Go to Market Strategy

A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new
product, service, or business model to market.
This strategy is created with the intention of attaining competitive advantage in the industry by improving
the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.).
While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to
Market Strategy is unique in that it specifically highlights how the company will use internal and external
resources to differentiate and establish itself to succeed in a new market segment or geography.

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 List your business objectives, target markets, target customers,

Go to Market Strategy differentiated offerings, and channels that will allow you to focus your
Go to Market activities. Outline your specific marketing strategies, key
metrics and success factors that support your approach.

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Target Target Differentiated
Business Objectives Channels
Markets Customers Offerings
• List business objective here • List target market here • List target customer here • List offering here • List channel here
• • • • •
• • • • •
• • • • •

Marketing Strategies Key Metrics

1. Enter marketing strategy here 1. Enter key metric here
2. 2.
3. 3.

Key Success Factors

1. Enter key success factor here
2.
3.
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Actions
Create an action plan focused on creating and implementing your Go to Market Strategy. Consider the people, processes, and technologies that will be
needed to support your strategy, and the specific actions needed to implement each phase of your plan.

Actions Owner Due Date

Enter action here Enter owner Enter due date

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