Group Presentation

Submitted by
Vipul Tyagi (202104121)
Gurjeet Singh(202103665)
Nitika(202100686)
Jotwansh Singh(202005147)
Lalit Kumar (202103886)
How to Evaluate the Marketplace
This presentation will provide an overview of the important factors to
consider when evaluating the marketplace for a product or service.
Introduction

Understanding the marketplace is Evaluating the marketplace helps Key factors to consider:
crucial for success to identify opportunities and competition, customer needs,
challenges trends
 Competitive Analysis

Identify direct and

indirect
competitors 0
1 02 Analyze their strengths
and weaknesses

Evaluate pricing, product 03

o ff erings, and
marketing
strategies
Customer Analysis

● Understand the target

audience
● Identify customer needs,
preferences, and pain points
● Segment the market to tailor
marketing efforts
Market Trends

01 Stay up-to-date to adapt and innovate

02 Monitor industry trends and changes

03 Identify emerging technologies or shifting consumer

behaviors
Conclusion

Evaluating the marketplace is an Keep analyzing and adapting to Use insights to make informed
ongoing process stay competitive business decisions
Thank you. Please feel free to ask any
questions.
Thank you for your time