in
Mexico from February to December 2020
Mexico: change in travel website visits during COVID-19 2020

Description
Source and methodology information
Visits to travel sites in Mexico - including travel, tourism, and hospitality online services - plummeted in mid-
Source(s) Netrica; GfK; Asociación Mexicana de Venta Online ; Statista March following the announcement of restrictions in the North American country aimed at controlling the spread
of COVID-19 . Between the end of September and the beginning of October the sector showed a slight recovery,
Conducted by Netrica; GfK; Statista
with visits to these pages slightly rising to fall again in the month of December.
Survey period February 17 to December 28, 2020

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics Percentage change vs. week 8

Published by Asociación Mexicana de Venta Online ; Statista

Publication date January 2021

Original source Estudio de Venta Online 2021 - Versión Pública, page 60

Website URL visit the website

Notes: Includes online accommodation bookings, airlines services, travel

agencies, and land transport services. Values calculated by Statista based
on the data provided by the source.

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52 References
Leading e-retailers in Mexico in 2019, by market share
Mexico: leading e-retailers 2019

Description
Source and methodology information
In 2019, Amazon was the largest e-retailer in Mexico, with a market share of 13.4 percent. Mercado Libre ranked
Source(s) Euromonitor; El CEO second, generating 11.4 percent of the total e-commerce sales revenue in the North American country.
Conducted by Euromonitor

Survey period 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by El CEO

Publication date March 2020

Original source elceo.com

Website URL visit the website

Notes: n.a.

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53 References
Leading B2C e-commerce companies in Mexico in 2019, by sales revenue (in million U.S. dollars)
Mexico: leading e-retailers 2019, by sales revenue

Description
Source and methodology information
In Mexico, the sales revenue of Amazon amounted to more than 1.1 billion U.S dollars in 2019. Liverpool ranked
Source(s) ecommerceDB.com second among B2C e-commerce companies in the North American country with 390 million dollars in sales.
Considering also marketplace platforms, Mercado Libre ranked first in terms of share of unique website visitors
Conducted by ecommerceDB.com
in 2018.
Survey period 2019

Region(s) North America, Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics Only e-retailers with first-party sales

Published by ecommerceDB.com

Publication date April 2020

Original source ecommerceDB.com

Website URL visit the website

Notes: Release date is the date of access.

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54 References
Most popular e-commerce websites in Mexico as of July 2020, based on number of monthly visits
(in millions)
Most-visited e-commerce sites in Mexico 2020

Description
Source and methodology information
In July 2020, Mercado Libre Mexico had an estimated monthly traffic of 106.5 million visits, making it the most
Source(s) EBANX; SimilarWeb; Statista estimates popular e-commerce platform among consumers in the North American country. Meanwhile, its U.S. competitor,
Amazon, ranked second, registering about 47.5 million monthly visits during the same period.
Conducted by EBANX; SimilarWeb; Statista estimates

Survey period July 2020

Region(s) Mexico Mexico’s blooming e-commerce market
Over the last few years, online buying and selling has gained considerable ground in Mexico, so much so that
Number of respondents n.a. the country has positioned itself as the second largest e-commerce market in Latin America . With a rapidly
increasing online buying population , it was deemed that nearly 51 million Mexicans would be shopping on the
Age group n.a.
internet in 2020, a figure that is set to grow by over 45 percent by 2024.
Special characteristics total visits and engagement

Published by Statista
Time for SMEs to go digital
Publication date February 2021 Attentive to the popularity of internet purchasing as well as the success of sellers that have ventured online,
small, and medium-sized businesses are also working on joining the digitalization process. According to a
Original source n.a.
survey, the share of SMEs that reported selling online rose from 33 percent in 2019 to 64 percent a year later.
Website URL visit the website For many of these businesses, the need to strengthen their online sales was underlined during the COVID-19
pandemic. In fact, for 52 percent of those not yet offering this service, starting to sell online was their top short-
Notes: n.a. term priority for addressing the crisis .

