RETAIL

MANAGEMENT
LESSON 2
What do we do in this time to adapt our Brick and Mortar business???

● Our country is facing a big change since the pandemic has arrived and make a big impact on our
economy. Many businesses in Brick and Mortar setting has experienced the biggest impact. How
can you pursue selling if there is lockdown and people aren’t supposed to go out and go to your
shops especially the traditional old businesses that has been contented in their way of selling.
● Some of them has surrender because they can’t adapt to the protocols that the government has
issued in reopening of transactions.

●What happens is that MONEY SLEEPS on

stocks that can’t reach customers.

2
Here are some tips to improve the Brick and Mortar Setting
of business to adapt to the changing needs today:
1. Social media marketing
○ Social media marketing is exactly what it sounds like: using social media sites like
Facebook, Twitter, Instagram, LinkedIn, Pinterest and others to reach your audience
with targeted promotions.
○ Because of the lockdown people all over the world turn on to their social media
accounts and other entertainment sites on the internet.
○ Business owners put advertisements and commercials on this sites for viewers and
users to know that their business are existing.
○ Some makes a facebook page or instagrams for their shop so that people might see
what their shops are offering.

3
Here are some tips to improve the Brick and Mortar Setting
of business to adapt to the changing needs today:
● 2. Offer click and collect
● Click and collect lets people place an order online, then get the
item from their nearest store. You can use location data to help
identify this. Click and collect has been proven to increase sales
 for multiple retailers. That’s because once people come to the
store to collect (or return) an item, they may be tempted to buy
something else. Effective merchandising can increase this type of
conversion.

4
Here are some tips to improve the Brick and Mortar Setting
of business to adapt to the changing needs today:
3. Offer Discounts
● Brick-and-mortar stores should have special discounts in
place for people who visit the store as opposed to shopping
online, which would provide an incentive for buyers to come
and visit the store in person. Since people get to touch and
feel the products in hand, it's also more likely that they buy
multiple products, increasing the average order value of
every customer. - Michelle Aran, Velvet Caviar

5
 Here are some tips to improve the Brick and Mortar Setting of
business to adapt to the changing needs today:
4. Create and Promote Hygiene protocols and other Government
policies.
● Show the internet and your clients that your shop is clean, hygienic sanitized and
following the social distancing policy
● Additionally, I would advertise to your customers that you, in fact, do have a
rigorous cleaning policy. Display the policy where your customers can easily see it
and include it in some of your advertising. You can also boost consumer
confidence by offering cleaning products, sanitizers and masks at the front of the
store. To stay on top of this, you can assign several employees to monitor and
restock the supplies as needed. Just a few steps can help consumers feel safe to
return, even after vaccines are distributed. - Shu Saito, Godai Soaps
6
 Here are some tips to improve the Brick and Mortar Setting of
business to adapt to the changing needs today:
5. Promote Services That Can’t Be Offered Online
● Offer services that cannot be offered online or, if you can, offer advice
from an expert so they don’t just go online and buy something with no
advice. Adding on services that are only able to be done in person can be
extremely beneficial for most companies. Make it into a hybrid model so
people can shop both in-store and online if possible. Make it easy to shop
in person as well. Since people are used to service not being so good right
now, maybe go the extra mile to make your customers happy. - 
Daniel Robbins, IBH Media

7
 Here are some tips to improve the Brick and Mortar Setting of
business to adapt to the changing needs today:
6. Extend Your Store Hours
● While people still like to have the tactile experience of browsing a brick-
and-mortar store, they won't want to compromise on safety. So, a clever
idea for businesses is to extend their opening and closing hours. That way,
people can choose to come in at a time they believe will have fewer
shoppers. Businesses may need to hire more people and make sure that
they're complying with local laws, but promoting their extended or new
timings is a surefire way to interest people who want to shop but not
bump into too many other people. - Syed Balkhi, WPBeginner

8
 Here are some tips to improve the Brick and Mortar Setting of
business to adapt to the changing needs today:
7. Team Up With Other Businesses

● Make the customers feel special! Advertise locally and support other local
businesses. Try to team up with other local companies by giving out
discount cards or other little incentives that they can hand out to their
customers that are only good for in-store purchases. - 
Amanda M. Sheehan, Oakland Family Dental

9
 Here are some tips to improve the Brick and Mortar Setting of
business to adapt to the changing needs today:
8. Create A Compelling Experience
● We are experiencing quite strong pickup in brick and mortar
as people are looking to get back out there again. I think the
key is having a compelling experience that makes coming into
a physical store worthwhile. This includes engaging decor and
design, a compelling staff, a wide assortment of merchandise
and bringing it all together to create unique exposure for your
brand. - Ashley Merrill, Lunya
10
 “
“Retailing has gone from an
information scarce to an
information rish environment”
:Anonymous:

11
 Group Activity
● As you already has a product the next thing to do is to develop an
online marketing strategy.
● You will promote your product on your social media account/page
in order to attempt to make a sale
● Submit the screenshot of your post and your first sold ☺

● MS WORD (legal Size)

● Due after a week (modulars or online)

12
Thank You !!!