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ENV-CLEAN MASK
C O N C E P T B Y E V- I N D U S T R I E S

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What is innovation and invention
I n v e n ti o n - A n i n v e n ti o n i s a p r o c e s s w h i c h i s e x e c u t e d i n a u n i q u e a n d n e w w a y o f
thinking. (burke, 2020)
EXAMPLE
a p p l e . i n c i n v e n ti n g t h e I P H O N E w a s o n e o f t h e g r e a t e s t i n v e n ti o n s t h a t t h e w o r l d h a s
ever experienced.

 I n n o v a ti o n - i n n o v a ti o n i s a c l a r i fi e d a s a n e w i d e a o r a n e w a p p r o a c h i n a c u r r e n t
s i t u a ti o n o r a p r o d u c t . ( D r u c k e r , 2 0 0 2 )
EXAMPLE
a p p l e . i n c ’ s i n n o v a ti o n t o t h e W a l k m a n t o l a t e s t t e c h n o l o g y w h e r e t h e y m a d e I P O D
and marketed throughout the world.

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ENV-CLEAN MASKStitle style
• The ENV-CLEAN MASK is a concept by EV-INDUSTRIES
• It is a mask which has 2 filtering caps
• These filtering caps are designed in 2 ways,
1. Inhaling filtering cap
2. Exhaling filtering cap

• The inhaling filtering cap- the inhaling cap is a rubberized element which is bio degradable
which filters the air in the public and lets the customer inhale clean and purified air up to 99%.
• The exhaling filtering cap- the exhaling cap is a rubberized element which is bio degradable
which filters the air which is exhaled by the customer and purified to the public with the purpose
of filtering the air of the environment

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Sources Master title style
of innovation

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Sources Master title style
of innovation

• The unexpected: Innovations can take place unexpectedly. They can happen
by chance. Someone might just stumble upon a new idea or product. There
is a long list of unexpected innovations in human history.

• Incongruities: When the need is incongruent with the supply, innovation

might be born. In an attempt to resolve the existing incongruities people
might innovate.

• Industry and Market Changes: Managers may believe that industry

structures can and often do change overnight. Such change creates
tremendous opportunity for innovation.

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The Source Of Innovation

• Incongruities
As the society faces the pandemic of covid-19, the structure of many industries had to change in order
to run the business organization.
However EV-INDUSTRIES has taken the advantage of the new market structure and having to build up
an innovative idea to produce biodegradable 2 filter masks since it is necessary for the health and safety of the
society

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title
PS style
OF INNOVATION
Product
“Product” of the 4Ps
basically targets the
products that are used to run
the business and the
ingredients and sources
which are used to
manufacture the product.
• Having advantage of
innovating mask
producing which are
already in the market.
• Being able to innovate a
product that is necessary
to the society
understanding the
situation in the country
Process Position Paradigm
The innovation which is
targeted to the process of Paradigm innovation, in
Position innovation is the
the organization is one of the particular, is the change in
change in the context in
4Ps. It innovates the process the underlying mental
which the products/services
and changes the structure models which frame what
are introduced or in other
on how the organization is the organization does or
words where the target of
run by the workers and alternatively how the
the offering lies and what the
employees in order to company frames what it
story told about it is.
produce satisfactory does.
products.
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Innovation Master title style
funnel

1 2 3 4

1. IDEAS 2. FEASIBILITY 3. CAPABILITY 4. LAUNCH &

ROLL OUT
• The list of ideas is the
main part of the
innovation funnel. According to the With the current situation in With the help of using
operational feasibility it Sri lanka it is possible that ATL, content and
 Biodegradable 2 filter is possible to produce the organization has a conversational
capability of producing and
masks such innovation based marketing methods for
manufacturing such product
 Sanitized material on the pandemic in Sri as an apparel industry and marketing and launching
masks lanka and the world with the help of a it can fulfil the purpose
 Sanitizing elements production unit. of the business venture.
for masks  Biodegradable 2 filter 8
masks
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FRUGAL INNOVATION

WHAT IS FRUGAL INNOVATION?

• Frugal innovation or frugal engineering is the process of
reducing the complexity and cost of a good and its
production. Usually this refers to removing nonessential
features from a durable good

EXAMPLE FOR FRUGAL INNOVATION?

• The world was dumbstruck when the Tata Group
launched a car worth just $2000! The price of this no
frills car was brought down by dispensing with most
non-essential features like reducing the amount of steel
used in its construction.

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Vision edit Master title style
Leadership

vision Vision representsLeadership

a leader's idealized
goal that is shared with followers. Vision
is central to the concept of charismatic
• leadership
leadership; some researchers
isn't essentially have
linked to profit,
those who are viewed
intimately linked as
theeffective
two byleaders
usingin
corporate contexts
charismatic andare the ones leadership
visionary who increase
their company's bottom line.
synonymously

Having a vision provides a sense of

• purpose
Having a stable and efficient
and direction forleadership can
the business
leadventure.
the business
Theventure
visioninto
willa help
more the
successful path.
organization to define its short and long-
term goals, and guide the decisions the
make along the way

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Organizations point of view of frugal innovation

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References

•(IPI), S. F. I. o. I. P., -. What is an invention?. [Online]

Available at: https://www.ige.ch/en/protecting-your-ip/patents/patent-basics/what-is-an-invention.html
[Accessed 21 April 2021].

•AG, I., 2021. What is Innovation?. [Online]

Available at: https://innolytics-innovation.com/what-is-innovation/
[Accessed 21 April 2021].

•Akanksha, 2021. Innovation icon vector. [Art] (-).

•burke, J., 2020. Invention. [Online]

Available at: https://www.britannica.com/technology/invention-technology
[Accessed 21 April 2021].

•Drucker, P. F., 2002. The Discipline of Innovation. [Online]

Available at: https://hbr.org/2002/08/the-discipline-of-innovation
[Accessed 21 April 2021].

•Graham, J. A., 2015. THE IMPORTANCE OF VISION. [Online]

Available at: https://www.johngraham.org/coach/5-the-importance-of-vision
[Accessed 21 April 2021].

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Thank You

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