Quantitative

and Qualitative
Research
Meghana patnaik
2208034
Quantitative Research

• It is the process of collecting and analyzing numerical data.

• Types of Quantitative Research Methods:
1. Experiment
2. Survey
3. Questionnaire
 Advantages Disadvantages
• Large sample • Narrow focus
• Direct comparisons of results • Structural Bias
• Replication • Lack of context
Qualitative
Research
• It is defined as a market research
method that focuses on
obtaining data through open
ended and conversational
communication.
TYPES:
1) O n e - o n e i n t e r v i e w
2) F o c u s g r o u p
3) O b s e r v a ti o n
 Advantages Disadvantages

• Explores attitude and behaviour in • Lack of privacy

depth • You can’t verify the results
• Encourages discussion • Time consuming
• Flexibility
THANK YOU !