CONFIDENTIAL

HAPPY HOUR COMPANY PROFILE

Producer and marketer of beer, spirits

Overview Key financials
and non-alcoholic beverages in
Singapore, China, and Malaysia

Key strengths: Offer high-end offerings

• #1 player in beer and spirit in
Malaysia and Singapore
• #1 player in non-alcoholic beverage Overview of revenue, EBITDA and NPAT
in Malaysia

Growth strategy: recently expanded

operations to China and has new
facilities planned for Cambodia EBITDA break down by segments
Shareholders Indicative Valuation
Key valuation metrics: Industry trends: M&A trends:
EV/EBITDArangeof1 • Beer market in Asia • Global
• Of shares is owned by Hour Family: 20% is expected to consolidation is
0.0x–11.5x

60%
Happy family continue to grow at growing stronger -
• Mrs. Happy would like to Main competitors: CGR 10% > larger
stay involved in the Co Family: 20% • Spirit Bay (HQ: • Reviewed focused corporations is
business Indonesia) in healthy drinks acquiring regional
• Hipster’s Ale (HQ: • Expected rising champions
Malaysia) demand for tea • Last year saw an
• Brew. Co (HQ: (over coffee) as well acquisition wave in
Malaysia) as premium beers food and drinks

1
 CONFIDENTIAL

Overview of auction process and key workstreams

Date Event Key workstreams

March 19, 2020 Granted access to Transaction information Due-diligence report and financial reports. Provide: identity of purchaser,
memorandum purchase price, assumption, source of fund’s, questions for due diligence,
timing and contingencies, structures and advisors

9am on April 9, 2020 to 5pm Question and answer process: submit no more than
Round 1: April 13, 2020 (Hong Kong 20 questions via the form in the Appendix.
Indicative Bid Times) Response will be provided through online data
Phase rooms

May 13, 2020 (Hong Kong Submit the final indicative bid
Time)

May 2002 Release of process letter two

Round 2: Final
Bid Phase Late July 2020 Submit Final Bid. will be provided with more
information