INTRODUCTION TO TECHNOPRENEURSHIP 3.

Fabian Entrepreneur is a type of person that is

skeptical about the changes that will made in
INTRODUCTION
the organization. They are not decided to
• Globalization develop new innovations unless they are
• Technology satisfied with the result of the outcome of the
• Society and People released products in the market.
• Products 4. Drone Entrepreneur are reluctant to change as
• Innovation and Inventions they are happy with the result of their business
• Exciting and interesting even if they have financial losses. They are not
• Collaboration eager to make any changes in their
• Competitive advantage organization.
• Business industry
• Economic FIVE TRAITS OF A TECHNOPRENEUR
• Local and global perspective 1. Strong Communication Skills that Close Deals
2. Product and Management Knowledge
TECHNOLOGY AND ENTREPRENEURSHIP 3. Deep technical Understanding
Technology is a body of knowledge devoted to creating 4. Take Big Risks
tools, processing actions and the extracting of material. 5. Persistence
It is an application of science used to solve problems.
Entrepreneurship is the practice of embarking on a new DIFFERENCES BETWEEN ENTREPRENEUR AND
business venture or existing business by combining TECHNOPRENEUR
different resources in order to develop new
ENTREPRENEUR
opportunities.
• Likes to compete
• Self-starter/pioneer
DEFINITION OF TECHNOPRENEURSHIP
• Able to do many things at once
Technopreneurship is a new breed of entrepreneurship
• Creative/has goals and dreams
that involves the collaboration of people who are
• Likes to work for himself
intelligent, determined, creative, technology savvy and
• Motivated to achieve and attain financial success
passionate in dealing with risk and functions as a team.
• Focuses on the chances of success rather the
possibility of failure
ENTREPRENEUR AND TECHNOPRENEUR
Entrepreneur is a person that possesses various skills in
TECHNOPRENEUR
terms of marketing, communication and strategically
• Likes to compete
has the potential demand for the goods and services
• Likes to innovate
whether as a sole proprietor, with partners and within a
• Part of a team
corporation.
• Able to do many things at once but chooses to
delegate
TYPES OF ENTREPRENEUR
• Innovative/ Greater vision
1. Innovative Entrepreneur is a person that have
• Likes to be one to control innovation
such a great passion in discovering and
• Motivated by a strong vision and the passion to
developing new products, new ideas and new
innovate
processes. They are the one who is willing to
• Takes failure in stride and knows that if corrected it
take risk in every new innovation because they
will lead to success.
enjoy challenges.
2. Imitating Entrepreneur is a person who
ENTREPRENEURIAL PROCESS
immediately copy the existing products made
1. Opportunity Analysis
by innovative entrepreneur because there is no
2. Business Planning
such new inventions or new innovations.
3. Gathering Resources
4. Implementation
 5. Scaling and Harvesting
TECHNOPRENEUR PROCESS
2. Disruptive Innovation
1. Idea Generation
2. Idea Screening - For disruptive innovation, most companies did not pay
3. Concept Testing too much attention on the smaller business because
4. Business Analysis they are most likely focus on how they will improve
5. Monitoring & Evaluation their products and services.
6. Commercialization
7. Test Marketing 3. Breakthrough Innovation
8. Prototyping - An innovation from inside a company that pushes
something to the next level. It is innovation that opens
INNOVATION AND IDEA GENERATION the company to new and markets or changes the way
INTRODUCTION customers interact with the market or the industry.

Innovation is something that involves developing, 4. Basic Research

creating new concepts and new ideas that will be useful
for the target customers.
Innovation is a process, involving multiple activities,
performed by multiple actors from oner or several
organizations, during which new combinations of means
and ends, which are new for creating and adopting
units, are developed or produced, implemented and
transferred to old and new. - (Joerg Gemuenden)
Innovation is the creation of something that improves
the way we live our live. - Barack Obama
TYPES OF INNOVATION
-This type of innovation begins with the discovery of
some new phenomenon. Basic research is a key-driver
to innovation as it provides information about the
certain problem and derive with possible solutions.
-The goal of basic research is to collect information
about how nature and people are put together. It’s not
important that this knowledge can be used for anything
concrete, the most important thing is that we improve
our understand.
-It is a process of conducting a study about a specific
problem and finding out solutions that will benefit
companies and industries in lieu of innovation

