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  • chp1 PART2

    Uploaded by

    Ekin Maden
    8 views3 pages

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    chp1_PART2

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views3 pages

    chp1 PART2

    Uploaded by

    Ekin Maden

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    1

    Key Customer Markets


     Consumer markets
     Business markets
     Global markets
     Nonprofit & governmental markets

    COPYRIGHT © 2016 PEARSON EDUCATION, INC.


    1-2 Copyright © 2016 Pearson Education Ltd. 1-2
    Core Marketing Concepts
     Needs: the basic human requirements such as for air, food, water, clothing,
    and shelter

     Wants: specific objects that might satisfy the need

     Demands: wants for specific products backed by an ability to pay

    COPYRIGHT © 2016 PEARSON EDUCATION, INC.


    1-3 Copyright © 2016 Pearson Education Ltd. 1-3

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