EXPORT BUSINESS PLAN

CV CITRA UTAMA
HS Code : 1212.21.12
By : Annisa Septiarsya Witri CN

For Indonesian Export Training Center

 C O M PA N Y P R O F I L E

• VISION
As the Center that exports the largest
seaweed in Indonesia.

• MISION
1. Distribution of seaweed not only
abroad but also in every region in
Indonesia.
2. Producing good quality seaweed.
OFFICE
3. Creating own products from seaweed Jl. Kenari X no. 42 Block J SWETA
that has added value. Lombok (NTB), Indonesia
Telephone 081271804466
ID CARD
WHY WE PRODUCE SEAWEED?

1. Abundant
natural
resources

3. This
2. Supported
product has
by the
many
government
benefits
COUNTRY EXPORT DESTINATION?
SOUTH KOREA
LIS T OF IM P ORTIN G MA R KE TS F OR A P R OD U C T E X P ORTE D BY
INDONESIA
P R O D U C T : 1 2 1 2 2 1 S E AW E E D S A N D O T H E R A L G A E , F R E S H , C H I L L E D ,
FROZEN OR DRIED, WHETHER OR NOT GROUND, FIT FOR HUMAN

EXPORT TO SOUTH
KOREA
LIST OF SEAWEED BIGGEST
EXPORTERS IN THE WORLD
L I S T O F S E AW E E D B I G G E S T I M P O RT E R S I N T H E W O R L D
I M P O RT E D B Y I N D O N E S I A
DOMESTIC COMPETITORS
 M A R K E T I N G S T R AT E G Y

Market via online (website, instagram, fb)

Make interesting videos about products that will be

exported.

Making advertisements in newspapers, magazines

and television.

Maintain product quality and product supply

consistency.

Looking for a country that is in desperate need of

seaweed.
 P E S T A N A LY S I S

POLITIC
Politics in South Korea in recent times have tended to be led from the same
party so that there is a guarantee to all parties that government policies will
be consistent due to conducive political conditions.

ECONOMIC
The economy in South Korea is a developed country class because South
that encourage the progress of the South Korean economy.
South Korea changed from an underdeveloped country, to the 11th largest
economy globally, within one generation.

South Korea is heavily dependent upon exports for its GDP; almost half of
its business is exported through products or services.

48% of all exports are electronic.

31% of exports are transport related (cars, boats, etc).

 PEST ANALYSIS
SOCIAL CULTURE
Korean culture is profoundly influenced by Confucian principles and this pervades not
only personal lives, but also business. Confucianism supports group harmony, respect
for elders and authority, the importance of family, friendship and ancestors, and also,
tradition. Kibun (equivalent to face, or honour) is highly significant to Koreans and
they will always attempt to maintain their Kibun, or personal dignity. Confrontation is
to be avoided at all cost as once Kibun is lost it cannot be regained.

TECHNOLOGY
South Korea is famous for having the fastest internet connection in the whole world.
The number of industries in South Korea and also the existence of the South Korean
government which provides substantial funds for technological progress. With the large
number of scientists in South Korea and adequate funding, scientists are able to develop
their ability to advance South Korea with all available facilities.
All research conducted by scientists is then applied in large industries. Many South Korean
products have been sent to other countries including Indonesia.
South Korea has implemented a system that is very practical and also modern so that it
makes it easier for people to move and work. South Korea is also creative in creating the
latest findings so that with this fast-paced era , it is easier for someone to do everything with the
help of sophisticated technology.
 BUYER PERSONA

CHOI SIWON
Age : 35
Work : Businessman
Family : Married, 2 Children
Location : Seoul, South Korea

BIO
Siwon is a businessman who owns Goals :
the largest seaweed-processing • Cheap
company in Korea. Therefore, he • Buying Online
always makes new products made
from seaweed to be marketed in Frustation :
his country. Logistical problem
ACTION PLAN
 CONCLUSION

1. Product = Seaweeds and other algae, fresh, chilled.

2. Export to South Korea
3. Production = 1 container (13,5 ton) 20 feet
4. Marketing offline and online.
WEBSITE 1
WEBSITE 2