Production and Total Quality Management

Coca Cola
SYBMS / Group 2
Members

Priya Dixit SMS2122052

Shreya Jain SMS2122059
Ishaan Menon SMS2122067

PTQM / SYBMS / Room 2

Presentation Brief

Branding of Coca Cola Through the Years

Past to Present Bottle Designs, Slogans, and
Logos

Marketing
Brand Collabs – Mostly sticking to Bottle
Designs
Strategy & Advertising (+)
Inserting the Trademark

On January 31, 1893, the logo was trademarked with

the U.S. Patent Office.

1899-1902 Slogan
Drink Coca-Cola
Extra swirls

1890-1891 – Extra swirls

For one year only, the Coke logo gets a dramatic,
swirly makeover.

1900-1916 Slogan
No Data Available Drink Coca-Cola
Tail tweak

1941-1960s – Tail tweak

The words ‘Trademark Registered’ move out of the tail
of the ‘C’. The trademark is noted below the logo,
instead of inside it.

19 November 1947, the modern Spencerian script, as we

know it today, is registered in Australia.

1957 Slogan
Sign of Good Taste
That White Wave

1969 – That White Wave

The Arden Square logo is unveiled. In a red box, the
Coca-Cola script is underlined with a white ‘wave’, or
‘Dynamic Ribbon Device’. This is still used today.

Slogan
1993 Always Coca-Cola
Classic Redesign
2003 – Keeping it Real
With the introduction of the
"Coca-Cola... Real" campaign,
the Dynamic Ribbon Device
was enhanced with a shock of
yellow and some bubbles.

2007 – A Classic Design

Changing up the previous design, a
simple and bold approach was taken
with a single white ribbon.

Slogan
2007 The Coke Side of Life
The Bottle Through the Years

On January 31, 1893, the logo was trademarked with

the U.S. Patent Office.
Brand Collaborations
 Brand Collaborations
Ukraine
Music
Festival
Thank
You

PTQM / SYBMS / Room 2