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55 References
Key figures on Amazon in Mexico as of October 2020
Amazon Mexico key figures 2020

Description
Source and methodology information
In 2015, Amazon was officially launched in Mexico. By 2019 the online retailer had accumulated more than 50
Source(s) Reuters; La Razón; Milenio; Amazon UK Services Ltd.; Statista million users in the North American country, delivering orders to 25 cities a day. In addition, as of October 2020,
the monthly subscription service to Amazon Prime in Mexico had a cost of approximately 4.6 U.S. dollars.
Conducted by Reuters; La Razón; Milenio

Survey period October 2020

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date October 2020

Original source razon.com.mx

Website URL visit the website

Notes: * Figures as of November 2019. Data retrieved from Milenio .

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56 References
Net revenue generated by MercadoLibre, Inc. in Mexico from 1st quarter 2018 to 2nd quarter 2021
(in million U.S. dollars)
MercadoLibre's quarterly net revenue in Mexico 2018-2021

Description
Source and methodology information
In the second quarter of 2021, MercadoLibre, Inc. generated more than 258 million U.S. dollars in net revenue in
Source(s) MercadoLibre Mexico, up from nearly 230.5 million dollars in the previous quarter. Between 2019 and 2020, Mercado Libre's
net revenues grew by about 109 percent.
Conducted by MercadoLibre

Survey period Q1 2018 to Q2 2021

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by MercadoLibre

Publication date August 2021

Original source Mercado Libre, Inc. Reports Second Quarter 2021 Financial Results, page
11

Website URL visit the website

Notes: Figures other than for Q2 2020 and Q2 2021 were taken from earlier
releases. Values have been rounded.

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57 References
Net revenue generated by the digital segment of El Puerto de Liverpool in Mexico from 2017 to
2020 (in billion Mexican pesos)
El Puerto de Liverpool: sales revenue in Mexico 2017-2020

Description
Source and methodology information
In 2020, the digital segment of El Puerto de Liverpool, which includes all sales operations conducted through the
Source(s) Liverpool; Statista websites www.liverpool.com.mx.and www.suburbia.com.mx, shopping app Liverpool Pocket, as well as
telephone sales, generated a net revenue of approximately 19.2 billion Mexican pesos, up from about six billion
Conducted by Liverpool; Statista
pesos a year earlier.
Survey period 2017 to 2020

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Liverpool

Publication date March 2021

Original source Informe Anual 2020, page 95-96

Website URL visit the website

Notes: * Value was calculated by Statista based on data provided by the source,
according to which the digital segment accounted for 17 percent of that
year's total commercial segment revenues. The digital segment includes
sales operations carried out through the websites
www.liverpool.com.mx.and www.subur [...] For more information visit our
Website

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58 References
Share of small and medium-sized enterprises (SMEs) selling online in Mexico in 2019 and 2020
Mexico: share of small & medium-sized enterprises selling online 2019-2020

Description
Source and methodology information
According to a 2020 survey carried out among small and medium-sized enterprises in Mexico, over 64 percent of
Source(s) GS1; Asociación Mexicana de Venta Online ; Statista participating SMEs stated to sell online, up from 33 percent of businesses surveyed the previous year. Examples
of digital sales channels include social networks, instant messaging apps, and multi-category sites.
Conducted by GS1; Asociación Mexicana de Venta Online ; Statista

Survey period 2019 and 2020**

Region(s) Mexico

Number of respondents 377 SMEs***

Age group n.a.

Special characteristics n.a.

