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  • ASFANPPT 2k23

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    Mohammad Asfan
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    The document defines digital marketing and its key components. Digital marketing refers to promoting products, services, or brands using digital channels like search engines, social media, mobile devices, and other platforms. The goal is to reach targeted audiences and convert them to customers using techniques such as search engine optimization, pay-per-click advertising, content marketing, social media marketing, email marketing, and more. The document lists the main components of digital marketing as search engine marketing, social media marketing, content marketing, email marketing, mobile marketing, video marketing, influencer marketing, affiliate marketing, and analytics marketing.

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    The document defines digital marketing and its key components. Digital marketing refers to promoting products, services, or brands using digital channels like search engines, social media, mobile devices, and other platforms. The goal is to reach targeted audiences and convert them to customers using techniques such as search engine optimization, pay-per-click advertising, content marketing, social media marketing, email marketing, and more. The document lists the main components of digital marketing as search engine marketing, social media marketing, content marketing, email marketing, mobile marketing, video marketing, influencer marketing, affiliate marketing, and analytics marketing.

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    5 views7 pages

    ASFANPPT 2k23

    Uploaded by

    Mohammad Asfan
    The document defines digital marketing and its key components. Digital marketing refers to promoting products, services, or brands using digital channels like search engines, social media, mobile devices, and other platforms. The goal is to reach targeted audiences and convert them to customers using techniques such as search engine optimization, pay-per-click advertising, content marketing, social media marketing, email marketing, and more. The document lists the main components of digital marketing as search engine marketing, social media marketing, content marketing, email marketing, mobile marketing, video marketing, influencer marketing, affiliate marketing, and analytics marketing.

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    © All Rights Reserved
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    of 7

    KARAVALI INSTITUTE OF TECHNOLOGY

    KULASHEKARA, NEERMARGA RD,MANGALORE,


    574029

    DIGITAL MARKETING
    PRESENTED BY: MAHAMMAD ASFAN
    BATCH : MBA 2023-2024
    CONTENTS

    MEANING
    COMPONENTS
    REFERENCE
    MEANING
    Digital marketing refers to the use of digital channels,
    such as search engines , social media, email, mobile
    devices and other digital platforms, to promote
    products and services or brands. The goal of digital
    marketing is to reach a targeted audience and convert
    them into customer through various digital marketing
    techniques such as search engine optimization(SEO).
    Pay- per-click (PPC) advertising, content marketing,
    social media marketing, email marketing, and others.
    Components
    Digital marketing is the promotion of products. Services or
    brands using digital technologies such as internet.
     SEARCH ENGINE MARKETING (SEM).
     SOCIAL MEDIA MARKETING.
     CONTENT MARKETING.
     EMAIL MARKETING.
     MOBILE MARKETING.
     VIDEO MARKETING.
     INFLUENCER MARKETING.
     AFFILIATE MARKETING.
     ANALYTICS MARKETING.
    Reference
    www.google.com
    www.wikipedia.com
    THANK YOU

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