The product life cycle

Yr 11 BUSINESS
The product life cycle
Basic idea just like you and I most products do not hang around
The product life cycle
The product life cycle
The product life cycle
The product life cycle Diagram
The product life cycle - over to you

Find a company I suggest a well known one

and make a list of at least 10 of their products
or brands
Then see if you can allocate four of these to
each of the stages of the model
The product life cycle
Ariel Knit Cotton Bed Blanket
Modern Mini Hurricane
Save your Wishlist
RL-CJ lounge chair
Big pony clear back pack
Denim and supply jackets
Petite steel watch
Polo galantom aftershave
Chaps clothing
The product life cycle - extension strategies
Do all products die though.
How old are the following brands?
Mars chocolate
Persil washing liquid
Pepsi cola
The product life cycle - extension strategies

products reach this final

stage. Some continue to
grow and others rise and fall.