Published by Asociación Mexicana de Venta Online ; Statista

Publication date July 2020

Original source Estudio sobre Venta Online en PyMEs 2020 2da. Edición, page 16

Website URL visit the website

Notes: * Figures were calculated by Statista based on the data provided by the
source. ** The 2020 edition of the survey was carried out from May 18 to
June 6. For 2019, the survey was conducted between August and
September. *** Manufacturing companies registered in GS1 Mexico's
contact list, with a yearly [...] For more information visit our Website

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59 References
Digital buyer penetration in Mexico from 2017 to 2025
Digital buyer penetration in Mexico 2017-2025

Description
Source and methodology information
The graph presents the digital buyer penetration in Mexico in 2017, and provides a forecast until 2025.
Source(s) Statista According to the Digital Market Outlook, e-commerce penetration in Mexico is expected to grow to 57,6 percent
of population in 2025. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential
Conducted by Statista
performance indicators of the most significant areas in the Digital Economy, including various digital goods and
Survey period 2020 services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date November 2020

Original source Digital Market Outlook

Website URL visit the website

Notes: The e-commerce market includes the sale of physical goods via a digital
channel to a private end user (B2C). This comprises purchases via
desktop computer (including notebooks and laptops) as well as purchases
via mobile devices such as smartphones and tablets. The main sales
channels are cross-bran [...] For more information visit our Website

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60 References
Number of e-commerce users in Mexico from 2017 to 2025 (in millions)
Online retail users in Mexico 2017-2025

Description
Source and methodology information
This statistic presents the number of e-commerce users in Mexico in 2017, and provides a forecast until 2025.
Source(s) Statista According to the Digital Market Outlook, the number of e-commerce users in Mexico is expected to grow to 77,9
million in 2025. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential
Conducted by Statista
performance indicators of the most significant areas in the Digital Economy, including various digital goods and
Survey period 2020 services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date November 2020

Original source Digital Market Outlook

Website URL visit the website

Notes: The e-commerce market includes the sale of physical goods via a digital
channel to a private end user (B2C). This comprises purchases via
desktop computer (including notebooks and laptops) as well as purchases
via mobile devices such as smartphones and tablets. The main sales
channels are cross-bran [...] For more information visit our Website

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61 References
Distribution of online shopping users in Mexico in 2020, by gender
Mexico: share of digital buyers 2020, by gender

Description
Source and methodology information
Based on the observation of e-commerce sites in Mexico, it was found that most visits made to these websites
Source(s) Asociación Mexicana de Venta Online ; Netrica during 2020 were made by male users (52 percent). Furthermore, the same study showed that most online
shoppers in the country that year were between the age of 25 and 34 years old.
Conducted by Netrica; Asociación Mexicana de Venta Online

Survey period January to December 2020

Region(s) Mexico

Number of respondents n.a.

Age group 15 years and older

Special characteristics n.a.

Published by Asociación Mexicana de Venta Online

Publication date January 2021

Original source Estudio de Venta Online 2021 - Versión Pública, page 128

Website URL visit the website

Notes: n.a.

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62 References
Distribution of online shopping users in Mexico in 2020, by age group
Mexico: share of digital buyers 2020, by age

Description
Source and methodology information
In 2020, nearly one third (31 percent) of online shoppers in Mexico were between 25 and 34 years old. People
Source(s) Asociación Mexicana de Venta Online ; Netrica aged 55 and older accounted for around nine percent of digital consumers in the North American country.
Conducted by Asociación Mexicana de Venta Online ; Netrica

Survey period January to December 2020

Region(s) Mexico

Number of respondents n.a.

Age group 15 years and older

Special characteristics n.a.

Published by Asociación Mexicana de Venta Online

Publication date January 2021

Original source Estudio de Venta Online 2021 - Versión Pública, page 128

Website URL visit the website

Notes: n.a.

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63 References
Share of consumers who spent more time either searching or buying products online after the
COVID-19 outbreak in Mexico as of June 2020
Mexico: share of consumers who increased online shopping after COVID-19 2020

Description
Source and methodology information
Almost 40 percent of respondents in Mexico spent more time searching for products online after the COVID-19
Source(s) Facebook; Grupo Imagen; Bridge Research lockdown, according to a survey carried out in June 2020. In addition, 35 percent of Mexicans surveyed stated
they spent more time buying products on the internet than they did before the outbreak. According to the same
Conducted by Bridge Research
survey, quality was the main factor influencing the respondents' online shopping decisions . On February 29,
Survey period June 2020 2020 the first two cases of coronavirus (COVID-19) in Mexico were reported. As a result of the outbreak, the
government installed a federal lockdown mandate known as 'Jornada de sana distancia', which was in place
Region(s) Mexico between March 23 and May 20, 2020.

