CONFIDENTIAL

HappyHour Co. Company Profile

Overview Key financials

•Company Name: HappyHour Co.
•Business: Producer and marketer of beer, spirits, and non-alcoholic •Revenue: •EBITDA Margin:
beverages • FY18A: $900 million • FY18A: 25%
•Operations: Singapore, Malaysia, and China • FY19A: $961 million • FY19A: 26%
•Manufacturing Facilities: Singapore, China (owned and operated), • FY20E: $1,071 million • FY20E: 28%
Malaysia (outsourced to Brew Co.) •EBITDA: •Net Profit Margin:
•Ownership Structure: • FY18A: $225 million • FY18A: 15%
• Happy Family: 60% • FY19A: $250 million • FY19A: 16%
• Hour Family: 20% • FY20E: $300 million • FY20E: 18%
• Co Family: 20% •Net Profit After Tax (NPAT):
• FY18A: $135 million
• FY19A: $153 million
• FY20E: $193 million

Shareholders Indicative valuation

•Happy Family: Majority owner and co-founder •Preliminary valuation of $3,500 million suggested by the
•Hour Family: Second-largest shareholder financial advisor
•Co Family: Third-largest shareholder

Source:

1
 CONFIDENTIAL

Overview of auction process and key workstreams

Date Event Key workstreams

March 19, 2020 Release of Indicative Bid Documents Provide access to Information Memorandum and reports
Submit limited questions, receive responses
Submit Indicative Bids

April 9-13, 2020 Indicative Bid Q&A Process

Round 1:
Indicative Bid
Phase

May 13, 2020 Indicative Bid Submission Deadline

Late May 2020 Shortlisting of Bidders Selection of bidders for the final phase
Submit full and legally binding bids

Round 2: Final
Bid Phase July 2020 (TBD) Final Bid Submission Deadline