SEC ASSIGNMENT

(INNOVATION &
ENTREPRENEURSHIP)
 TABLE OF CONTENT
 Name of the firm & product.
 Product feature & Utility
 Porter’s Five models & SWOT Analysis
 Pricing Strategy
 Segmentation & Targeting
 Positioning Strategy with USP
 Advertising Platform
 Source of Funds
FIRM NAME : ARB LTD.

PRODUCT : FOOTWEAR
 KICK & CHIC!

Walk The Walk With US!

PRODUCT FEATURES &
UTILITY…

1.
THE INSOLE ARE 2. 4.
COMFORTABLE SO LONG LASTING
THAT YOU CAN
LIGHT
LAST LONGER THAN MOST
WEAR THEM WEIGHT OF THE SHOES.
EVERYDAY (NOT TO HEAVY)
5.
MULTIPLE TYPES OF
3. SHOES TONS OF
STYLE DESIGNS AND COLORS.
GOT THE BEST AND
HUNDREDS OF STYLE
 PORTER'S 5 FORCES MODEL
1. THREAT OF NEW ENTRANTS: ESTABLISHING A NEW SHOE MANUFACTURING
INDUSTRY REQUIRES SIGNIFICANT CAPITAL. ALSO, ALL SHOE AND APPAREL
MODELS ARE PATENTED MAKING IT DIFFCULT FOR NEW ENTRANTS TO COPY
WELL-RECOGNIZED DESIGNS.
2. BARGAINING POWER OF SUPPLIERS: WE ONLY REQUIRES THE SUPPLIERS TO
MEET A CERTAIN QUALITY STANDARD AND ANY SUPPLIER THAT CAN DO SO
WILL BE A POTENTIAL SUPPLIER.
3. BARGAINING POWER OF BUYERS: THE FOOTWEAR MARKET IS HIGHLY
SENSITIVE TO THE NEEDS OF CLIENTS. THE ARB LTD. AIMS TO PROVIDE
CUSTOMIZED SERVICES TO ITS CLIENTS TO MEET THEIR SPECIFIC NEEDS. THIS
REDUCES THE BARGAINING POWER OF BUYERS, AS THEY ARE LESS LIKELY TO
SWITCH TO ANOTHER BRAND.
4. THREAT OF SUBSTITUTES: THERE IS NO SUBSTITUTE TO THE SPECIALIZED
SHOES OF ARB LTD. SUCH AS ATHLETIC SHOES BECAUSE OF THE COMFORT AND
SAFETY THEY OFFER TO ATHLETES DURING PERIODS OF INCREASED
MOVEMENT.
5. COMPETITIVE RIVALRY: THE SHOE INDUSTRY IS A VERY COMPETITIVE
INDUSTRY.ANY MOVE TAKEN BY ONE OF THE PLAYERS IS IMMEDIATELY
LOOKED IN AND ALSO IMPLEMENTED BY OTHERS.
 •
• STRONG CORE BRAND •
NEW ENTRANT
OUTSOURCED
• DIVERSE BRAND MANUFACTURING
PORTFOLIO • FOOTWEAR FOCUS.
• LOW PRODUCT COST

• COMPETITION • GROWING
• MARKET
COUNTERFEITIN • EMERGING
MARKET
G
• RESPONSIBLE
• GOVT. RULES MANUFACTURE
 Value-Based Pricing Strategy

• Understanding the needs of consumers and

their willingness to pay for a particular
product. PRICING
Setting prices according to what customer
thinks a product is worth. STRATEGY
• Communicating the product value
proposition to the customers
• Balance profitability with customer
satisfaction
• Allowing customers different options and
choices to choose according to their
willingness.
BUY FROM OUR PREMIUM COLLECTION
AND GET A PAIR OF SHOES FOR FREE
OUR BRAND AMBASSDOR

MANUSHI
CHILLAR
• Manushi chillar won Miss world
competition in 2017.
• she has been involved in various
projects such as beauty with purpose.
• The reason of endorsing her our brand
is the fact that she herself is a footwear
lover & matches her outfit according to
her footwear
• also, the change & value she is
bringing is commendable which
notches her to be a brand ambassador.
 SEGMENTATIO TARGETING POSITIONIN
N G

I. Gen Z
DEMOGR II. Men, Women & Kids
APHIC III. Sportswear
IV. High Income Class

INNOVATIVE
ARB’s Segmentation, GEOGRA I. Urban Areas
II. International TECHNOLOGY
Targeting & PHIC
Locations
positioning FIRST CHOICE
FOR SPORTS
I. Lifestyle PRODUCT
Psychograp II. Personality
hic III. Activities
IV. Opinions
V. Interests

I. Purchase Frequency
Behavioura II. Consumer Loyalty
l
 UNIQUE SELLING PRICE
(USP)
The 5 critical brand-positioning strategies that can revitalize a company brand

1.Quality Positioning
2.Value or Price Positioning
3. Benefit Positioning
4.Problem and Solution Positioning
5.Competitor-Based Positioning
ADVERTISING PLATFORM

The ARB LTD. will advertise its product on digital platforms such as
Facebook, Instagram, and LinkedIn. Additionally, We will operate on our
official website WWW.ARB.COM also, will advertise through billboards,
newspapers and magazines.
 SOURCES OF
FINANCE

The capital required for ARB

LTD. Is RS.10,00,000 which is
essential for hiring up of
workers, setting up of factory,
purchasing raw materials and
for other daily to daily
expenses.
SOURCES OF FINANCE

25% 75%
Bank loan EQUITY
WE HAVE RAISED REST OF OUR
25% i.e. 2,50,000 OF CAPITAL I.E.
OUR CAPITAL FROM 7,50,000 IS
THE BANK AS BANK CONTRIBUTED BY
LOAN WITH OUR PROMOTERS
INTEREST RATE OF IN EQUAL
6% AMOUNT.
 OUR TEAM

RICHA SINGH AKASH PAWAR

(533 ) (539)

BHAJMAN NARAYAN
(521)
THANK YOU
FOR ANY QUERIES CONTACT US:

ARB123@GMAIL.COM
+91 9540257915

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Delhi College Of Arts & Commerce, Delhi

University
New Moti Bagh, Netaji Nagar, New Delhi,
Delhi 110023