AV script sheet for History of Gaming assignment

*This sheet will need to be embedded in your Weebly page for the Specialist Subject Study
assignment in order to pass*

Student Name Aidan Doyle

Task 1 of 3:
Introduction: write the script that you will be recording for your introduction here. Introduce yourself and
say what the documentary will be about. Maybe make a statement that you are going to challenge or ask a
question that you’re going to try and answer through the course of the documentary and in the conclusion.

“Hello my name is Aidan Doyle and today im going to be talking to you about the history of coca colas logos”
“why is coca cola one of the most known brands and why have they been named the most ‘popular drink
beverage’ well im here to tell you that and much more starting off with some history about coca cola”

Task 2 of 3:
Audio: Visual:
(script being narrated/additional sounds heard. (what will the audience be seeing?)
Write ROUGH timings in here where possible)
Today I will be talking about the development of
logos over time focuscing more on the world known Photos of main coca cola contributors. A picture of
brand coca cola. So where did coca cola begin. Well the 1st coca cola logo ever made picture of john
it started back in 1886 in Atlanta With a man named Pemberton and Frank robinson and try to find
John S Pemberton who was a pharmacist and the multiple photos on Pemberton
man who created the coca cola formula. the formula
contained cocaine, kola nuts a rich source of caffine
and sugar. The name coca cola was created by
Pemberton's friend and buisness partner Frank M
Robinson. 2 years later pemberton was on his death
bed dying from stomach cancer. And thats when he
sold the coca cola formula to a man named Asa G
Candler who was able to make the drink and brand
coca cola with the help of Frank M Robinson into Photos of asa candler and john Pemberton and of
what it is today. Thats a little bit of history from coca the logo that was designed by frank robison
colas early ages. Now lets focus more on the brands
logos.

Here is the 1st logo ever made by Pemberton back in

1886. which was a very basic logo just the words
"coca cola" over a white background in a very plain
regular font.
Put in examples of the logo and show difference of
the 2nd logo which was designed by Frank M the two logo the 2nd ever logo and 3rd one and show
Robinson in 1887 as you can see the font of this logo the differences
is completely different and looks better. Frank
Robinson used the Spencerian script for the font
ofcoca cola Showing alcohol bottles at the time and coca cola
bottles and the new shaded logo of coca cola as well
The 3rd logo was coca cola's biggest failure They as coca cola barrels which had red shades to it now.
added a lot of swirls to the logo and overloaded the
logo with lots of fancy and extra symbols which was
disliked by the public only lasting a year from 1890-
1891

For the 4th logo created in 1891 they added the

trademark to coca cola and added a shade of red to Show new coca cola logo as well as the red button
there logo. because at the time alcohol was taxed so they added and the design of it and comparing them
they added red to the barrels so they didnt look like next to each other.
alcohol barrels this lasted till 1941

For the 5th logo they removed the Trademark to

underneath the logo. this was created in 1941 and
lasted till the 1960s. In 1947 they stuck this logo
onto a red button with a coca cola bottle on it this
was used for decoration outside and inside of stores.
There was a fishtail logo they created in 1958 which
was used on the side of vending machienes and
cartoons.
For the 6th logo in 1969 they added a white wave
underneath coca cola they put this infront of a
square red background and added the word "enjoy"
above coca cola this logo lasted till 1982
For the 7th logo which released in 1982 was the first
extension of the coca cola trademark. changing
there spencerian font they used for a slab seriff font
with big bold letters for diet coke and put it over a
plain white background.
Pictures of the logo as well as identifying the ribbon
showing clear differences between the 5th and 6th
logo
Here talk about the significance of diet coke and the
logo that introduced it into the world and the
difference between diet coke and coca cola and
pictures of Jack Carew a planning manager of diet
coke.
Pictures of the logo as well as an advert of this coca
cola campaign.
Pictures of the word classic and the logo as well as
difference between the keep it real campaign ribbon
in 2003 and this logos ribbon in 2007

the 8th logo which was created in 2003 was an

introduction to the coca cola keep it real campaign Pictures of the logo as well as slogan ideas
this logo added fizzy bubbles and they used yellow
and white to create a wave and added the word
classic underneath coca cola. This logo lasted till
2007

the 9th logo created in 2007 they changed it back to

just a white wave and removed the bubbles. this picture of the logo
logo lasted till 2011

the 10th logo released in 2011 was the125 year

anniversary of coca cola the logo design for this was
changed by adding a bottle of coca cola with bubbles show the logo and maybe how they used this logo
fizzing out the bottle and the words 125 years and where
between the bottle of coca cola this lasted until
2013

the 11th logo was the your name campaign in 2013

which swapped out the coca cola logo with your show different named bottles for coca cola and the
name. this lasted till 2014 logo of those bottles

the 12th logo was a tase the feeling campaign which

was in 2016 they united all different types of coca
cola under one logo. show all different flavours of coca cola and the logo
of them united under 1 logo
the 13th logo coca cola real magic was released in
2021 this logo is a white coca cola text but its been
curved and underneath the logo it says real magic on show the logo and snips of advert
a red background

Task 3 of 3:
Conclusion: write the script that you will be recording for your conclusion here. revisit your initial
question or statement from the introduction, recap some highlights of the things you’ve studied for your
question/statement and suggest whether the statement is supported or what the answer to the question
was.

the development of logos over time?

I think i have answered this question fairly well you can see from the early ages of coca cola logos
there white and black and very plain. compared to 1940s and beyond that have started using
colour and different techniques including 3D and other visual effects in there logo. so it shows
over time how logos have developed with modern technology.