Number of respondents 600 internet users

Age group n.a.

Special characteristics n.a.

Published by Grupo Imagen

Publication date June 2020

Original source dineroenimagen.com

Website URL visit the website

Notes: The source does not provide information on the type of survey or age of
respondents.

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64 References
Reasons for buying online during the coronavirus pandemic in Mexico in April 2020
Mexico: reasons for buying online during the COVID-19 pandemic 2020

Description
Source and methodology information
According to a survey carried out in April 2020, the main reason for Mexican consumers to shop online during
Source(s) Asociación Mexicana de Venta Online ; Netquest the pandemic was the fear of exposure to the coronavirus, mentioned by over half (55 percent) of respondents.
In addition, 48 percent of buyers surveyed said they had purchased over the internet to avoid crowds in physical
Conducted by Asociación Mexicana de Venta Online ; Netquest
stores, most likely also due to the sanitary crisis.
Survey period April 8 to 16, 2020

Region(s) Mexico When shopping, safety comes first
The pandemic forced Mexico’s government to impose various movement restrictions and lockdowns in a bid to
Number of respondents 303 contain the contagion. With cases of COVID-19 on the rise and an increasing number of mortalities, fear of the
invisible enemy remained strong among the Mexican population throughout 2020, to the advantage of the e-
Age group n.a.
commerce industry. During two of the largest online shopping events in the country: Hot Sale in late April and El
Special characteristics Only among 100 consumers who bought online Buen Fin in November, surveys showed that nearly half of respondents shopped on the internet to avoid crowds
and exposure in physical stores.
Published by Asociación Mexicana de Venta Online

Publication date April 2020 E-commerce has gone viral
By offering both safety and variety all from the comfort of home, e-shopping has enchanted millions of Latin
Original source Reporte 2.0 - Impacto COVID-19 en venta online México, page 19
Americans. In Mexico, the share of population buying online jumped from 46 percent in January 2020, just
Website URL visit the website before the coronavirus outbreak, to 60 percent by the end of the year. Similar growth was observed in other
countries within the region, including Brazil, Colombia, and Peru, all surpassing a 50 percent penetration rate
Notes: Original question: "Pensando en los últimos 7 días, ¿cuáles fueron las during this period. Far from being a passing trend, e-commerce is here to stay. During a survey conducted in
razones por las que compraste productos y/o servicios por Internet?" some of the major Latin American economies, at least eight out of ten people who purchased on the web for the
first time during the pandemic stated planning to continue doing so in the future.

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65 References
Mobile commerce sales revenue in selected countries in Latin America in 2020 and 2024 (in billion
U.S. dollars)
M-commerce retail revenue in Latin America 2020-2024, by country

Description
Source and methodology information
The source estimates m-commerce sales generated 18 billion U.S. dollars in revenue in Brazil throughout 2020.
Source(s) Worldpay This amount was forecast to increase by almost 89 percent and reach 34 billion dollars by 2024. Concurrently,
the mobile commerce sales revenue in Peru was projected to grow from two billion dollars in 2020 to four billion
Conducted by Worldpay
dollars by 2024.
Survey period 2020

Region(s) LAC

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Worldpay

Publication date February 2021

Original source Global Payments Report 2021, pages 53, 59, 63, 67, 91, and 101

Website URL visit the website

Notes: * Estimate. ** Forecast. Figures have been rounded.

