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S T R I C T LY P R I VAT E A N D C O N F I D E N T I A L

HappyHour Co.
Company profile | March 2020

Louis, Investment Manager, JP Morgan


CONFIDENTIAL

HappyHour Co.

Overview Key financials

• Producer, distributor and marketer of beer, spirits and non- • EBITDA range of 10.0x– 11.5x, EBITDA with 119%
alcoholic beverages, increase in last 3 FY
• Owns and operates manufacturing facilities in Singapore and • NPAT increasing year on year (142% increase in last
China, manufacturing outsourced in Malaysia – sells in all 3 3FY),
countries. HQ in Singapore.
• Major revenue source –beer, but all 3 segments have
• Growth strategy – recently expanded operations to China and
new facilities planned for Cambodia increased each FY
• Industry trends – beer market expected to continue
growing at CAGR of 10%, predicted increased
demands for healthier drinks (HappyHour Co able to
meet this demand)

Shareholders

• Ownership structure- Indicative valuation


• Happy Family (60% share),
• Hour Family (20%), • Rumored that majority owner Ms Happy (60% share) is
• Co Family(20%) looking to sell company with preliminary valuation of
US$3500mm
• Conditions for sale – Ms Happy to stay involved with
business post-sale, need to maintain current ideology
(i.e. a strategic)

Source:

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