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  • Why Marketing Analytics

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    NatellaDzhakeli
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    This document is a chapter from a marketing analytics masterclass by Leon Chaudhari. It discusses why marketing analytics are important for businesses. Marketing analytics can help businesses understand their marketing metrics, define marketing goals and current efforts, make efforts transparent to third parties, and help gain more customers and increase revenue. It also discusses using key performance indicators to quantify business metrics and define goals.

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    This document is a chapter from a marketing analytics masterclass by Leon Chaudhari. It discusses why marketing analytics are important for businesses. Marketing analytics can help businesses understand their marketing metrics, define marketing goals and current efforts, make efforts transparent to third parties, and help gain more customers and increase revenue. It also discusses using key performance indicators to quantify business metrics and define goals.

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    © All Rights Reserved
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    3 views5 pages

    Why Marketing Analytics

    Uploaded by

    NatellaDzhakeli
    This document is a chapter from a marketing analytics masterclass by Leon Chaudhari. It discusses why marketing analytics are important for businesses. Marketing analytics can help businesses understand their marketing metrics, define marketing goals and current efforts, make efforts transparent to third parties, and help gain more customers and increase revenue. It also discusses using key performance indicators to quantify business metrics and define goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Marketing Analytic

    Masterclass
    Leon Chaudhari

    1. Chapter:
    Marketing Analytics
    Basics
    Leon Chaudhari
    Why Marketing
    Analytics?
    Leon Chaudhari
    Why marketing analytics?
    Businesses need to understand their marketing efforts. Marketing analytics help
    with that.

    Reasons for marketing analytics


    1. Understand business/
    marketing metrics
    2. Define marketing goal
    and define the curren
    state of the marketing efforts
    3. Make your marketing
    efforts comprehensive for
    third parties
    4. Gain more customers,
    increase revenue
    t

    Work with KPIs


    Understand your (key performance
    marketing efforts indicators)
    • What is the conversion rate of your • A key performance indicator
    landing page helps us to put our business
    • How many customers want refunds into number
    • What are the main drivers for
    Marketing Analytics Masterclass

    • Define a state, define a goal


    business success?
    s

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