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66 References
Changes in e-commerce app installation in selected countries in Latin America between January
and May 2020
Latin America: changes in e-commerce apps install 2020, by country

Description
Source and methodology information
Between January and May 2020, Brazil recorded an increase in the installation of leading e-commerce apps by
Source(s) Apptopia as much as 99.3 percent compared to the same period a year earlier. Chile ranked second with a 58.5 percent
install growth rate, followed by Peru with a change of 29.4 percent.
Conducted by Apptopia

Survey period January to May 2020

Region(s) Central and South America, Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics YoY growth is Year to date (YTD)

Published by Apptopia

Publication date June 2020

Original source apptopia.com

Website URL visit the website

Notes: The source clarifies that the data is based on the top 19 e-commerce apps
in Latin America. It includes Mercado Libre, Americanas, Magazine Luiza,
OLX, and Casas Bahia, but does not specify the remaining companies
included in the study. Amazon was excluded from the study.

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67 References
Mobile retail e-commerce sales in Mexico from 2017 to 2022 (in billion U.S. dollars)
Mexico: m-commerce retail sales 2017-2022

Description
Source and methodology information
This statistic gives information on mobile retail e-commerce sales in Mexico in 2017, with a projection until 2022.
Source(s) eMarketer; EPA Digital In 2017, m-commerce retail sales in the country amounted to approximately 1.43 billion U.S. dollars, and are
expected to grow to 2.95 billion by 2022.
Conducted by eMarketer

Survey period 2017

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by EPA Digital

Publication date March 2019

Original source epa.digital

Website URL visit the website

Notes: * Starting from the indicated year, figures are forecasts. Includes products
or services ordered using the internet via any device, regardless of the
method of payment or fulfillment; excludes travel and event tickets.

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68 References
Weekly percentage of shopping app installs in Mexico during the coronavirus (COVID-19) outbreak
from February to June 2020, by install type
Mexico: weekly share of shopping app installs during COVID-19, by type

Description
Source and methodology information
Mexico reported its first case of COVID-19 at the end of February 2020. By the end of March, the public health
Source(s) AppsFlyer situation had led many Mexicans to resort to alternative purchasing methods that would allow them to make
purchases from the safety of their homes, shopping apps being one of these options. Between February 25 and
Conducted by AppsFlyer
June 22, the highest share (7.91 percent) of non-organic shopping app installations in the North American
Survey period February 25 to June 22, 2020 country took place on the week from May 12 to 18, while organic app installs reached a peak a week later.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by AppsFlyer

Publication date June 2020

Original source appsflyer.com

Website URL visit the website

Notes: Sample included a total of 6.3 billion organic installs and 3.7 billion non-
organic installs. The metric was normalized by dividing the weekly share of
installs by the overall number of installs throughout the examined time
frame. Therefore the source clarifies that the overall period adds up to 100
[...] For more information visit our Website

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69 References
Market share of selected payment apps used by mobile app users in Mexico as of July 2019
Mexico: market share of selected mobile payment apps 2019

Description
Source and methodology information
As of July 2019, 6.8 percent of devices from Mexico mobile app users had the payment app Samsung Pay
Source(s) eMarketer; Ogury installed on them, followed by Paypal and MercadoLibre's online sales payment platform Mercado Pago, with 1.9
percent and 1.7 percent respectively.
Conducted by eMarketer; Ogury

Survey period July 2019

Region(s) Mexico

Number of respondents n.a.

Age group 18 years and older

Special characteristics Based on the percentage of devices that have the app installed on them;
includes Android and iOS mobile devices,

Published by eMarketer

Publication date September 2019

Original source emarketer.com

Website URL visit the website

Notes: n.a.

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70 References
Most relevant shopping events among online buyers in Mexico in 2019
Mexico: main online shopping events 2019

Description
Source and methodology information
Almost eight out of ten (78 percent of) e-commerce users surveyed in Mexico in 2019 considered Christmas a
Source(s) AMIPCI relevant date for online shopping. El Buen Fin – an annual shopping event that takes place in November, during
the weekend prior to the Mexican Revolution holiday – ranked second at 72 percent.
Conducted by AMIPCI

Survey period November 2019

Region(s) Mexico

Number of respondents 1,759

Age group 18 years and older

Special characteristics n.a.

Published by AMIPCI

Publication date February 2020

Original source Estudio sobre Comercio Electrónico en México 2019, page 20

Website URL visit the website

Notes: n.a.