TOP INNOVATIVE COMPANIES IN THE WORLD

1. Apple 11. Tesla

2. Alphabet 12. Cisco
3. Amazon 13. Walmart
4. Microsoft 14. Tencent
5. Samsung 15. Hp
6. Huawei 16. Nike
7. Alibaba group 17. Netflix
8. Ibm 18. Lg electronics
1. Sustaining Innovation
9. Sony 19. Intel
- Sustaining innovation also known as routine 10. Facebook 20. Dell
innovation happens on an incremental basis, is often a
CORPORATIONS THAT FAILED TO INNOVATE
response to customer and market demands in
technology. 1. General Motors 9. Atari
2. Motorola 10. Kodak
-The company obtained feedback from the customers
3. IBM
about the product and services rendered to improve
4. Nokia
and provide greater value to the customers.
5. Polaroid
6. Aol
7. Xerox
 8. Yahoo
• Customer benefit
PRINCIPLES FOR SUSTAINABLE INNOVATION
•Differentiation potential and competitive
1. Inspire factor
2. No risk, no innovation • Technical and economic feasibility
3. New product process
4. Ownership CUSTOMER NEEDS
5. Value creation
6. Accountability
7. Training and coaching
8. Idea management
9. Observe and measure
10. Net result and reward

IDEA PRESENTATION

1. Storytelling Presentation
2. Musical Presentation
3. Video Presentation
4. Photo-Only Presentation
5. Immersive Presentation
6. Question Presentation
7. Demonstrative Presentation MARKET RESEARCH AND VALIDATION
8. Humorous Presentation Surveys
9. Animated Presentation Interviews
10. Props Presentation Market Research

IDEA SELECTION • Market validation is the process of determining

Step 1 – Rough Selection
The chaff must be separated from the wheat, ideas
without potential have to be selected quickly. ABS
analysis can be used:
•A idea – those that are absolutely necessary for
further processing
•B idea – are those where you disagree about good or
bad and are uncertain
•C idea – that have no value and are to be rejected.
Step 2 – Fine Selection
•The sifted ideas are further selected. The method of
“dot gluing” has proven its worth.
• If there are less than ten ideas, the “rating” method
can also be used. Each participant gives each idea
between 0 and 5 points. The points are also added up
and you get a ranking and a priority.
Step 3 – Detailed Analysis
In the detailed analysis, ideas are qualitatively analyzed
and evaluated on the basis of criteria. For product ideas,
for example are
whether your product is of interest to a given target
market.
• Market validation involves a series of customer
interviews with people in your target market, and it
almost always takes place before you’ve made
significant investment in your product/concept.
THE DECISION-MAKING PROCESS
1. Problem or Need Recognition
2. Information Search
3. Evaluation of Alternatives
4. Selection Stage
5. Evaluation of Decision
WHAT IS DESIGN THINKING?
Design Thinking is an iterative process in which we seek
to understand the user
•challenge assumptions
•redefine problems in an attempt to
•identify alternative strategies and solutions
that might not be instantly apparent with our
initial level of understanding.
At the same time, Design Thinking provides a solution- c. Problems, Needs, Habits and Current
based approach to solving problems. It is a way of Alternatives – What job are you doing for the
thinking and working as well as a collection of handson customer? What need are you fulfilling?
methods.
2. Value Propositions

