S T R I C T LY P R I VAT E A N D C O N F I D E N T I A L

HappyHour Co.
Company profile | March 2020
 CONFIDENTIAL

HappyHour Co.

Overview Key financials

 Covers Singapore, Malaysia and China.
 Overview of revenue, EBITDA and NPAT
 Operation includes distribution and Direct Sales.

 Products include Beer, Spirits and Non-alcoholic beverages.

 Ms. Happy (Majority Share Holder) suggesting to sell the company. US$mm FY18A FY19A FY20E
 Three Major Competitors:-
Revenue 900 961 1,071
Spirit Bay (HQ: Indonesia) EBITDA 225 250 300
Hipsters' Ale (HQ: Malaysia) NPAT 135 153 193
 EBITDA breakdown by segments
 Looking for a Strategic player.

 Quoting a preliminary valuation of US $ 3500mm for the business. US$mm FY18A FY19A FY20E
Beer 100 110 135
Spirits 75 85 105
Shareholders
Non-alcoholic beverages 50 55 60

 Three Owners:- Indicative valuation

Happy Family : Owns 60%
Hour Family : Owns 20%  Valuation should be in range US $ 3000 – 3500mm
Co Family : Owns 20%

 Brew CO. is also a Share Holder as manufacturing is outsourced in Malaysia

to Brew Co.

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