How To Keep Customers

Revisiting Your Ecommerce

Website
 The rapid increase in the number of
online businesses has necessitated a
more robust marketing and promotion
for every serious Ecommerce business
owner.

Drive traffic to your Ecommerce website by making it

rank high through SEO or an SEM campaign.

Turn your visitors into customers and customers into

loyal customers by implementing strategies for convincing
Ecommerce.
In the competitive Ecommerce
marketplace, your only way to success
are:

 Encouraging your customers to make

purchases; and

keeping them happy so that they keep revisiting

and purchasing from you only.
Easy-to-Follow Options
Furnish your home page to accommodate all
important options helping customers initiate a
process.

Processes includes a search bar, browse by

category, special offers, shipping and credit
card/payment option logos, discount segment,
popular items, time-saving "fly-out" menus, and
customer service links.
Potential Customer Data for an Email
List

Name
 email address
 phone number
 home address
 birth date
Latest Updates or Offers Periodically

 through emails

 posts

 telecalling
Set up their RSS feeds to automatically
get updates on your newest products
and changes.
Take Initiatives

Sending special offers on a customer's birthday

or anniversary day

Have promotional offers for first-timers, repeat

buyers, and special offers for top customers.
Coupons and Gifts

Because a visitor to your site benefits by getting

some of your freebies or discounts, he will be
encouraged to come back to your website again in
the future, giving you some repeat business.
Reward

include a point system to track the amount of

purchases, where points keep adding to the
customer's account whenever he purchases any
product.

Offer them free gifts when they attain certain

fixed points of purchase.
Single-Page Checkout

 The more pages there are and the longer each

page takes to load, the more opportunity your
customer will have to change his mind and
abandon the cart.

 Have a cart that presents the checkout page to

the customer quickly and accepts all of the
required billing, shipping, payment and terms of
service information on the same page.
Ecommerce system

 offers every benefit and convenience that

customers could easily get elsewhere.

 keep trying to make it more competitive

strategically.