Market Opportunity

• There was a time, there were only a couple places to store your savings: in a bank
or under your mattress. These days, currency is found in almost too many places to
count: an iTunes account, mobile apps, online games and digital apps . Many
children are more focused on digital currency than hard currency.
• In India, only 100 million people have Dmat account. 400 million young
millennials in India don't invest because they don't have enough time, knowledge
or access to large capital.

• Parents tend to open bank account and do a fixed deposit for their children better
future and saving. But, the problem with this is in developing country like India,
you never know where you are short of money. Usually parents have to break the
fixed deposit. So here we are trying to provide the family with the knowledge of
savings.
• We can create a great app with the animation feature so that
childrens can also learn easily
• You can start saving in small denominations (from Rs 100 onwards)
by linking the app to your UPI or bank account. You can set targets
(such as , I want to buy a ring for my mother) and start saving
accordingly. Based on your wish/target, you will get a partner of sorts
(say Flipkart or MakeMyTrip) which will offer you some extra value
once you’ve reached your target and when you buy the product or
service from the platform.
• When a fun engaging animated app is developed children will share it
with their friends and that child will tell to his parents.
Target Audience
• Anyone who wants to invest but have limitation to access to large cap.
• Families with children will be the first target.
• Young Indians of Age (15-30) who are either students, don’t have full
time job or just started their careers.