BUSINESS MODELS

Business Model Canvas A value proposition refers to the value a company

• Business Model Canvas (BMC) was generally used by promises to deliver to customers should they choose to
startup companies or organization that serve as guiding buy their product. A value proposition is also a
tool to think of a better solution on how to generate declaration of intent or statement that introduces a
new innovating ideas and apply the strategies in company’s brand to consumers by telling them what
marketing the products or services. the company stands for, how it operates, and why it
deserves their business.
The BMC was proposed by Alexander Osterwalder The best way to identify your value proposition is to jot
based on his earlier book: Business Model Ontology. It it down on a paper and evaluate how it fulfill your
outlines nine segments which from the building blocks customers.
for the business model in a nice one-page canvas. COMMON VALUE PROPOSITIONS:
NINE (9) ELEMENTS OF BMC 1. Newness
2. High Performance
1. Customer Segments 3. Ability to customize
2. Value Proposition 4. Design
3. Channels 5. Brand/status
4. Customer Relationships 6. Price
5. Revenue Streams 7. Cost reduction
6. Key Activities 8. Risk Reduction
7. Key Resources 9. Convenience
8. Key Partnerships
9. Cost Structures 3. Channels
1. Customer Segment - How these propositions promoted, sold and
delivered? Why? Is it working?
- Who are the Customers? The channel building block describes how a company
- What do they think? See? Feel? Do? communicates with and reaches its customer segments
a. Segment Dimensions – Do you have a single or to deliver it value proposition. It is important to
multi-sided market? understand which pathway is the best for your company
b. Segment Composition – You should be able to to reach your customers.
visualize the induvial customer types as
“Personas” as for an instance, what kind of
clothes that most buyers want, what kind of
gadgets are they interested with
Five Types of Channel Phases:
1. Awareness – This will enable the customers to have
knowledge and ideas about the use of the products and
benefits as well.
2. Evaluation – This can be done through conducting
surveys, interviews and reviews about the product.
3. Purchase – Options to customers on how to purchase
the product such as self-checkout and payment
procedures.
4. Delivery – One value proposition to customers is the
convenience and faster delivery of products.
5. After Sales – Is where customers warranty in buying
the products or using the services.
4. Customer Relationships
- How do you interact with the customer through
their journey?
A customer relationship is an important aspect if you
are doing a business because your customer will be able
to interact with you, they can ask questions precisely
about the products and services that the company is
offering
- What uniquely strategic things does the
business do to deliver its proposition?
Key activities are the most important task a company
must carry out in order to fulfill its business purpose.
1. Based in your value propositions, what kinds of
activities are key to our business.
2. What kind of activities are key to our distribution
channels?
3. What kinds of activities are important if we want to
maintain our customer relationships?
4. What kinds of activities are fundamental to our
revenue streams?
Research and Development
The R&D department are required to liaise with all
other functions of the company whether it be
production, marketing or sales.
• New Product Research
• New Product development
• Existing Product Updates
• Quality Checks
• Innovation

THREE BENEFITS OF GOOD CUSTOMER RELATIONSHIP Production

1. Customer retention • Selection of product and design
2. Customer Loyalty • Selection of production process
3. Customer Satisfaction • Selecting Right Production capacity
• Production planning
5. Revenue Streams • Production Control
- How does the business earn revenue from the • Quality and Control
value propositions? • Inventory Control
Revenue – is the amount of money that is brought into • Maintenance and Replacement of Machines
a company through its various business activities.
Revenue Streams – is the building block presenting the Marketing
cash a company generates from each Customer • Strategy
Segment. Most business need at least one great • Market Research
revenue stream to earn money. • Product Development
• Communications
DIFFERENT SAMPLES OF REVENUE STREAMS: • Sale Support
1. Sale of physical product • Events
2. Usage fee
3. Subscription fee Sales and Customer Services
4. Lending/renting/leasing • Handling Problems
5. Brokerage fees • Assisting in Sales
6. Advertising • Critical Task
7. Volume and unit selling
7. Key Resources
6. Key Activities - What unique strategic assets must the business
have to compete?
Key resources are the main inputs that your company
uses to create its value proposition, service its customer
segment and deliver the product to the customer. These
are the important factors that should be considered in
the business model.

Types of Key Resources

• Physical resources – equipment inventory, buildings,
manufacturing plants.
• Intellectual Resources – non-physical, intangible
resources like brands, patents, IP, copyrights.
• Human resources – people behind organization
• Financial resources – includes have stock option plans

8. Key Partnerships
- What can the company not do so it can focus on
its key activities?
Key partners are the relationship that you have with
other business, government, or non-consumer entities
that help your business model work. These can be the
relationships that your company has with your
suppliers, your manufacturers, business partners, etc.

Four Types of Partnership

1. Strategic alliances between non-competitors
2. Coopetition
3. Joint Ventures to develop new business
4. Buyer-supplier relationships

9. Cost Structure
- What is the business’ major cost drivers? How
are they linked to revenue?
Cost structure defines all the cost and expenses that
your company will incur while operating your business
model. This final step on the process is important.
Because it will help you team decide whether to pivot or
proceed.

Categories of Cost Structure:

1. Value-driven – the focus is to create more value in
the product itself, not necessarily producing the product
at the lowest possible cost. (Ex. Michael Kors, Louis
Vuitton, and Rolex)
2. Cost-Driven – focus on minimizing the cost of the
product or service as much as possible. (ex. Cebu Pacific
Airlines, and CD-R King)