Exploratory research design

What is research design ?

 A research design is the arrangement of condition for collection and analysis

of data in a manner that aims to combine relevance to the research purpose
with economy procedure.
 Research design is the conceptual structure within which is research is
conducted.
 In short , is the blueprint of collection measurement and analysis of data .
Types of research design ?

1. Exploratory research
2. Descriptive research
3.Casual research
 1.Exploratory research design
• The main purpose of such studies is that a formulating the problem for more precise
investigation or developing the working hypothesis from operation point of view.
• It will enable researcher answer question what is problem? What is purpose of the study? And
what tropic be studied?
• To carry out exploratory research generally there is no prior research done or the existing one
do not answer the problem precisely enough
• For example: A juice shop owner feels that increasing the variety of juice will enable
increasing customer. howwhere he is not sure and need more information .the owner intends
to carry out an exploratory research to find out if expanding their juices selection will enable
him to get more customer .
 Step of exploratory research
• Identify the problem
• Create the hypothesis
• Further research
 Advantage
• Understand in early stage
• Foundation of research
• Low cost
• Open ended
 Disadvantage
• Smaller sample
• Time consuming
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