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    5023 Tybms B Aaditya kadam
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    Nike faces various economic, technological, legal, and social/cultural environments in its business. The economic environment includes factors like inflation, interest rates, and employment trends. Technologically, Nike focuses on sustainability and information security. Legally, it delivers innovative products through a matrix structure while protecting its trademarks. Culturally, Nike's target audience responds strongly to emotive advertising that incorporates emotional branding strategies.

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    EC AND DCM PPT

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    Nike faces various economic, technological, legal, and social/cultural environments in its business. The economic environment includes factors like inflation, interest rates, and employment trends. Technologically, Nike focuses on sustainability and information security. Legally, it delivers innovative products through a matrix structure while protecting its trademarks. Culturally, Nike's target audience responds strongly to emotive advertising that incorporates emotional branding strategies.

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    7 views6 pages

    Ec and DCM

    Uploaded by

    5023 Tybms B Aaditya kadam
    Nike faces various economic, technological, legal, and social/cultural environments in its business. The economic environment includes factors like inflation, interest rates, and employment trends. Technologically, Nike focuses on sustainability and information security. Legally, it delivers innovative products through a matrix structure while protecting its trademarks. Culturally, Nike's target audience responds strongly to emotive advertising that incorporates emotional branding strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    THE VARIOUS

    ENVIRONMENTS
    FACED BY NIKE
    EC0NOMIC ENVIRONMENT

    ECONOMIC
    01 FORCES

    LEVELS OF
    INFLATION 02
    RATE OF
    03 INTEREST

    TRENDS OF
    EMPLOYMENT 04
    TECHNOLOGICAL ENVIRONMENT

    Sustainable
    ORGANIZATIO competitive
    NAL CHANGE advantage.

    Information
    BUSINESS
    PROCESSES security/
    contingency
    planning
    Legal Environment:

    Delivers : Innovative Matrix Organizational


    products,Experiences, & 01 structure incorporating 02
    services geographic division.

    Nike carefully cultivated


    & protected an expansive
    03 brand comprising a
    variety of trademark
    Social/Cultural ENVIRONMENT
    The study revealed that nike
    01 had a socal currency
    composite score of 120

    Nike target audience


    responds most effectively
    to emotive advertising
    02

    Nike use Incorporating


    03 emotional branding strategy.
    THANK
    YOU

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