Creativity Under the Gun at Litmus Corporation

Group B1
Aashi Jain - 2111003
Aman Jauhri - 2111032
Amar Baronia - 2111033
Bommidi Sharath Chandra - 2111068
Nallakunta Sai Sumanth - 2111188
Ujjwal Butalia - 2111307
 Problem Statement

“The new business development project at first, then with the support of
management, has an imminent deadline proof-of-concept. The deadline has
been extended, but the team does not seem to close the gap they need.
Here we need to see if time pressure spurs creativity or is it ideal for
creativity to have no time pressure at all.”
 Background of the organization - Litmus Corporation

● Multi Billion dollar chemical company formed in 1992

● Annual Revenue of $24B, Workforce - 26,000
● Had split into two sections - Operational research and new business development
● Has a 6-month deadline for new business development project
● Products ranging from Esters,acids, alcohols (paints,cleaners,textile and food
production), Pesticides and fertilizers
 Protagonists - Stanley Carmine and Miles Grady
Stanley Carmine
❖ Team leader and business manager
❖ First leadership position was in Hyatt
team
❖ More of a task oriented manager
❖ Level headed leader
❖ Poor at psychological and social
relations
❖ Loyal to the company
Miles Grady
❖ Research associate
❖ Likes working without disturbance
❖ External Locus of Control
❖ Under Stress- Task Demands
❖ Enjoys the work in which he is
interested
 Key players

1. Martin, Technical Specialist- Works closely with Miles Grady

2. Randy Greer- Research Associate
3. Sherman - Stanley's Supervisor
4. Daniels - Head of Operational Research
 Key Takeaways
● Hyatt Team started working on a novel and creative idea i.e. Creating Thermoformed
● Creativity enhanced as the team members were skilled and expert. The team also
include diversity which led the team to earn the innovators tag
● Employees work on an innovation do not fear failing but is incentivized to put greater
efforts in the motive of earning higher salaries and additional bonuses incurred from
product success
● A little pressure on the team members can ignite them to work faster and harder
● A conducive and supportive environment is really necessary for breakthrough
innovations
Chronology of events
 Most Pragmatic Plan of Action

● Delegate the administrative task to Greer for a short period of

time and in this time hire a personnel for such tasks
● Extension deadline should be portrayed in such a way so that
deadline does not appear as a cause of concern
● For research and testing purpose , a conducive environment
should be created
Thank you for your time