Internal analysis

1) Definition

1
Internal analysis
Purpose
Linked to the attainment of mission & goals

2
Internal analysis
Tools
A) VCA
1) Value
2) Activities
3) Chain of activities

3
Internal analysis
A) Merits
B) Demerits
C) Activities are divided into two kinds
◦ Primary activities
◦ Support activities

4
Value Chain Analysis (contd.)
VCA divides (disaggregates) the business into a set of activities that
occur within the business.
Activities are divided into two kinds
◦ Primary activities
◦ Support activities

5
Value Chain Analysis (contd.)
• Primary Activities
• The activities in a firm of those involved in the physical creation of the
product, marketing and transfer to the buyer, and after-sales support

6
Value Chain Analysis (contd.)
• Support Activities
• The activities in a firm that assist the firm as a whole by providing
infrastructure or inputs that allow the primary activities to take place on an
ongoing basis

7
Ex. 6.3 The Value Chain

8
 Primary Activities in a
Ex. 6.3 (adapted)

Value Chain

9
 Support Activities in a
Ex. 6.3 (adapted)

Value Chain

10
Three Circles Analysis
An internal analysis technique wherein strategists
examine customers’ needs, company offerings, and
competitor’s offerings to more clearly articulate
what their company’s competitive advantage is and
how it differs from those of competitors.

11
Ex. 6.13 Three Circles Analysis

12
Three Circles Analysis (contd.)
Questions to Ask About Each Circle
Circle A
◦ How big and sustainable are our advantages?
◦ Are they based on distinctive capabilities?

Circle B
◦ Are we delivering effectively in the area of parity?

Circle C
◦ How can we counter our competitors’ advantages?

13
Key Terms
Benchmarking Organizational capabilities
Core competence Primary activities
Intangible assets Product life cycle
Isolating mechanisms Resource-based view
Opportunity Strength

14
Key Terms (contd.)
SWOT analysis Three circles analysis
Support activities Value chain
Tangible assets Value chain analysis
Threats Weakness

15