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Key figures on Hot Sale in Mexico in 2020
Mexico: Hot Sale key figures 2020

Description
Source and methodology information
In the 2020 edition of the shopping event, online sales revenue generated on Hot Sale days in Mexico amounted
Source(s) Asociación Mexicana de Venta Online ; Xataka México to approximately 20 billion Mexican pesos, led to selling over 29 million products and generated more than 12
million shoppers.
Conducted by Asociación Mexicana de Venta Online

Survey period May 23 to June 1, 2020

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Xataka México

Publication date June 2020

Original source xataka.com.mx

Website URL visit the website

Notes: The source does not specify the date of publication. The release date
given is the date of access. Hot Sale is the largest online retail event in
Mexico.

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Most popular categories purchased online during Hot Sale in Mexico in 2020
Mexico: most purchased categories during Hot Sale 2020

Description
Source and methodology information
In the 2020 edition of the shopping event, the category that registered the largest amount of purchases was
Source(s) Asociación Mexicana de Venta Online ; Milenio Fashion, accounting for 38 percent of purchases during Hot Sale. Electronics ranked second, with 33 percent of
products purchased fitting into this category.
Conducted by Asociación Mexicana de Venta Online

Survey period May 23 to June 1, 2020

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Milenio

Publication date June 2020

Original source milenio.com

Website URL visit the website

Notes: The source does not provide information about the type of survey used.
Hot Sale is the largest online retail event in Mexico.

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73 References
Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2020 (in billion
Mexican pesos)
Mexico: El Buen Fin online shopping sales 2016-2020

Description
Source and methodology information
In 2020, the retail sales revenue generated by online shopping during El Buen Fin in Mexico amounted to 36
Source(s) Ministry of Economic Affairs (Mexico); Asociación Mexicana de Venta billion Mexican pesos, an increase of approximately 230 percent in comparison to the previous year. In order to
Online; Various sources (Centro de Estudios Económicos del Sector avoid agglomerations and prevent further spread of COVID-19, the 2020 version of the event had an exceptional
Privado (CEESP)); Xataka México duration of 12 days, going from the 9th to the 20th of November.
Conducted by Ministry of Economic Affairs (Mexico); Asociación Mexicana de Venta
Online; Various sources (Centro de Estudios Económicos del Sector
Privado (CEESP))

Survey period 2016 to 2020

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Xataka México

Publication date December 2020

Original source xataka.com.mx

Website URL visit the website

Notes: El Buen Fin refers to an annual shopping event in Mexico that takes place
in November during the weekend prior to the Mexican Revolution holiday.
As of 2019, data represents sales revenue generated on the last Friday of
November prior to the Mexican Revolution holiday. In order to avoid
agglomeratio [...] For more information visit our Website

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74 References
Most popular product categories purchased online during El Buen Fin in Mexico in 2020
Mexico: main product categories bought online during El Buen Fin 2020

Description
Source and methodology information
According to a survey conducted following the celebration of El Buen Fin, 45 percent of respondents stated
Source(s) Asociación Mexicana de Venta Online ; Netquest; Xataka México having purchased fashion items during the shopping event, while 34 percent said they had bought electronic
products.
Conducted by Asociación Mexicana de Venta Online ; Netquest

Survey period November 2020 In order to avoid agglomerations and prevent further spread of COVID-19, the 2020 version of the event had an
exceptional duration of 12 days, going from the 9th to the 20th of November.
Region(s) Mexico

Number of respondents 660

Age group 18 years and older

Special characteristics Among internet users who purchased a product or service online during El
Buen Fin

Published by Xataka México

Publication date December 2020

Original source xataka.com.mx

Website URL visit the website

Notes: El Buen Fin refers to an annual shopping event in Mexico that takes place
in November during the weekend prior to the Mexican Revolution holiday.
In order to avoid agglomerations and prevent further infections of COVID-
19, the 2020 version of the event was held for a longer period, from
between the [...] For more information visit our Website

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75 References